Mar 19, 2019 12:27:00 PM

What is connected TV? Your Complete guide

 

Connected television has quickly emerged as an essential part of the consumer environment. The term "Connected TV" simply refers to any kind of home entertainment device, from a smart TV to a PlayStation or Xbox, that connects to the internet. Unlike your standard television, these next-generation entertainment devices offer a new way for customers to consume information, through things like "streaming" services and on-demand content. 

Connected TV is a component of the "digitally transforming" environment that we live in today. Smart TV owners continuously use applications on their televisions today for everything from listening to music, to browsing for news, and even shopping online. As television continues to become more connected to the digital purchasing journey, today's brands have a brand-new way to interact with their clients and consumers.

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Feb 19, 2019 9:02:00 AM

10 Reasons Experiential is Essential to Strategic Integrated Marketing Plan

Strategic planners must consider the most effective and creative approaches that can be brought to market, with careful consideration of a client’s goals, budgets and creative. Media planners, buyers and strategists must always consider the often-overlooked channels, which typically includes experiential marketing. Here are ten reasons why Experiential marketing is an important part of a true integrated marketing strategy.

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Feb 12, 2019 2:25:00 PM

11 Trends That Will Shape Marketing In 2019 - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Kelsey Gusho of ExactDrive Inc.

Building brand awareness and successfully interacting with consumers is a crucial part of doing business today. Customers enjoy and expect a personalized experience, and delivering just that will set you apart from your competition.

Voice search and live videos were just two of the methods marketers explored to improve consumer interactions and brand awareness in 2018. As innovations in technology and ideas come forward, 2019 is also sure to see its share of trends having an impact on marketing. Below, 11 Forbes Agency Council members shared their predictions for the year ahead.

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Feb 5, 2019 9:03:00 AM

12 Tips To Optimize Your Messenger Marketing Strategy - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Kelsey Gusho of ExactDrive Inc.

Messenger marketing can be a valuable channel for businesses to establish and improve communication with their customers. This can take place on platforms like Facebook Messenger, WhatsApp and similar chat-based applications that allow users to connect with brands worldwide.

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Jan 29, 2019 9:01:00 AM

Stuck In The Old Ways Of Advertising? Here Are 10 Tips To Help You Embrace The Future - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Kelsey Gusho of ExactDrive Inc.

With marketing technology advancing at a rapid pace, it can sometimes be difficult for a company to keep up. Some businesses are still stuck in the old ways of advertising and using practices like pop-up ads that are now frowned upon by marketers and consumers alike.

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Jan 22, 2019 9:03:00 AM

13 Effective Methods To Help You Keep Customer Loyalty While Rebranding - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Kelsey Gusho of ExactDrive Inc.

Modern technologies have enabled companies to get to know their target audience better than ever before. As such, many businesses choose to use customer data to evolve in order to suit their customers’ needs. Rebranding is an effort to better a company’s connection with their audience, but it can leave intended consumers unsure.

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Jan 16, 2019 9:02:00 AM

Marketing Magic: 10 Tips For Improving Your Storytelling Craft - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Kelsey Gusho of ExactDrive Inc.

Storytelling is a critical skill for marketers. A good story, well told, can draw an audience in and give them a sense of personal connection with the teller. The ability to spin a good yarn often sets high-achieving marketers apart from their peers. Many people are natural storytellers, but even those who aren’t can learn this important skill.

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Dec 12, 2018 9:07:00 AM

Sell It Without Sound: Nine Ways To Capture Attention With A Muted Video - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Kelsey Gusho of ExactDrive Inc.

As marketers across the globe have learned, video has become one of the most effective ways to engage an audience. A few months ago,  AdAge reported that Amazon is experimenting with video ads, which are muted and played automatically, for “otherwise static” product listings.  These 10 to 15-second silent ads allow brands to promote their products and special deals.

Because a lot of mobile video content is watched on mute, marketers now need to focus on creating highly engaging visual content that hooks a viewer without the aid of sound. Below, nine Forbes Agency Council members explain how to do it.

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Dec 6, 2018 9:03:00 AM

11 Ways To Leverage Customer Testimonials And Brand Ambassadors - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Tim Nichols of ExactDrive Inc.

In this day and age, people are inundated with repetitive ads, one right after the other. But people want to connect with other people, not just ads they know are targeted to them.

Brand ambassadors can act as a trusted source with a direct line from your product to your client base, as long as their engagement is organic and honest. That honesty and human connection are why a stellar customer review or organic brand ambassador can often go further than an ad and truly convince someone about the quality of your company’s product or service.

With all of the marketing advice out there, it can be difficult to know which strategies are the most effective for your company and vision. To help you create authentic promotion, we asked 11 members of Forbes Agency Council to share their most successful ways of leveraging customer testimonials or organic brand ambassadors. This is what they had to say:

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Nov 29, 2018 9:02:00 AM

10 Ways To Differentiate Your Inbound Marketing Content Strategy - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Tim Nichols of ExactDrive Inc.

Many brands now use an inbound marketing strategy for reaching their audience. This means drawing potential customers in and driving traffic to a specific landing page through engaging, relevant content.

While content marketing can be highly effective when done right, even the best marketing assets can suffer in the face of information overload. To cut through the clutter and reach an audience that's already overwhelmed by content, you need a strong point of differentiation.

Below, 10 members of the Forbes Agency Council explain how to create a content marketing strategy that truly resonates with your target market.

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