Retargeting drives potential customers back to your website by targeting users who have previously visited your website but didn’t make a purchase or take a desired action. Developing a solid retargeting approach is a simple and effective way to increase audience engagement, build brand awareness and boost customer acquisition.
As customers visit your website, a tracking code called a cookie is placed on their web browser.
Users leave without engaging with your product or service, and continue to surf the web.
Your potential customers’ tracking cookie is recognized by in-network websites, which then display your ad.
By clicking on an ad, your customers are brought back to your website, encouraging them to complete a conversion.
1. Place the Provided Pixel on Your Homepage Early. Place the retargeting pixel on the backend of your homepage at least two weeks before campaign launch to build up a solid pool of users to later target. Use different retargeting pixels on specific pages to separate your audiences.
2. Don’t Smother Your Audience. Best practices suggest that you should limit your retargeting efforts to around 15-20 ads displayed per month per user - enough to keep you on your target market’s mind, without suffocating them.
3. Give Your Audience a Good Creative. Having users sign up for a newsletter? Trying to push a current sale? Make sure your creative goes beyond brand awareness. Give them a reason to come back to your site!
Founded in 2008, ExactDrive designed and developed its real-time media buying ad platform to enable digital media buyers to evaluate, bid on and purchase ad inventory on an impression-by-impression basis. With real-time bidding, media buyers can drive meaningful one-to-one connections to consumers with greater scale, brand safety, results and efficiency.
Whether you want to raise awareness, incite action or open new channels, ExactDrive's managed services team works behind the scene to deliver results so you can focus on operational imperatives. Our digital media buying and planning platform provides a turn-key solution to plan, traffic, manage, and analyze your online ad campaigns.
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