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keep_calm_kick_butt_with_online_advertisingCompetition for ad space is fierce. It’s a growing trend that’s hardly surprising given the advances of technology and how the world now likes to consume content. Whether you use Google AdWords, Dynamic Ads or Facebook Ads, content marketing or some sort of mixture, the essence of online advertising is simple: you must make sure that your ads get seen, they need to be effective and you should aim to avoid wasting valuable ad spend.

So how can you make sure that your campaign achieves what you want it to?

Check out our 4 tips.

1. Have laser-targeted ads.

As the saying goes, you can’t please all the people all of the time. An advertising campaign should be geared towards your audience.

That might sound like an obvious thing to say, but the vast majority of ad campaigns aren’t niche enough (and that includes those of some corporate giants). Generic ads that aren’t benefit-driven and value-led are all too common, so ask yourself what sort of customers would be interested in what you’re selling, then communicate to them on a personal level.


If you try to appeal to everyone, that could be disastrous for you, especially if you are a small business who can’t afford to make many mistakes.

2. Don’t be afraid to speculate to accumulate.

While avoiding wasted ad spend is clearly important, advertising isn’t typically the place to cut corners. Trying to save the odd buck will typically affect sales and, subsequently, your ROI and revenue. Successful advertising campaigns may cost money, but for successful ads, the end justifies the means. Why not take a look at some of the tools out there at your disposal? Using them might be spending more, but it could mean the difference between success and failure.

3. Definitely diversify.

Many businesses stumble upon an advertising strategy that works for them and then stick with it forever. Or until it stops working. Don’t put all your eggs in one basket. Just because one place, price and rate of return gets great results, it probably won’t always be that way.

Spread your advertising spend around and experiment by trying different strategies, varying your budget and testing different online advertising methodologies.

4. Test your ads in advance.

Gaining a great ROI from an ad campaign doesn’t usually happen by chance. If you can, spend the time and money required to test your online ads. Use real people, so think focus groups, questionnaires and surveys. Check whether they understand what message you’re trying to convey. This kind of insight could save you lots of money and hard work further down the line.

Topics: Online Advertising, Advertising Optimization, Advertising Strategy, ROI

Kelsey Gusho

Written by Kelsey Gusho

Food enthusiast. Friend of animals everywhere. Zombie ninja. Coffee guru. Green Bay Packers Fan. Account manager at http://www.exactdrive.com

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Founded in 2011, ExactDrive is a data-driven digital media buying and planning agency. We’re always on the lookout for motivated ad agencies and businesses with a growth and improvement mindset. The more successful you are, the better your business will grow and ExactDrive is here to help.
ExactDrive works best when paired up with an ad agency or business that is looking to optimize and enhance its service offering and campaign performance. It's important to us not just how much you spend, but where your money goes - we love diversifying our efforts across various digital media channels to maximize return on ad spend.
Whether you want to raise awareness, incite action or open new channels, ExactDrive works behind the scene to deliver results so you can focus on operational imperatives. As a result, we become extensions to your daily ad operations and can be trusted with any digital media need because deep knowledge is always at hand.
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