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bluekai logoDo you want better results from your ad campaigns? Well last year, Oracle bought BlueKai as an investment, because it wanted to remain the world’s largest marketing cloud. So, what is BlueKai? Well, BlueKai is essentially a data management platform that provides third-party data to companies so that they can advertise online more intelligently.

But that doesn’t do BlueKai justice really. We’re actually talking about a data solution that can draw on a huge resource of customer data quickly and easily, allowing for effective and laser-targeted online ad campaigns. Expect a high ROI and a real transformation to your bottom line.

Let’s drill down into the details. BlueKai’s big data platform allows companies to personalize online, offline and mobile advertising campaigns. And we all know how important bespoke, personalized marketing is in today’s world, don’t we?


Oracle’s acquisition brought numerous benefits. Firstly, BlueKai previously ran the world’s largest third-party marketplace with the ability to draw on extraordinary amounts of customer data (more than 700million customer profiles in fact). Also included in the sale was BlueKai’s data management platform, which organizes and stores a company’s customer and audience details in the cloud. This seamless way of operating allows for easier and quicker implementation of data.

In today’s competitive digital world, customers are demanding are richer experience wherever they may be. So the advertising world must follow suit. There’s no excuse for serving up lazy, irrelevant ads anymore. Or ads that don’t work on certain devices.

Having incorporated BlueKai into its offerings, Oracle can improving data-driven marketing campaigns for all its clients. The Oracle Marketing Cloud is part of the Oracle Customer Experience Cloud that includes commerce, sales, service, social and marketing.

Topics: Online Advertising, Company News, Audience, Partner Spotlight, Audience Targeting, Data Management, Oracle, BlueKai

Tim Nichols

Written by Tim Nichols

Tim Nichols is a founding partner at ExactDrive, a digital media buying agency with white label, reseller and managed service options available. ExactDrive plans, manages, and optimizes online advertising campaigns with the objective of delivering measurable value and empowering clients to find precisely targeted audiences. ExactDrive has offices in Minneapolis, MN and Milwaukee, WI.

Tim Nichols is also a contributing author on Forbes.com.