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Jun 29, 2020 12:27:00 PM

5 Deadly Retargeting Mistakes To Avoid

Retargeting is a powerful digital marketing technique that can improve brand recall and revenue. Retargeting drives potential customers back to your website by targeting users who have previously visited your website but didn't make a purchase or take a desired action. While retargeting can be an extremely effective, high-ROI solution, if you make a mistake, it can leave you worse off than you started.

Avoid these fivecommon retargeting mistakes , and you’ll be sure to reap the rewards of a successful retargeting campaign.

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Jun 17, 2020 11:54:00 AM

Three Critical Retargeting Strategies

Depending on whom you ask, conversion rates on websites hover around the 2 - 3% mark. This leaves at least 97% of website visitors with unfinished business potential. While your maximum unrealized potential isn't likely to be 97%, it's not 0% either. Somewhere between these two extremes lies the size of the missed opportunity - and this is where retargeting comes in.

Retargeting is a tool designed to help companies reach that elusive 97% of users who don’t convert right away.These visitors abandon the sales funnel for many reasons;they mayjust be window shopping, or not have their credit card on hand; but in the highly competitive world of online advertising, it is more important than ever to maximize the value of each visitor that shows an interest in your brand.

What is retargeting?

Retargeting is an advertising strategy in which marketers attempt to 're-attract' previous website visitors by serving them with highly-targeted ad campaigns and personalized advertisements.

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May 26, 2016 9:30:00 AM

Dynamic Product Retargeting

If you haven't begun to use dynamic product advertisements in your retargeting campaigns, then you could be missing out on some serious conversions. In 2014, when Facebook increased the size of the Right-Hand column unit and introduced new dynamic capabilities into the news feed, Adroll found that companies using personalized retargeting and dynamic creatives saw an up to 115% greater click through rate.

As Facebook advertising and retargeting techniques come together to create a more cost-effective and conversion-friendly approach to modern marketing, it's no surprise that companies are searching for new and improved ways to enhance their marketing ROI and make the most of dynamic product retargeting. With that in mind, we've put together a list of what you need to know to get started with your dynamic product retargeting strategy.

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Apr 28, 2016 11:42:56 AM

How to Build a Successful Programmatic Media Buying Strategy

As a modern marketer, it's practically impossible to ignore the impact that programmatic media buying is having on the digital world. The technology involved with programmatic buying is having a profound impact on the way that consumers interact with brands, as well as the way that brands develop a greater return on their investments. Programmatic buying, which programmatic media buying automates the purchase of media, has demonstrated an unprecedented amount of efficiency in a world where customers are constantly connected to their devices.

As the rise of programmatic buying continues to show promise in the digital world, it's crucial for businesses and brands to stay on top of the latest updates, and understand the powerful potential this strategy has to offer. Following, we'll cover a few of the steps you'll need to consider in developing your own programmatic media buying strategy.

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Mar 3, 2016 11:09:48 AM

Why Dynamic Ads are Here to Stay

If you work in the World of online advertising, it can seem as though there's a new buzz word appearing almost every single day. Lately, there has been a great deal of interest in the media around the idea of programmatic advertising and dynamic ads. From a marketing perspective, dynamic ads could be the next step in how to find a customer during their ideal decision making circumstances - which makes it a powerful weapon for savvy companies.

The alternative to dynamic advertising, typically referred to as native advertising, is similar to simply throwing ads into the wind and hoping they'll hit someone that might be convinced to buy your product and service. In order for you to get any results, that handful of advertisements you throw out will need to come into contact with a large number of different people. Alternatively, new digital tactics like dynamic ads are much smarter, as they are triggered by a specific action, buying decision, or demographic. This ensures that you spend as little of your ad budget as possible, while still hitting the mark for brand awareness.

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Jan 29, 2016 12:23:00 PM

4 Ways To Bring Facebook Advertising Into Your Media Buying Strategy

If you're part of a team that's responsible for promoting an online store, or you deal personally with a company's media buying strategy, then you'll know how difficult it can be to establish success online. Whatever you use as a marketing channel, it's never completely enough, as you always need to keep finding highly relevant sources of traffic, more conversions to meet with sales tactics, and new ways to increase repeated sales from previous customers.

Fortunately, adding Facebook advertising into your media buying strategy could be the solution that you've been searching for. Featuring over 1.39 billion active users every month, and the highest number of ecommerce orders generated through social media, advertising on Facebook offers a brand new range of opportunities when it comes to reaching out to a highly intimate and engaged audience.

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Jan 7, 2016 8:30:00 AM

4 Finishing Touches for Your Dynamic Ads

On the surface, Dynamic Search Ads simply look like any other Google AdWords content, except for the fact that the headline typically echoes the exact search phrase the user typed in to begin with. However, unlike typical Google AdWords content, Dynamic Search Ads are presented based on the content of your website, meaning that you won't have to maintain awkward lists of keywords.

Dynamic search ads work by using the web crawling technology of google to carefully target relevant queries according to the content on your website. Incrementally, traffic that you receive through dynamic search ads can be used to help fill the gaps in your keyword campaigns - ensuring a greater return on investment.

If you have been considering the value of using dynamic search ads for some time now, you may be wondering how to make the most out of your investment. Below we will cover a brief introduction of who should be using dynamic search advertising to begin with, and how these people can maximize the results of their campaigns.

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Sep 29, 2015 9:00:00 AM

5 Ways to Avoid Banner Ad Fatigue

Although some people believe that banner ads are losing their relevancy - the statistics suggest otherwise, with approximately 64% of marketers increasing the amount of money they spent on display advertising in 2013. This year, display advertising is forecast to grow by a further 21% - but how do you make sure that your display creative is as effective as it should be?

Advertisement fatigue and banner blindness are two common, and highly detrimental problems in the world of display advertising. Where banner blindness describes a users' tendency to ignore ads because they have grown used to the same old format, ad fatigue refers to the decline in click through rate and conversion after banners have been left to run for a certain amount of time. The truth is that no matter how exciting your creative may be when you first design it - after a while it will lose its novelty, and users will start to lose interest

So what can you do to make sure that your advertisements stay engaging for as long as possible? The following 5 tips should help you to kick start your advertising campaign, and avoid the strain of banner ad fatigue.

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Aug 4, 2015 9:07:58 AM

6 Ways To Use Dynamic Ads To Delight Your Clients

Knowing how to creatively market your brand, company, or product is an essential part of establishing success online today. As more businesses than ever before continue to migrate onto the Internet for a chance to get their hands on brand new clients, customers, and audiences, it's down to you to make sure that you're adapting to the latest methods of ensuring that your company stands out from the crowd.

The word "dynamic" shows up pretty frequently online today, from dynamic search engine advertisements, to dynamic retargeting and dynamic creative. The concept that we will be focusing on here is Dynamic creative - an advertising method that allows creatives to change automatically according to information about the user. In simple terms, dynamic advertisements use this creative form to adapt based on the wants and needs of the particular person viewing them. The information used could be related to the customer's location, behavior, or context, but the aim remains the same - to offer a personalized experience.

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Jun 16, 2015 9:33:00 AM

Display Banner Ads Vs. Text Ads: A Healthy Competition

If you own or run a business, then it’s only right that you should use online advertising. While referrals, organic search traffic and growing popularity with your brand will bring in customers, it’s never wise to rely solely on them. For some businesses, they boast about their lack of advertising spend like it’s a badge of honor. Put simply, ‘natural’ revenue can’t be depended on.

Online advertising can yield a huge ROI, but there are a number of things to be aware of before creating your first campaign. Initially, since there are loads of places to buy ads, it’s important to identify the strengths and weaknesses of each platform. And that’s in relation to your target customers, not someone else’s.

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