Digital Media News

Despite the incredibly high amount of time that consumers are spending on tablets and smartphones, mobile advertising on a whole remains mostly an underutilized and overlooked concept. This year, mobile use finally exceeded PC use in the U.S, establishing itself once and for all as a leader in digital media marketing strategy. As innovation continues to rise and the channel of mobile marketing evolves, it seems that mobile marketing will only grow bigger.

In the United States alone, there are now 10s of millions of active smartphones, and mobile consumption continues to grow. If one thing is clear about business marketing efforts, it is that mobile interaction should play a significant part. Unfortunately, the thing that remains unclear to most businesses is how they can best utilize mobile advertising to ensure that they are making the right impression with their target market. For example, should you focus your mobile effort on a desktop format? Should you develop an app or try something new?

With mobile advertising, you have the ability to reach your target market no matter where they are. If you’re looking to get started with this powerful marketing tool, we’ve got some tips for you. Keep these in mind when creating your first ad campaign and you should be well on your way to success.

Mobile advertising is a great way to reach your customers. You can advertise on the go, which means you have more opportunities for getting in front of people who are hunting around online at any given time! I'm sure we've all seen those flyers or print ads that just seem so outdated nowadays - they don't work anymore because people search online before deciding what product/service might be right for them (or even if it's something new).

Whether you appreciate the portable revolution or not, the fact is that mobile advertising is here to stay - meaning that creating an effective and actionable strategy is more crucial than ever. According to search engine giants Google, the global penetration of smartphones reached about 25% in 2014, and the number of people browsing on their phones has continued growing ever since.

However, in spite of the fact that smartphone usage has grown, a lot of organizations and companies still struggle when it comes to applying a viable strategy for mobile advertising to their marketing campaign. Around 84% of companies who attempt to market with mobile see a significant boost in their overall sales, yet a significant number of them are still making mistakes that make their efforts either useless - or annoying. If you're struggling to see the positives of your mobile marketing campaign, the cause could come from one of the following five reasons.

Today, mobile advertising may be the ultimate way to ensure that you build traffic and create leads online. A few years ago, we'd never even heard of digital tablets, and a few more years before that, nobody even had a smartphone. In simple terms, absolutely everyone is new to the concept of mobile advertising - but that doesn’t mean that it's any less important. Over the past few years, companies both big and small have made a habit of falling into the same old blunders when trying to make their mobile advertising strategies work. It's no surprise that we're still working out the kinks in these early stages, but if you want to save some time and money, then you may benefit from learning where you're most likely to hit your first hurdles. Following are the five most common mobile advertising mistakes people make today - and how you can avoid them.

Mobile ownership has now passed the point of critical mass in terms of global ownership: In the US alone, more than half of the American population now owns a smartphone. It is therefore unsurprising that mobile advertising has taken a place centerstage amid the advertising strategies of small and large businesses alike.

The driving force behind the growth of mobile advertising is the fact that it is a low cost strategy that yields high conversion rates.

New mobile-specific ad formats are being introducedevery day, enabling marketers to engage with potential customers in new and innovative ways. As native, programmatic and location-based ads continue to roll out, could mobile advertising be poised to overtake other media?

Guest Post on justAd. Founded in 2009, justAd develops the leading self service advertising platform that enables advertisers to create highly engaging rich media ad campaigns for mobile and tablet devices, without the need for custom coding, server-certification nor testing.

After a somewhat awkward adolescence, mobile marketing is maturing as it heads into 2015. With $31.45 billion spent in 2014, and even more predicted for next year, the significant growth of mobile marketing has proven that the mobile channel represents the future of the industry.

Mobile apps are a big contributor to this growth. Today, there is an app for everything, and with new apps appearing daily, it’s estimated that by 2017, there will be 4 billion app users, worldwide. Apps are clearly playing a major part in shaping the future of mobile marketing, but what other mobile innovations are proving popular with consumers as we move into the New Year?

Many brands are finding Snapchat to be a great place to reach the coveted Millennial generation. Could it work for you?

There’s no shortage of advertisers trying to capture the attention of the Millennial generation – the challenge is to find even a moment of relevance amid the cacophony of tweets, Facebook updates, and every other platform that defines the current age of casual communication.

One of the newest and most popular platforms is Snapchat, which presents advertisers with a challenge: how to engage consumers via an app in which the content disappears shortly after being viewed?

What Is Snapchat?

Snapchat is a mobile app that allows users to send and receive "self-destructing" photos and videos, known as "snaps." The sender determines how many seconds (one to 10) the recipient can view the snap before the file disappears from the recipient's device. Messages can only be viewed once, and during the viewing period, the recipient must maintain contact with the device's touchscreen, or the snap disappears.