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Tim Nichols

Tim Nichols

Tim Nichols is a founding partner at ExactDrive, a digital media buying agency with white label, reseller and managed service options available. ExactDrive plans, manages, and optimizes online advertising campaigns with the objective of delivering measurable value and empowering clients to find precisely targeted audiences. ExactDrive has offices in Minneapolis, MN and Milwaukee, WI.

Tim Nichols is also a contributing author on Forbes.com.

Recent Posts

Jul 30, 2020 9:15:00 AM

8 Ways To Investigate Impression Discrepancies

Despite best efforts, discrepancies in statistics are still quite a big issue for advertisers and publishers or between the advertiser’s statistics and the advertising platform's statistics. Typically, discrepancies of up to 10% can be acceptable; however, at times they can reach 20% and more. There are many different reasons why discrepancies occur. For example, counting methodologies can differ between parties, as each party can potentially count an impression at a slightly different point in the delivery of an ad (i.e. publishers can count impressions at the time the ad request is sent, while advertisers can count an impression when the creative/ad is delivered).

One thing to take into consideration is that before investigating any discrepancies always ask for most granular 3rd party report (e.g. hourly or at least daily). If discrepancies occur very suddenly, always check if anything was changed in campaign setup, (e.g. new creative added, new inventory sources added etc.).

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Jul 21, 2020 11:15:00 AM

Advertise With Retargeting Platforms That Follow The Kaizen Way

Retargeting platforms seem to be popping up everywhere these days. It appears that any company with the ability to create and implement a segment pixel is claiming that they are a formal retargeting platform. Be careful. There’s a big difference between providing a segment pixel to be used in a retargeting campaign and offering a high quality auto-optimizing retargeting service through your online advertising platform.

 

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Jul 13, 2020 1:37:24 PM

Neuroscience & Marketing

Facebook once came under heavy fire for revealing that it had run a week-long experiment on its network that intentionally manipulated the emotions of users without telling them. The purpose of the experiment was to find out how mood transferred through social groups - would seeing a sad status make people feel sad? What about happy updates?To test this, Facebook experimented with nearly 700,000user accounts, by posting either more negative or more positive updates on their news feeds than normal. They then tracked what all the users posted after they viewed the news feeds.

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Jun 26, 2020 12:22:00 PM

Engaging Consumers With Native Advertising

In a world saturated with marketing messages, people hear a radio commercial and change the station. They see a commercial on TV and fast-forward their DVR. Some people even see an ad on Facebook and subconsciously ignore it (even though we all know that is a silly thing to do). So how do you get consumers to pay attention to your ad? The key is to not make it seem like an ad.

This is where native advertising comes in. As the name implies, it is advertising that feels natural. Almost appearing to be a part of the content, native ads do not scream for the user’s attention. They are part of a website’s organic environment, and provide a great opportunity for brands to curate consumer-centric messages.

The relevancy of native advertising carries across diverse channels, largely owing to the fact that there is nothing flashy about the ads – there are no large fonts, special animations, or innate flourishes. By creating advertisements in this way, marketers hope to provide a much less disruptive advertising experience. Below is a great example of native advertising.

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Jun 22, 2020 12:03:00 PM

Give Your Brand A Voice With Podcasting

The human voice can convey much more meaning through tone and inflection than the printed word will ever be able to. It’s why millions of people across the World sat, fixated, during the Golden Age of Radio – listening to everything from adventure and drama, to classical music concerts and news.

As broadcast radio gave way to television, and television to the Internet, it comes as no surprise that, spurred on by technological advancements, broadcast radio has come full circle with podcasting.

What is podcasting?

Podcasting involves the creation of one or more audio or video files that are released episodically,over the Internet. Listeners download the files, and either play them on a computer or listening device, such as an I-Pod, at a time and place which suits them.

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Jun 19, 2020 11:59:00 AM

3 Critical Ways To Avoid Mobile Advertising Mistakes

Mobile phones are an integral part of our culture, and while a growing number of advertisers are recognizing mobile as a powerful gateway to direct contact with a large proportion of the public, many mobile  advertising campaigns are being executed ineffectively, leading to disappointing campaign results.

While we all make mistakes here and there, a major mobile faux pas can leave quite an unfavorable impression of your brand with customers.

Here are 3 common mistakesmarketers have made with their mobile advertising campaigns and how you can avoid them.

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Jun 17, 2020 11:54:00 AM

Three Critical Retargeting Strategies

Depending on whom you ask, conversion rates on websites hover around the 2 - 3% mark. This leaves at least 97% of website visitors with unfinished business potential. While your maximum unrealized potential isn't likely to be 97%, it's not 0% either. Somewhere between these two extremes lies the size of the missed opportunity - and this is where retargeting comes in.

Retargeting is a tool designed to help companies reach that elusive 97% of users who don’t convert right away.These visitors abandon the sales funnel for many reasons;they mayjust be window shopping, or not have their credit card on hand; but in the highly competitive world of online advertising, it is more important than ever to maximize the value of each visitor that shows an interest in your brand.

What is retargeting?

Retargeting is an advertising strategy in which marketers attempt to 're-attract' previous website visitors by serving them with highly-targeted ad campaigns and personalized advertisements.

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Jun 12, 2020 11:42:00 AM

5 Online Marketing Tips to Capture the Attention of Your Target Market

In the online world where getting lots of attention means cash in the bank, it is getting increasingly difficult to even get your target market to notice you. Not only do you have to compete with large companies that have strong marketing departments, you also have to compete with social media and many other distractions. However, this does not mean your online marketing efforts have to be over the top, or cost you tons of money to get you in front and center of your prospective buyers.

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Jun 10, 2020 11:37:00 AM

Video Advertising Builds Brand Awareness

When you want to engage consumers and build brand awareness, there’s no denying the impact of video advertising. By connecting the power of sight, sound and motion you’re onto a winning formula that can captivate your audience and filter out some of the other digital distractions that people are faced with every day.  What’s more, if you go viral you’ll be onto something huge that could transform your business.

The proof is in the stats. YouTube receives more than 1 billion unique visitors every month and they’re watching more than 6 billion hours of video. Between mid-2012 and mid-2013, mobile video advertising grew by 1,260% to roughly $40 million, and video’s share of online and mobile display has grown by 50% to 18%.

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Jun 8, 2020 8:30:00 AM

The Importance Of Blogging In The Digital World

Blogging has come a long way since it first appeared in the late 1990’s. It was originally used as a platform to share a person’s thoughts, feelings and opinions. In today’s digital world however, blogging is regarded as a powerful, long-term marketing asset that can generate traffic and leads to your business.

If your company does not have a blog that is updated on a regular basis, you are missing out on an opportunity to increase your company’s visibility, client base and bottom line.

Why is blogging important?

1.) Blogging drives traffic to your website:

Blogging is an ideal way to increase the amount of traffic your website receives. If you provide information that is engaging and relevant to your audience, it will encourage repeat visits to your website.  

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