Xandr is a world leading ad technology platform that serves both the buy side and sell side of the ecosystem for standard desktop display and mobile advertising. They provide a single-point buying access to real-time ad exchange offerings and to other major inventory aggregators. Ad management capabilities for executing and optimizing both real-time and directly negotiated media buys are offered as well.
Grapeshot provides powerful keyword targeting technology that ensures messages in an ad campaign have relevance to viewers. The idea is that online advertising campaigns need to be seen in context if they are to be of interest to consumers. If someone is looking for a new handbag online, they’re more likely to be interested in a handbag advert than one for a sofa. They use an information retrieval (IR) system that extract words and content on a web page, interprets them and then decides which advertising recommendations to make on each and every impression.
DoubleVerify is the recognized market innovator and leader with the technology and tools that accurately authenticate the quality of digital media and drive ad performance for the world’s largest brands. ExactDrive's partnership with DoubleVerify helps us provide our advertising clients with media transparency and accountability that delivers the absolute highest level of impression quality for maximum advertising performance.
BlueKai, an Oracle company, enables companies to personalize online, offline and mobile marketing campaigns with richer and more actionable information about targeted audiences. ExactDrive's partnershop with BlueKai and its Data Management Platform (DMP) centrally organizes customer and audience data in the cloud to help implement personalized marketing campaigns across all channels and deliver better results and higher marketing ROI. BlueKai also runs the world's largest 3rd party data marketplace to augment a customer's proprietary data with actionable information on more than 700 million profiles.
You may have heard of the phrase ‘big data’. Well, Comscore are big data experts. Big data is in front of our eyes every day, but are you even aware of it? And if you are, perhaps you’re not using it properly? The key to big data lies in having the skill to interpret it and apply it correctly to your business. Comscore will help you get to grips with your data in order to transform your ad campaigns and deliver better results. Comscore’s technology will help you precisely understand page contextualization, audience targeting and brand protection, so that you can feel more empowered.
HubSpot is an inbound marketing and sales software company with a difference – they’ve developed and marketed their own software to help their clients achieve the most from their marketing strategies. From blogging, emails and landing pages, through to SEO, social media and lead generation, there’s a lot going on to market successfully. Back in 2004, HubSpot founders recognized that a lot of businesses struggle to find the time and resources to thoroughly cover every discipline. So they came up with a vision and ExactDrive continues to be an excited partner.