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Apr 29, 2015 8:42:00 AM

5 Tips For Designing Better Banner Ads

Banner ads are almost as old as the Internet itself. And they’re still alive and kicking. The trouble is, there are a number of issues with banner ads. If you get them wrong, at best you’re wasting your time; at worst, you’re butchering your brand.

Many online advertising experts dislike banner ads. Lots of customers even hate them. But here’s the thing: they can work extremely well. Online display advertising is an integral part of any multichannel campaign. Thanks to data and advanced analyzing techniques, businesses can verify that millions of ad impressions help drive traffic, conjure up leads and even convert.

It’s almost like it’s fashionable to slam banner ads. Opinion pieces about the sheer ineffectiveness of banner ads are commonplace, but consumer behavior often tells a different story. The truth is probably somewhere in the middle. Banner ads are like any other form of advertising. They can be compelling, efficient and profitable, or intrusive, ugly and repetitive, all depending on how you design them.

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Apr 8, 2015 9:27:00 AM

How To Use Dynamic Ads

Display ads need to captivate consumers with compelling creative and dynamic messaging. But creating a fresh and engaging ad takes precious time and effort. Until recently, high quality ad creation waschallenging for marketers, (particularly in small businesses) but all that has changed with the advent of dynamic ads.

Dynamic ads in a nutshell

Dynamic ads are unique in that they adapt themselves to the person seeing them. Each ad is personalized based on criteria such as the viewer’s product interests, location, or demographic, and then served in real-time, with a relevant product, offer, or message.

The idea is that by being personalized to the viewer, dynamic ads will attract more engagement than standard, generic ads. Not only that, but by sending each person directly to the web page that’s most relevant to them, dynamic ads reduce clicks in the conversion path, which can ultimately boost conversion rates. However, it is also important to not overly personalize your dynamic ads to the point where the viewer is creeped out.

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Mar 26, 2015 9:00:00 AM

Partner Spotlight: Canned Banners Is Automating Display Ad Design

At ExactDrive, we recently reached a milestone - with 1,000 worldwide user signups for our user-friendly,online self-serve advertising platform.

We are extremely proud of our ad platform, which has been designed to make online advertising quicker, simpler and more intuitive than our competitors’ solutions, by combining strategic expertise and innovative insight, with proprietary Internet advertising tools and technologies.

In order to celebrate how far we have come, we will be putting the spotlight on some of our media and data partners over the coming months, and explaining how our collaboration with them is helping to transform the World of self-serve advertising.

In this blog post we will be focusing onour partnershipwithdisplay ad design platform, Canned Banners.

What does Canned Banners do?

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Mar 11, 2015 8:00:00 AM

4 Essential Tips To Get You Started With Mobile Advertising

Good news marketers! According to a recent survey, consumers are more than just tolerant of mobile ads; they’re actually receptive to them. At the rate mobile device usage has rapidly increased worldwide, it’s clear that mobile is more than just a device – it’s a lifestyle. And with some 60% of small businesses claiming that mobile solutions are essential to their work, mobile is a strategy that you don’t want to ignore.

With mobile advertising, you can get closer to your customers than ever before, with ads that are personalized, local and timely.

If you’re ready to reap the benefits of mobile advertising, here are 4 essential tips to help you on your way:

1.    Keep It Simple 

Because mobile phones have small screens, it’s important to keep your messages as clear and concise as possible. Eliminate anything that makes buying more difficult, such as flashy graphics, drop-down menus or hard-to-find contact details - mobile customers don’t want to have to pinch and zoom. Instead, give them the information they need most — your location, hours of operation and current deals. Providing a “call now” button can also help drive traffic to your site.

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Mar 10, 2015 8:00:00 AM

Why We Love Retargeting (and you should, too!)

If you could keep your brand in front of prospects long after they’ve visited your website, wouldn’t you jump at the chance? Oh course you would. Ad retargeting gives you that opportunity—anywhere your prospects travel online, and it has proven to be an effective way to entice digital window shoppers back toa website.

So what is retargeting?

To put it simply, ad retargeting serves display advertisements to Web users after they have left an advertiser’s website. For instance, you’re on bestbuy.com looking at laptops. You leave the site and visit another website and are shown a display ad for bestbuy.com. That is retargeting in action.

The idea is that a user who initially visits your website is a warm lead, and is likely to make a purchase. An effective retargeted ad will hopefully get that user back, and convince him or her to make a purchase.

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Mar 3, 2015 8:00:00 AM

Signs You Should Invest In Dynamic Ads

The era of the “one size fits all” ad creative is over. In case you somehow missed it, there has been a major shift from the old model of display advertising, which depended on advertisers distributing generic content everywhere in the hope of reaching their target audience, to highly personalized content within dynamic ads delivered directly to pre-targeted consumers on whatever device they happen to be using. Learn more about implementing dynamic ads in our brochure.

What has fueled the shift?

Advancements in technology and data capture have fueled the shift - providing online advertisers with access to detailed information on target audiences such as their location, interests, environment and even their preferred ways of communicating with brands. Marketers are now able to turn data into actionable information in real-time, for example, by segmenting audiences and brands while simultaneously considering weather, location, date and time, device, and more.

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Feb 18, 2015 8:00:00 AM

3 Key Tips About Behavioral Advertising

Have you ever wondered how banner ads seem to know what you are thinking? That you were coveting that new pair of Jimmy Choo’s, or that vacation in the Bahamas? Or, have you been curious about how that dynamic banner ad knew to tell you about the new coffee shop that has opened at the end of your street?

Every time you surf the Internet, advanced data mining operations are cataloging your interests, so that businesses can serve you personalized advertisements. The practice is known as “Interest Based” or “Behavioral Advertising (or behavioral targeting,” and it enables advertisers to speak directly to their target audience with timely and relevant messages.

What is behavioral advertising?

As opposed to direct marketing, where advertisers send the same message to everyone,behavioral advertising takes online information and uses it to tailor the message to the user.

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Jan 28, 2015 7:30:00 AM

Psychological Tricks To Boost Your Retargeting Campaigns

People desert websites for various reasons. If you’re lucky, they’ll come back to finish what they started; if you’re unlucky, they will forget all about it. ‘Abandoners can be hot prospects, andcompanies often invest a lot of time and moneyon retargeting (paid media) and remarketing (sending a series of abandonment recovery emails), to persuade consumers to re-visit their purchases.

Here are some techniques from the world of psychology that you canincorporate into your remarketing or retargeting campaigns, to stimulate the buy’ button in your visitors’ brains.

1. Foot in the Door Technique

Sometimes visitors abandon because they are not ready to buy yet, i.e. some shoppers like to add items to their carts over several visits before they check out.Although these visitors may convert later, you can reinforce their decision to buy from you by using the Foot in the Door technique.The principle behind the technique is this: Make a small request of your customer (a micro conversion) first, such as asking them to join a mailing list, orcreate a wish-list for future purchases. If they agree to your first request, they will be more likely to respond to your next and bigger request.

Psychologists theorize that the technique works due to the human’s tendency to feel indebted to someone after they’ve had some level of interaction with that person.

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Jan 27, 2015 9:45:00 AM

What’s The Difference Between Search Retargeting & Site Retargeting?

As an online advertising you have probably heard the terms “search retargeting” and “site retargeting” talked about quite often. But if this is your first foray into digital marketing, you may think these terms are interchangeable – but they are not. Here’s why.

Search Retargeting

Most people still think of search retargeting as site retargeting; the practice of targeting users who have already visited your site in the hope of getting them to come back and make a purchase. But search retargeting is entirely different.

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Dec 22, 2014 8:29:00 AM

Personalization and Display Advertising: How Personal Is Too Personal?

In an overcrowded and competitive marketplace, companies will do anything to make their brand and products stand out from the crowd. One of the many benefits of online advertising is the ability to tailor adverts based on first and third party data.But is tailoring effective and how far should you take it?

Let’s take the gaming industry as an example. Consider some of the detail you could potentially get from placing a retargeting pixel on your website:

  • The user’s account name
  • The sport they last bet on
  • How much they bet
  • If they won or lost
  • How long since their last bet

Knowing all this personal information and using dynamic ads, you could create a very personalized message, such as: Hi Jim, congrats on the $1,000 win yesterday. Fancy a bet on the game tonight? Bet now!

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