They have been around since the early 1990’s, but Quick Response or ‘QR’ codes are still an enigma to many marketers. It is only with the widespread adoption of smartphones that they have entered the mainstream and now they appear everywhere, from bus shelters to beer mats.
So what exactly are QR codes?
Invented in Japan, QR codes are like barcodes, except they can store much more data, including downloadable content. Users scan a QR code with a smartphone, which takes them to aparticular website, promotional offer, or social media page.
Some marketers believe QR codes to be ineffective eye-sores that are mostlyignored, or if they are scanned, offer a disappointing experience for customers. But advocates firmly believe that used correctly, QR codes can be an easy and engaging way to surprise and delight consumers.