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Jun 24, 2020 12:08:00 PM

The Importance Of Creative Mobile Advertising

We have been told that this is the year for mobile for at least five years now. But the ubiquity of 3G, the advent of 4G, along with an increase in smartphoneusage (around two thirds of Americans now have smart phones), suggest that the next few years really are all about mobile advertising.

The shift toward mobile is affecting how we spend our free time. In 2013, Americans spent an average of 34 hours per month using mobile apps and browsers; that's more time than they spent online with their PCs, which chewed up 27 hours. Social networking use is also declining on the desktop, while it's surging in mobile.

The critical thing for marketersduring this shift isn’t about diverting ad budgets to mobile, but about integrating mobile creatively into the bigger marketing picture. The importance of mobile advertising is here to stay.

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Aug 24, 2015 9:00:00 AM

5 Reasons Why Mobile Advertising Campaigns Fail At Converting

Whether you appreciate the portable revolution or not, the fact is that mobile advertising is here to stay - meaning that creating an effective and actionable strategy is more crucial than ever. According to search engine giants Google, the global penetration of smartphones reached about 25% in 2014, and the number of people browsing on their phones has continued growing ever since.

However, in spite of the fact that smartphone usage has grown, a lot of organizations and companies still struggle when it comes to applying a viable strategy for mobile advertising to their marketing campaign. Around 84% of companies who attempt to market with mobile see a significant boost in their overall sales, yet a significant number of them are still making mistakes that make their efforts either useless - or annoying. If you're struggling to see the positives of your mobile marketing campaign, the cause could come from one of the following five reasons.

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Aug 19, 2015 8:00:00 AM

5 Mobile Advertising Blunders to Avoid

Today, mobile advertising may be the ultimate way to ensure that you build traffic and create leads online. A few years ago, we'd never even heard of digital tablets, and a few more years before that, nobody even had a smartphone. In simple terms, absolutely everyone is new to the concept of mobile advertising - but that doesn’t mean that it's any less important. Over the past few years, companies both big and small have made a habit of falling into the same old blunders when trying to make their mobile advertising strategies work. It's no surprise that we're still working out the kinks in these early stages, but if you want to save some time and money, then you may benefit from learning where you're most likely to hit your first hurdles. Following are the five most common mobile advertising mistakes people make today - and how you can avoid them.

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Jul 9, 2015 9:18:01 AM

3 Steps to Take Your Mobile Advertising Campaigns from Zero to Hero

Despite the incredibly high amount of time that consumers are spending on tablets and smartphones, mobile advertising on a whole remains mostly an underutilized and overlooked concept. This year, mobile use finally exceeded PC use in the U.S, establishing itself once and for all as a leader in digital media marketing strategy. As innovation continues to rise and the channel of mobile marketing evolves, it seems that mobile marketing will only grow bigger.

In the United States alone, there are now 163.9 million active smartphones, and mobile consumption continues to grow. If one thing is clear about business marketing efforts, it is that mobile interaction should play a significant part. Unfortunately, the thing that remains unclear to most businesses is how they can best utilize mobile advertising to ensure that they are making the right impression with their target market. For example, should you focus your mobile effort on a desktop format? Should you develop an app or try something new?

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Mar 11, 2015 8:00:00 AM

4 Essential Tips To Get You Started With Mobile Advertising

Good news marketers! According to a recent survey, consumers are more than just tolerant of mobile ads; they’re actually receptive to them. At the rate mobile device usage has rapidly increased worldwide, it’s clear that mobile is more than just a device – it’s a lifestyle. And with some 60% of small businesses claiming that mobile solutions are essential to their work, mobile is a strategy that you don’t want to ignore.

With mobile advertising, you can get closer to your customers than ever before, with ads that are personalized, local and timely.

If you’re ready to reap the benefits of mobile advertising, here are 4 essential tips to help you on your way:

1.    Keep It Simple 

Because mobile phones have small screens, it’s important to keep your messages as clear and concise as possible. Eliminate anything that makes buying more difficult, such as flashy graphics, drop-down menus or hard-to-find contact details - mobile customers don’t want to have to pinch and zoom. Instead, give them the information they need most — your location, hours of operation and current deals. Providing a “call now” button can also help drive traffic to your site.

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Feb 12, 2015 8:00:00 AM

Will Mobile Advertising Ever Rule The World?

Mobile ownership has now passed the point of critical mass in terms of global ownership: In the US alone, more than half of the American population now owns a smartphone. It is therefore unsurprising that mobile advertising has taken a place centerstage amid the advertising strategies of small and large businesses alike.

The driving force behind the growth of mobile advertising is the fact that it is a low cost strategy that yields high conversion rates.

New mobile-specific ad formats are being introducedevery day, enabling marketers to engage with potential customers in new and innovative ways. As native, programmatic and location-based ads continue to roll out, could mobile advertising be poised to overtake other media?

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Jan 15, 2015 8:07:00 AM

4 Major Benefits Of Programmatic Mobile Advertising

Today, there are almost as many cell-phone subscriptions (6.8 billion) as there are people on earth (seven billion) and it took a little more than 20 years for that to happen. Mobile phones are an integral part of our lives, and we are spending an increasing amount of timeon them. This makes mobile an ideal platform for advertisers to reach a huge and engaged audience.

What is mobile programmatic advertising?

Programmatic advertising is the automatic buying and selling of media opportunities on digital platforms. The process happens in real-time; meaning that when a user clicks into a website, advertisers instantly have the opportunity to bid against others based on the profile of the consumer. The winning bid will then be allocated advertising space in a matter of milliseconds as the website loads. Read our real-time media buying brochure.

Here are four benefits of programmatic buying, and how advertisers in the mobile ecosystem can reap the rewards:

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Jan 2, 2015 7:30:00 AM

Guest Post: Exact Mobile Trends 2015 Will Drive Better Campaigns

Guest Post on justAd. Founded in 2009, justAd develops the leading self service advertising platform that enables advertisers to create highly engaging rich media ad campaigns for mobile and tablet devices, without the need for custom coding, server-certification nor testing.

After a somewhat awkward adolescence, mobile marketing is maturing as it heads into 2015. With $31.45 billion spent in 2014, and even more predicted for next year, the significant growth of mobile marketing has proven that the mobile channel represents the future of the industry.

Mobile apps are a big contributor to this growth. Today, there is an app for everything, and with new apps appearing daily, it’s estimated that by 2017, there will be 4 billion app users, worldwide. Apps are clearly playing a major part in shaping the future of mobile marketing, but what other mobile innovations are proving popular with consumers as we move into the New Year?

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Dec 16, 2014 8:30:00 AM

You Can't Afford To Be A Late Adopter Of Mobile Advertising

By Stefanie Amini, Mobile Advertising Specialist, justAd

In case you didn't know, an average person looks at his or her mobile phone 150 times everyday. I certainly look well over that number. It isn't actually about the numbers. Its about the fact that smartphones are now a vital part of everyone's lives and we cant imagine a world without them. This presents marketers with a fantastic opportunity to present their brands to potential users or acquisitions. For those who have not taken up this marvelous opportunity, they should know that they have missed a great opportunity. However, brand owners should know that it’s not yet too late to join the bandwagon and reap the benefits that mobile can offer your business.

Here are 7 excellent reasons why you cannot afford to be a late adopter of mobile advertising.

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Dec 8, 2014 8:00:00 AM

Reaching Millennials With Snapchat

Many brands are finding Snapchat to be a great place to reach the coveted Millennial generation. Could it work for you?

There’s no shortage of advertisers trying to capture the attention of the Millennial generation – the challenge is to find even a moment of relevance amid the cacophony of tweets, Facebook updates, and every other platform that defines the current age of casual communication.

One of the newest and most popular platforms is Snapchat, which presents advertisers with a challenge: how to engage consumers via an app in which the content disappears shortly after being viewed?

What Is Snapchat?

Snapchat is a mobile app that allows users to send and receive "self-destructing" photos and videos, known as "snaps." The sender determines how many seconds (one to 10) the recipient can view the snap before the file disappears from the recipient's device. Messages can only be viewed once, and during the viewing period, the recipient must maintain contact with the device's touchscreen, or the snap disappears.

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