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Mobile advertisingMobile advertising is here to stay and is one of the fastest growing and powerful means to digital advertising. So, what’s so great about mobile advertising? Smartphones and other mobile devices have a profound advantage as an advertising medium, in that they are always within reach of their users. No other advertising platform has the power to connect with as many potential customers, as often. With this level of access, mobile advertisers must focus on creating positive experiences with their ads to avoid alienating potential customers.

In this post, we take a look at four reasons why you should embrace mobile advertising, and use it to create campaigns that gain attention, capitalize on creativity, and drive awareness:

1. Large market

There are billions of smart phone users in the world today, and the demographics of the mobile market are wide ranging, from early teens to elder adults. This is advantageous to companies targeting large numbers of people, or specific groups of people.

2. Businesses are investing in mobile advertising

There has been a surge in mobile advertising in recent years with no end in sight of slowing down. The advent of smartphones, apps and other revolutionary devices has led to the unprecedented growth, and businesses such as Uber, Facebook and many others have shown that a solid mobile strategy can be the foundation of a hugely successful business.

3. In-app advertising and voucher advertising

Another great characteristic of mobile advertising is that it can be paired with other forms of advertising like in-app or voucher advertising. Based on recent statistics, people spend 80% of their time using apps on their mobile devices. This means that a merchant can mix up two or more methods in order to reach and attract more potential clients.

4. Low cost than other forms of advertising

Mobile advertising is cheaper than other forms of advertising, such as TV and radio ads. To put it in perspective, it costs $2.85 to reach 1,000 iPhone users with a mobile ad, while a newspaper ad can cost more than $100 to reach the same number of readers.

Topics: Digital Advertising, Mobile Advertising, Mobile Marketing, Mobile App

Eric Greener

Written by Eric Greener

Founding partner at ExactDrive and happily married father of four.

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Founded in 2011, ExactDrive is a data-driven digital media buying and planning agency. We’re always on the lookout for motivated ad agencies and businesses with a growth and improvement mindset. The more successful you are, the better your business will grow and ExactDrive is here to help.
 
ExactDrive works best when paired up with an ad agency or business that is looking to optimize and enhance its service offering and campaign performance. It's important to us not just how much you spend, but where your money goes - we love diversifying our efforts across various digital media channels to maximize return on ad spend.
 
Whether you want to raise awareness, incite action or open new channels, ExactDrive works behind the scene to deliver results so you can focus on operational imperatives. As a result, we become extensions to your daily ad operations and can be trusted with any digital media need because deep knowledge is always at hand.
 
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