A major television network worked with ExactDrive to increase awareness of a syndicated TV crime procedural among age- and gender-specific cable viewers in two DMAs. The network needed the online campaign to run concurrently with TV and radio spots, following a specific schedule for four weeks with a goal of three million impressions per market.
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ExactDrive combined in-market consumer data with audience forecasting technology to identify websites with the highest composite index of targeted viewers in the desired DMAs. ExactDrive implemented the campaigns through the company's self-serve advertising platform.
Delivered impressions and CTR exceeded campaign goals in both markets. Acquisition eCPM cost was well below the established ceiling. Ultimately, the network experienced a 40% increase in impressions delivered per market, as well as click-through rates four times higher than the national average.
The Fox Network is an American commercial broadcasting television network owned by Fox Entertainment Group in operation since 1986. Fox was the highest-rated broadcast network in the 18-49 demographic from 2004 to 2009. In the 2007-08 season, Fox became the most popular network in America in household ratings.
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