Once you have established a sound online advertising campaign strategy by setting up your social media profiles, creating content for your website, optimizing your website's infrastructure and content for the search engines, you should start seeing a significant increase in traffic within the first few weeks. However, what really counts when it comes to website traffic is not numbers alone - the quality of this traffic is what's important. You could have a thousand unique visitors per day, but if you are only generating one lead or getting one sale per day on average, your marketing efforts clearly aren't achieving much. In order to make your increasing visitor numbers count for something, you will need to take every step that you can to increase conversions. Converting as many visitors to your website into leads or paying customers is the ultimate key to success rather than sheer numbers alone.Read More
How to Avoid Making Ugly Banner Ads That Are Annoying as Kimmy Gibbler on Speed. You know, Full House—aka best show ever except for that menacing Kimmy. Any way, in order to prevent your target market from shrieking in horror and retreating from your banner as soon as possible, we are going to go over a few tips on how to create and design the best display ads.
Like a billboard, you don’t have much space with which to express the gamut of your emotions—or gamut of words explaining your product, deal, promotion, brand, etc, etc, etc. See how I went on and on right there? It’s annoying isn’t it? Well your ad will be annoying to your target market if you barrage them with words (or photos or flashing anything). Basically, don’t go overkill. The more concise and clear you can be, the better.
Think about what is the most pertinent information to include, and if you have some room for creativity then go for it. But don’t go for it too much and always try to . . .Read More
Today, there are almost as many cell-phone subscriptions as there are people on earth and it took a little more than 20 years for that to happen. Mobile phones are an integral part of our lives, and we are spending an increasing amount of timeon them. This makes mobile an ideal platform for advertisers to reach a huge and engaged audience.
What is mobile programmatic advertising?
Programmatic advertising is . The process happens in real-time; meaning that when a user clicks into a website, advertisers instantly have the opportunity to bid against others based on the profile of the consumer. The winning bid will then be allocated advertising space in a matter of milliseconds as the website loads. Read our real-time media buying brochure.
As a modern marketer, it's practically impossible to ignore the impact that programmatic media buying is having on the digital world. The technology involved with programmatic buying is having a profound impact on the way that consumers interact with brands, as well as the way that brands develop a greater return on their investments. Programmatic buying, which programmatic media buying automates the purchase of media, has demonstrated an unprecedented amount of efficiency in a world where customers are constantly connected to their devices.
As the rise of programmatic buying continues to show promise in the digital world, it's crucial for businesses and brands to stay on top of the latest updates, and understand the powerful potential this strategy has to offer. Following, we'll cover a few of the steps you'll need to consider in developing your own programmatic media buying strategy.
As an online advertising you have probably heard the terms “search retargeting” and “site retargeting” talked about quite often. But if this is your first foray into digital marketing, you may think these terms are interchangeable – but they are not. Here’s why.
Most people still think of search retargeting as site retargeting; the practice of targeting users who have already visited your site in the hope of getting them to come back and make a purchase. But search retargeting is entirely different.
The fallout from a PR crisis may drive a business to try to reinvent itself in the eyes of the public. In such a case, rebranding is about more than simply changing the look and feel of the company’s marketing and advertising. A crisis-driven rebrand must be authentic if it is to achieve the purpose of rehabilitating a brand below the surface.Read More
Advertising online can really boost the bottom line of your business because of the reach of the Internet. Across the globe, we all use the Internet and access content. And not only is your net of potential customers vast, but the Internet also allows you to reach your leads instantly. There’s zero lead-time in the digital world.
Make sure that you accurately measure your online advertising campaigns and embrace an interactive approach to business. With the Internet, you can get instant feedback from the public on your marketing ideas. That feedback could be in the shape of an online form, a survey or a conversation on a social media platform. Either way, use this as a bonus opportunity to grab an email address and market future products and services to your audience.Read More
A startup is only as good as its leader, and having a bold leadership style is often the determining factor behind a startup’s success. Not only will a CEO’s style set the pace for the rest of the company, but it will also determine the degree of respect and trust that a startup’s employees have for it. Though leadership styles vary greatly, and there’s no single correct one, there are some universal traits that set great CEOs apart from their not so remarkable counterparts. We asked 10 CEOs of successful startups what the key elements of their leadership style were, and how they led to their startup’s success. Here’s what they had to say.Read More
Encouraging and fostering innovation among a startup’s employees can often be one of the most important factors in accelerating a company’s growth trajectory. While its often assumed that the CEO should be the one responsible for coming up with ideas that generate growth, it is the employees that are in the best position to know what is working and what isn’t. Most successful startups recognize this and provide a space for employee’s to suggest ways that the company can continually improve.
Doing so not only encourages employees to be proactive and seek ways to improve the company, but also fosters a company culture that encourages innovation and creativity. We spoke to 5 different startup founders and asked what the methods they use for encouraging innovation among their employees, here’s what they had to say.Read More
Startups, like any business, cycle between periods of stagnation and growth. At times, everything goes according to plan, and the only thing left to do is focus on maintaining consistency and scaling your services. Other times, for one reason or another, company growth stagnates and the team as a whole must focus on retention and figure out how to jump start the growth cycle again.
Though these stagnations are certainly frustrating, they are an important part of any startup’s lifecycle as they provide an opportunity to reflect on what you as a company need to do to better your services. We spoke to 10 founders at different stages in their careers and asked what actions companies should take during periods of stagnated growth. Here’s what they had to say.Read More