Mobile advertising is here to stay and is one of the fastest growing and powerful means to digital advertising. As the calendar flipped to 2015, the trend of mobile tech celebrated its eighth birthday. While this might seem mature in today’s age of rapid technological advancement, it’s easy to forget that the humble PC was the primary consumer device for 26 years. Placed in that context, mobile seems very young, but evenin its infancy, it has already had a huge impact on the world of digital advertising.
What’s so great about mobile advertising?
Smartphones and other mobile devices have a profound advantage as an advertising medium, in that they are always within reach of their users. No other advertising platform has the power to connect with as many potential customers, as often. With this level of access, mobile advertisers must focus on creating positive experiences with their ads to avoid alienating potential customers.
In this post, we take a look at four reasons why you should embrace mobile advertising, and use it to create campaigns thatgain attention, capitalize on creativity, and drive awareness: