Digital Media News

We have spent a lot of time writing and discussing the issue of fraud within the online advertising industry, specifically click fraud. If part of your advertising strategy is made up of PPC (pay-per-click) ads, then the primary concern you'll need to think about is click fraud - and the effect it could be having on your business success. Becoming a victim of click fraud means that your advertising budget quickly disappears, while potential customers are actually prevented from reaching your website.

For many small businesses, pay per click advertising is an attractive and useful marketing option. The reason for this is that it's often a fast and effective way for websites to generate traffic, boost their website ranking, and increase overall conversions. On top of that, pay per click ensures that you only have to pay for the clicks that you actually get. Although PPC can be a smart solution for website promotion, if you want your campaign to be successful, you'll need to be cautious when it comes to monitoring your PPC activity - or you could risk becoming yet another victim of click fraud.

Knowing how to creatively market your brand, company, or product is an essential part of establishing success online today. As more businesses than ever before continue to migrate onto the Internet for a chance to get their hands on brand new clients, customers, and audiences, it's down to you to make sure that you're adapting to the latest methods of ensuring that your company stands out from the crowd.

The word "dynamic" shows up pretty frequently online today, from dynamic search engine advertisements, to dynamic retargeting and dynamic creative. The concept that we will be focusing on here is Dynamic creative - an advertising method that allows creatives to change automatically according to information about the user. In simple terms, dynamic advertisements use this creative form to adapt based on the wants and needs of the particular person viewing them. The information used could be related to the customer's location, behavior, or context, but the aim remains the same - to offer a personalized experience.

If you own or run a business, then it’s only right that you should use online advertising. While referrals, organic search traffic and growing popularity with your brand will bring in customers, it’s never wise to rely solely on them. For some businesses, they boast about their lack of advertising spend like it’s a badge of honor. Put simply, ‘natural’ revenue can’t be depended on.

Online advertising can yield a huge ROI, but there are a number of things to be aware of before creating your first campaign. Initially, since there are loads of places to buy ads, it’s important to identify the strengths and weaknesses of each platform. And that’s in relation to your target customers, not someone else’s.

Online advertising is a broad term. Sometimes unhelpfully so. But it encompasses a lot of different factors. And it’s crucial to understand the different types of online advertising out there, because what works for some businesses often doesn’t work for others.

A lot of businesses waste money on their advertising campaigns because they effectively throw lots of different ads out, hoping something sticks. In reality, brands need to accept the current landscape – the sheer amount of content out there has flooded customers’ brains.

Take Google Ads for instance. Search ads have helped Google become the richest advertising company in history, yet research tells us that most people don’t click on sponsored ads. As humans, we place a huge emphasis on trust and the fact is, we don’t feel entirely comfortable with the paid-for spots on a Google search results. We vastly prefer an organic result.

Would you like to grow your ad business? Then why not check out LiveRail? LiveRail, a Facebook company is a monetization platform for publishers, broadcasters, and app developers. Put simply, LiveRail’s technology helps businesses maximize their ad revenue. And let’s face it, that’s music to a lot of ears.

Setting up a business to take transactions is one thing, while effectively monetizing a product or service is quite another. But while those tasks are difficult enough, getting the most out of your online advertising campaign is a great way to monetize something. Businesses need to sell their inventory in a smart and safe way, but that’s often quite a complex challenge, regardless of how big the publisher in question is.

ExactDrive has enjoyed working with GrapeShot for quite sometime. They offer a powerful technology suite that allows keyword targeting within the World of display advertising. Enjoyable to work with while helping us generating quality results for our clients, we are looking forward to working with Grapeshot for a long long time. Lets learn more about what Grapeshot is all about. 

The official line on Grapeshot is that they’re a software technology company that’s based in the UK and that helps other businesses with their advertising. But that doesn’t tell the whole story. The reality is that they’re a pioneering brand in the world of advertising, one that uses some truly innovative technology.

In today’s digital world, we’ve all become publishers. Content might be king, but it seems that everyone’s got something to say. The difficulty becomes separating the wheat from the chaff. In particular, there are loads of online advertising blogs. Far too many, in fact. But there are a few must-reads.

We’ve highlighted the top 5 online advertising blogs that you can’t afford to overlook.

1. Seth Godin’s blog

Prolific blogger and author Seth Godin is, quite simply, the go-to man for all things marketing and advertising. Sometimes succinct to the point of bluntness, Godin doesn’t waste words, so you won’t waste any time. Everything he publishes has value. With sharp, incisive comments, he’s probably the most famous living marketing consultant around.