Strategic planners must consider the most effective and creative approaches that can be brought to market, with careful consideration of a client’s goals, budgets and creative. Media planners, buyers and strategists must always consider the often-overlooked channels, which typically includes experiential marketing. Here are ten reasons why Experiential marketing is an important part of a true integrated marketing strategy.Read More
Building brand awareness and successfully interacting with consumers is a crucial part of doing business today. Customers enjoy and expect a personalized experience, and delivering just that will set you apart from your competition.
Voice search and live videos were just two of the methods marketers explored to improve consumer interactions and brand awareness in 2018. As innovations in technology and ideas come forward, 2019 is also sure to see its share of trends having an impact on marketing. Below, 11 Forbes Agency Council members shared their predictions for the year ahead.
Messenger marketing can be a valuable channel for businesses to establish and improve communication with their customers. This can take place on platforms like Facebook Messenger, WhatsApp and similar chat-based applications that allow users to connect with brands worldwide.
With marketing technology advancing at a rapid pace, it can sometimes be difficult for a company to keep up. Some businesses are still stuck in the old ways of advertising and using practices like pop-up ads that are now frowned upon by marketers and consumers alike.
Modern technologies have enabled companies to get to know their target audience better than ever before. As such, many businesses choose to use customer data to evolve in order to suit their customers’ needs. Rebranding is an effort to better a company’s connection with their audience, but it can leave intended consumers unsure.
Storytelling is a critical skill for marketers. A good story, well told, can draw an audience in and give them a sense of personal connection with the teller. The ability to spin a good yarn often sets high-achieving marketers apart from their peers. Many people are natural storytellers, but even those who aren’t can learn this important skill.
Because a lot of mobile video content is watched on mute, marketers now need to focus on creating highly engaging visual content that hooks a viewer without the aid of sound. Below, nine Forbes Agency Council members explain how to do it.
As digital technology and consumer preferences continue to change, it can feel impossible to keep up with the ever-transforming trends of digital marketing.
In the past, all you needed to do to grab a customer's attention was place the right advertisement in a newspaper or throw a banner onto a website page. Today, the average customer has learned how to block or zone out most traditional forms of marketing. This means that today's promotional experts need to be consistently ahead of the curve if they want to master digital marketing.
If you're still struggling to make your digital marketing strategy work for your brand, here are some crucial trends you'll need to address.Read More