There are many exciting opportunities for mobile advertising on ExactDrive's advertising platform. Mobile inventory is comprised of mobile app in addition to mobile browsers (e.g. ipad, iphone, android, blackberry, etc.). Mobile in-app inventory currently consists of WP7 mobile apps. There are different creative standards for mobile devices since they are much smaller than your typical computer screen. Standard creatives sizes in mobile applications are different sizes than web browser creatives. Text creatives are also served on Mobile Application inventory. You will be able to serve only image creatives or hosted text creatives on mobile application inventory. We may support other formats in the future. If you attach creatives to a mobile application campaign in formats other than image or text, those creatives will not serve.
Guidelines for Mobile-based Image Creatives
Guidelines for Mobile-based Hosted Text Creatives
Title: 25 characters
Description: 70 characters
Display URL: 35 characters
Landing page URL: typical http:// website landing page URL.