Digital Media News

Jan 5, 2022 10:45:00 AM

4 Myths You Should Ignore About Retargeting

Retargeting is a highly effective online advertising technique that directs your ads to people who have previously expressed an interest in your product or service by visiting your website. It allows you to remind them how great your product or service is, and why they should choose your brand.

Despite the fact that retargeting has become an integral digital advertising tool, many misconceptions still exist about it.

Here are 4common retargeting myths, and why you can ignore them:

Myth #1: Retargeting is only for Retail

There is a common misconception that retargeting is exclusively for retail businesses. While it’s true that e-commerce businesses make the most use of retargeting, it can provide significant benefits to businesses in all sectors.

If you are directing traffic to a lead capture form or landing page, retargeting can help keep your brand at the front of users’ minds while they are in the evaluation process. This is especially helpful in a B2B context because the sales cycles tend to be longer than in B2C transactions. Serving retargeted ads, such as static banner ads or dynamic display ads, will keep your company ahead of the competition, and nurture leads through the funnel.

Dec 15, 2021 9:15:00 AM

Digital Media Buying 101: How does it work?

What is digital media planning? Today seems like as good of a day as any to open up a discussion about digital media planning for online advertising campaigns. Have you ever found yourself traveling in a new city, right after it has gotten dark, without a map, no money, hungry, thirsty, and no place to sleep for the night? Well, if you have had such an experience, it’s not very fun, and you probably developed a pretty skewed view of the city and your related experiences. This is because you visited the city without a proper plan and limited information and as a result, you most likely had a stressful and negative experience. You could have been visiting a great city, full of wonderful potential, but without proper planning ahead of time, you had a very difficult time experiencing the full potential of your environment.

Mar 9, 2021 1:42:05 PM

4 Compelling Reasons Why You Need Mobile Advertising

Mobile advertising is here to stay and is one of the fastest growing and powerful means to digital advertising. So, what’s so great about mobile advertising? Smartphones and other mobile devices have a profound advantage as an advertising medium, in that they are always within reach of their users. No other advertising platform has the power to connect with as many potential customers, as often. With this level of access, mobile advertisers must focus on creating positive experiences with their ads to avoid alienating potential customers.

Nov 20, 2018 9:02:00 AM

Key Trends For Mastering Digital Marketing

As digital technology and consumer preferences continue to change, it can feel impossible to keep up with the ever-transforming trends of digital marketing.

In the past, all you needed to do to grab a customer's attention was place the right advertisement in a newspaper or throw a banner onto a website page. Today, the average customer has learned how to block or zone out most traditional forms of marketing. This means that today's promotional experts need to be consistently ahead of the curve if they want to master digital marketing.

If you're still struggling to make your digital marketing strategy work for your brand, here are some crucial trends you'll need to address.

Oct 17, 2018 9:38:00 AM

What is a Digital Media Buyer?

As the era of digital transformation continues, new roles have begun to appear in the marketing world. One common professional responsible for improving brand exposure and increasing awareness is the digital media buyer. In fact, today, the position of digital media buyer has emerged as one of the most highly desirable roles in the advertising industry.

For decades, marketing teams have relied on media buyers to find places for promotions in relevant environments. In the past, media buyers looked for ways to implement television campaigns on the correct channels to drive purchases or help companies to stand out with newspaper and magazine ads. Today, digital media buyers support the creation and implementation of campaigns on multiple new platforms, all the way from social media, to online video.

Nov 28, 2017 8:01:56 AM

How to Manage Online Brand Safety

While the trends for digital advertising might change as quickly as the seasons, the concerns that exist around brand safety consistently remain at the top of ad buyers' minds. According to a study conducted by eMarketer, about 26% of the brands purchasing space for a digital advertisement cited brand safety as their number one concern for choosing how and when they should advertise.

The good news is that there are brand safety solutions available on digital ad exchanges that make it possible to avoid some of the online advertising space that might appear as a poor fit for a campaign. Here are a couple things that you should consider when it comes to making sure you can manage your brand safety concerns online.

Choose your Ad Agency Carefully

The important thing to remember when it comes to digital advertising space is that while there may always be a risk for brands online, most companies will be able to mitigate that risk with careful attention to detail. For instance, a lot of companies are beginning to limit the amount of run exchange buys that they make, and shifting towards private exchanges instead.

Perhaps one of the easiest ways for brands to protect themselves is to consider the agency they're buying their digital ads from carefully. Transparency is often essential. Good partners should be able to share the measures that they've put in place to ensure brand safety. It's also a good idea to speak to organizations that specialize in protection for brands. Often, these include technology companies that work independently from ad networks and media buyers.

Jul 20, 2017 9:03:00 AM

What Is Programmatic Audio Advertising?

Before we get into the details of programmatic audio advertising, what exactly isprogrammatic advertising itself? Put simply, programmatic advertising isa way of buying digital ad space via software - as opposed to the traditional process ofhuman negotiation.

Using machines to buy ads is actually a really efficient way of buying advertising space, because both buyers and salespeople can be expensive and unreliable in the real world. With the use of machines the whole process is slicker and smoother than buying through RFP (Request for Proposal).

On top of this, when the selling, buying, placement and optimization of media space is automated, marketers and advertisers can deliver more customized and personalized messages to audiences based on real-time data – this isn’t the case with RFP.With programmatic you get targeted dataabout things like music-based psychographic groups, weather and traffic patterns, purchase behavior and other environmental, population and consumer trends.

Jun 16, 2015 1:00:00 PM

3 Digital Advertising Trends You Must Pay Attention To - ClickZ

In an ever-changing digital advertising space, marketers who don't get on board with mobile video advertising, native advertising and analyzing consumer behavior will be left behind.

With advances in technology and constant changes to the digital world, advertisers must stay on top of what's hot and what's not. People have long since started to tune out to traditional marketing methods, so as old tactics become more and more obsolete, how should online advertising strategies be optimized?

We've got three trends in the online advertising sphere that will open up a plethora of opportunities and give you the chance to reach new audiences:

Oct 14, 2014 8:34:00 AM

Teleportation With Marriott Hotels

Have you ever wanted to explore the sandy beaches of Hawaii, or see London from the top of a skyscraper, without spending a penny? The reality is closer than you think.In one of the first premium virtual reality applications outside of the gaming and entertainment industry, Marriott Hotels recently launched its innovative #GetTeleportedvirtual travel experience, which enables users to feel the sand between their toes onWai'anapanapaBeach in Maui, or enjoy a panoramic view of London fromthe vertigo inducingTower 42.

This is PR at its best.

The hotel chain partnered with experiential marketing agency Relevant and Oscar-winning VFX studio Framestore to create the‘Teleporter’, which features Oculus Rift DK2 virtual reality headsets, wireless headphones and a suite of 4-D sensory elements, to augment the brand experience and amplify the feeling of immersion.

Feb 18, 2014 11:28:00 AM

Fund Online Advertising Campaigns Using Credit Card

You can now process payments and fund your online advertising campaigns by credit card!

We are excited to announce that ExactDrive ad platform users can now process payments and fund their account using credit cards. This feature has been under request for several months and we are very excited to be rolling it out live.

We will accept and process major domestic and International debit or credit cards, including Visa, MasterCard, American Express, Discover, Diners Club and JCB. Users can add and utilize several credit cards at will, processing different amounts per credit card, making it easier to manage payments for different campaigns and clients.