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Mar 3, 2015 8:00:00 AM

Signs You Should Invest In Dynamic Ads

The era of the “one size fits all” ad creative is over. In case you somehow missed it, there has been a major shift from the old model of display advertising, which depended on advertisers distributing generic content everywhere in the hope of reaching their target audience, to highly personalized content within dynamic ads delivered directly to pre-targeted consumers on whatever device they happen to be using. Learn more about implementing dynamic ads in our brochure.

What has fueled the shift?

Advancements in technology and data capture have fueled the shift - providing online advertisers with access to detailed information on target audiences such as their location, interests, environment and even their preferred ways of communicating with brands. Marketers are now able to turn data into actionable information in real-time, for example, by segmenting audiences and brands while simultaneously considering weather, location, date and time, device, and more.

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May 9, 2014 8:34:00 PM

Get Out The Vote With Retargeting And Dynamic Ads

Difference-making online advertising campaigns require innovative strategy, leading technology, careful planning and insightful analysis. ExactDrive’s Advertising Platform and strategic consultant team provides all four, making it easier for you to generate the results you want most. Retargeting coupled with dynamic ads is a very powerful combination. With that in mind we wanted to share with our readers a sample digital media plan that we recently created for a politically focused client.

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Apr 28, 2014 8:32:00 PM

2 Search Retargeting Mistakes To Avoid

Search retargeting is the first cousin of website retargeting and they often get along wonderfully when working and coupled together as a two-punch online advertising strategy. Different than website retargeting, which focuses on displaying advertisements only to people that have previously visited a specific website, search retargeting focuses on displaying ads to people that have previously searched for specific keywords or keyword phrases.

Simply put, search retargeting is a highly effective way to target people who have proven to be interested in certain topics, services and/or products based on their search history.

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Jul 25, 2013 3:03:00 PM

Programmatic Media Buying Makes People More Important Than Ever


Exact Drive's Tim Nichols sits down with Myles Younger to discuss how programmatic media buying makes people more important than ever.

Myles Younger is head of marketing and business development at Canned Banners, a platform for dynamic display ad creative.

Tim Nichols: You've been focused on ad creative for a long time now. What's got you thinking about media buying?

Myles Younger: In building out Canned Banners' dynamic display ad business, obviously we're going to be judged almost exclusively on the performance outcomes of the campaigns that we run. And top performance comes from a symbiosis between ad creative and media buying (among other ingredients). So in order to develop a successful platform, I can't focus solely on ad creative any more; Canned Banners is basically joined at the hip with whichever media buyer or DSP is running our creative. It's been an awesome learning experience.

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Jul 6, 2012 10:40:00 AM

Canned Banners’ Myles Younger on Where Display Ad Creative is Headed Next – The Makegood

Myles is head of marketing and business development at Canned Banners, a platform that automates and streamlines display ad design. I caught up with Myles on the state of display ad creative.

Tim Nichols (Exact Drive): Everyone keeps predicting the death of the banner ad, yet Canned Banners has staked its business model on making it easy to create banner ads. Why do you think there’s still opportunity there?

MY: That’s a multi-part answer. First: many display ad detractors are basing their arguments on very outdated assumptions. In 2012, they’re griping about poorly targeted, poorly conceived 90s-era banner ads. It’s like complaining about low gas mileage when all you’ve ever driven is a 1960s Cadillac. True, lots of display advertising is still stuck in the Dark Ages, but that doesn’t reflect poorly on display advertising as a channel, it reflects poorly on marketers, agencies, and ad salespeople.

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Mar 26, 2012 11:09:00 AM

Exact Drive and Canned Banners Introduce One-Stop Solution for Dynamic Display Advertising – PRWeb

San Francisco, CA (PRWEB) March 26, 2012 - Digital media agency Exact Drive and display ad design platform Canned Banners are announcing a partnership to offer marketers a one-stop solution for launching and managing dynamic display ad campaigns. The service increases the performance and precision of display advertising campaigns by personalizing ad creative in real time for each viewer.

Available as a single, unified offering, the service includes: media strategy and planning, dynamic ad setup, campaign management and reporting, and ongoing performance optimization. Advertisers may learn more at http://www.exactdrive.com/dynamic-ads.

Dynamic ad campaigns identify opportunities where advanced targeting methods can be blended in real time with advertisers’ own product and offer data. In a fraction of a second, this data is used to generate custom-tailored display ads that match viewers’ individual interests. For example, a real estate advertiser might target homebuyers in a given geographic area with nearby listings, or a travel campaign might feature last-minute Hawaiian vacation deals adjacent to contextually relevant travel content.

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Mar 7, 2012 11:12:00 AM

Build Engaging Dynamic Ads Using Available Customer Data – ClickZ

Online advertising could use some simplification. Anybody that has spent more than two months working in the online advertising space will tell you that it is a fast-paced, complex, confusing, always changing, and exhausting industry that has few, if any, dedicated rules, set procedures, or processes that everybody agrees with and follows. Even companies offering the same services use different names to refer to the same thing: online advertising, Internet marketing, display advertising, and so on. Luckily, some companies are dedicating themselves to making certain tasks a little simpler. San Francisco-based start up Canned Banners is an example of such a company, not to mention their expertise in dynamic ads.

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