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Jun 29, 2020 12:27:00 PM

5 Deadly Retargeting Mistakes To Avoid

Retargeting is a powerful digital marketing technique that can improve brand recall and revenue. Retargeting drives potential customers back to your website by targeting users who have previously visited your website but didn't make a purchase or take a desired action. While retargeting can be an extremely effective, high-ROI solution, if you make a mistake, it can leave you worse off than you started.

Avoid these fivecommon retargeting mistakes , and you’ll be sure to reap the rewards of a successful retargeting campaign.

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Jun 26, 2020 12:22:00 PM

Engaging Consumers With Native Advertising

In a world saturated with marketing messages, people hear a radio commercial and change the station. They see a commercial on TV and fast-forward their DVR. Some people even see an ad on Facebook and subconsciously ignore it (even though we all know that is a silly thing to do). So how do you get consumers to pay attention to your ad? The key is to not make it seem like an ad.

This is where native advertising comes in. As the name implies, it is advertising that feels natural. Almost appearing to be a part of the content, native ads do not scream for the user’s attention. They are part of a website’s organic environment, and provide a great opportunity for brands to curate consumer-centric messages.

The relevancy of native advertising carries across diverse channels, largely owing to the fact that there is nothing flashy about the ads – there are no large fonts, special animations, or innate flourishes. By creating advertisements in this way, marketers hope to provide a much less disruptive advertising experience. Below is a great example of native advertising.

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Jun 24, 2020 12:08:00 PM

The Importance Of Creative Mobile Advertising

We have been told that this is the year for mobile for at least five years now. But the ubiquity of 3G, the advent of 4G, along with an increase in smartphoneusage (around two thirds of Americans now have smart phones), suggest that the next few years really are all about mobile advertising.

The shift toward mobile is affecting how we spend our free time. In 2013, Americans spent an average of 34 hours per month using mobile apps and browsers; that's more time than they spent online with their PCs, which chewed up 27 hours. Social networking use is also declining on the desktop, while it's surging in mobile.

The critical thing for marketersduring this shift isn’t about diverting ad budgets to mobile, but about integrating mobile creatively into the bigger marketing picture. The importance of mobile advertising is here to stay.

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Jun 22, 2020 12:03:00 PM

Give Your Brand A Voice With Podcasting

The human voice can convey much more meaning through tone and inflection than the printed word will ever be able to. It’s why millions of people across the World sat, fixated, during the Golden Age of Radio – listening to everything from adventure and drama, to classical music concerts and news.

As broadcast radio gave way to television, and television to the Internet, it comes as no surprise that, spurred on by technological advancements, broadcast radio has come full circle with podcasting.

What is podcasting?

Podcasting involves the creation of one or more audio or video files that are released episodically,over the Internet. Listeners download the files, and either play them on a computer or listening device, such as an I-Pod, at a time and place which suits them.

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Jun 19, 2020 11:59:00 AM

3 Critical Ways To Avoid Mobile Advertising Mistakes

Mobile phones are an integral part of our culture, and while a growing number of advertisers are recognizing mobile as a powerful gateway to direct contact with a large proportion of the public, many mobile  advertising campaigns are being executed ineffectively, leading to disappointing campaign results.

While we all make mistakes here and there, a major mobile faux pas can leave quite an unfavorable impression of your brand with customers.

Here are 3 common mistakesmarketers have made with their mobile advertising campaigns and how you can avoid them.

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Jun 17, 2020 11:54:00 AM

Three Critical Retargeting Strategies

Depending on whom you ask, conversion rates on websites hover around the 2 - 3% mark. This leaves at least 97% of website visitors with unfinished business potential. While your maximum unrealized potential isn't likely to be 97%, it's not 0% either. Somewhere between these two extremes lies the size of the missed opportunity - and this is where retargeting comes in.

Retargeting is a tool designed to help companies reach that elusive 97% of users who don’t convert right away.These visitors abandon the sales funnel for many reasons;they mayjust be window shopping, or not have their credit card on hand; but in the highly competitive world of online advertising, it is more important than ever to maximize the value of each visitor that shows an interest in your brand.

What is retargeting?

Retargeting is an advertising strategy in which marketers attempt to 're-attract' previous website visitors by serving them with highly-targeted ad campaigns and personalized advertisements.

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Jun 15, 2020 11:47:00 AM

What’s The Secret How To Advertise To Millennials?

To sell to any audience, you have to understand them. You need to discover how they think, act and what motivates their purchase decisions – and this is especially true of the Millennial Generation, also known as “Generation Y”, who represent the consumer market of the future.

This generation, (born between 1980 and the early 2000’s), has grown up in a technological world. Unlike previous generations, they have lived their whole lives knowing what television, computers, and telephones are. They have witnessed the rise of the Internet and are used to having an immediate, ever-present source of information at their fingertips. They are also founders of the revolutionary social media movement.

This tech-savvy, media-connected generation is unique. They engage with brands far more extensively, personally, and emotionally than any generation before, and marketers require a unique approach to reach them.

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Jun 12, 2020 11:42:00 AM

5 Online Marketing Tips to Capture the Attention of Your Target Market

In the online world where getting lots of attention means cash in the bank, it is getting increasingly difficult to even get your target market to notice you. Not only do you have to compete with large companies that have strong marketing departments, you also have to compete with social media and many other distractions. However, this does not mean your online marketing efforts have to be over the top, or cost you tons of money to get you in front and center of your prospective buyers.

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Jun 10, 2020 11:37:00 AM

Video Advertising Builds Brand Awareness

When you want to engage consumers and build brand awareness, there’s no denying the impact of video advertising. By connecting the power of sight, sound and motion you’re onto a winning formula that can captivate your audience and filter out some of the other digital distractions that people are faced with every day.  What’s more, if you go viral you’ll be onto something huge that could transform your business.

The proof is in the stats. YouTube receives more than 1 billion unique visitors every month and they’re watching more than 6 billion hours of video. Between mid-2012 and mid-2013, mobile video advertising grew by 1,260% to roughly $40 million, and video’s share of online and mobile display has grown by 50% to 18%.

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Jun 8, 2020 8:30:00 AM

The Importance Of Blogging In The Digital World

Blogging has come a long way since it first appeared in the late 1990’s. It was originally used as a platform to share a person’s thoughts, feelings and opinions. In today’s digital world however, blogging is regarded as a powerful, long-term marketing asset that can generate traffic and leads to your business.

If your company does not have a blog that is updated on a regular basis, you are missing out on an opportunity to increase your company’s visibility, client base and bottom line.

Why is blogging important?

1.) Blogging drives traffic to your website:

Blogging is an ideal way to increase the amount of traffic your website receives. If you provide information that is engaging and relevant to your audience, it will encourage repeat visits to your website.  

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