<img width="1" height="1" style="display:none;" src="//ib.adnxs.com/pixie?pi=da3765fe-b89e-4d68-a777-4ef35def16e2&amp;e=PageView&amp;script=0">


With mobile advertising, you have the ability to reach your target market no matter where they are. If you’re looking to get started with this powerful marketing tool, we’ve got some tips for you. Keep these in mind when creating your first ad campaign and you should be well on your way to success.

Mobile advertising is a great way to reach your customers. You can advertise on the go, which means you have more opportunities for getting in front of people who are hunting around online at any given time! I'm sure we've all seen those flyers or print ads that just seem so outdated nowadays - they don't work anymore because people search online before deciding what product/service might be right for them (or even if it's something new).

Good news marketers! According to a recent survey, consumers are more than just tolerant of mobile ads; they’re actually receptive to them. At the rate mobile device usage has rapidly increased worldwide, it’s clear that mobile is more than just a device – it’s a lifestyle. And with some 60% of small businesses claiming that mobile solutions are essential to their work, mobile is a strategy that you don’t want to ignore.

With mobile advertising, you can get closer to your customers than ever before, with ads that are personalized, local, and timely.

If you’re ready to reap the benefits of mobile advertising, here are 4 essential tips to help you on your way:

1.    Keep It Simple 

Because mobile phones have small screens, it’s important to keep your messages as clear and concise as possible. Eliminate anything that makes buying more difficult, such as flashy graphics, drop-down menus, or hard-to-find contact details - mobile customers don’t want to have to pinch and zoom. Instead, give them the information they need most — your location, hours of operation, and current deals. Providing a “call now” button can also help drive traffic to your site.

small dominos mobile ads

2.    Don’t be pushy

Most Internet shopping activity involves consumers actively seeking out information on services or products. Mobile advertising offers what’s called “push” technology, which involves sending unsolicited messages to would-be customers, it’s important to pay attention to their responses, i.e. if people buy something every time you send them a discount, keep sending them. But pay attention to when they stop because that data can tell you a lot, too.

3.    Integrate your campaign

Mobile advertising should be one element of a wider advertising media plan, along with retargeting, display advertising, and other advertising strategies. It’s not a stand-alone tactic. You need to do a little bit of everything and track the results from each channel to find out which ones are working.

4.    Reach Out With Real-time Capabilities

Real-time Personalized Dynamic Ads

The average smartphone owner in the US spends more than three hours a day toggling between chat apps, social networking sites, and emails. They are effectively always online. Therefore, marketers who want to keep up with their mobile consumers will benefit from investing in tools with real-time capabilities. 

These tools make use of predictive software algorithms that enable the tool to think and act on behalf of advertisers, intuitively featuring the most relevant product recommendations.

Real-time advertising targets visitors immediately after they leave a brand’s website. This is done by delivering personalized display ads that infuse real-time data with online or in-app banner advertising spaces that have been purchased beforehand. Real-time capabilities enable marketers to reach out to a user while the brand is top of mind.

Conclusion paragraph: So there you have it – our top tips to get started with mobile advertising. By following these simple steps, you’ll be on your way to creating successful and engaging ad campaigns that will reach your target audience and convert them into customers. Ready to start? Contact us today for more information about our mobile advertising services!

Topics: Dynamic Display Ads, Mobile Advertising, Mobile Marketing, Mobile, Smartphones, Personalization

Tim Nichols

Written by Tim Nichols

Tim Nichols is a founding partner at ExactDrive, a digital media buying agency with white label, reseller and managed service options available. ExactDrive plans, manages, and optimizes online advertising campaigns with the objective of delivering measurable value and empowering clients to find precisely targeted audiences. ExactDrive has offices in Minneapolis, MN, Milwaukee, WI and SouthWest Florida.

Tim Nichols is also a contributing author on Forbes.com.

Gain Control.

Founded in 2011, ExactDrive is a data-driven digital media buying and planning agency. We’re always on the lookout for motivated ad agencies and businesses with a growth and improvement mindset. The more successful you are, the better your business will grow and ExactDrive is here to help.
ExactDrive works best when paired up with an ad agency or business that is looking to optimize and enhance its service offering and campaign performance. It's important to us not just how much you spend, but where your money goes - we love diversifying our efforts across various digital media channels to maximize return on ad spend.
Whether you want to raise awareness, incite action or open new channels, ExactDrive works behind the scene to deliver results so you can focus on operational imperatives. As a result, we become extensions to your daily ad operations and can be trusted with any digital media need because deep knowledge is always at hand.
To get experts on your side and gain control fill out the form.