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Digital media buying is rapidly shaping the digital marketing industry. It's no longer about just digital ads on websites, but digital ads everywhere across various channels and mediums. To position your business or your digital ad agency ahead of the competition, it’s important to understand what digital media buying is all about.

What does a digital media buyer do?

Think of digital media buying as having two faces: one face that manages digital advertising campaigns across various channels (such as paid search, social networks, etc.) and another face that manages the performance of those campaigns by measuring their success based on campaign KPIs (key performance indicators). ExactDrive specializes in both aspects. We manage digital ad campaigns for our clients through various platforms, but also ensure digital ad campaigns are performing well by measuring performance KPIs.

As digital media buying continues to evolve in the digital marketing industry, so do digital ad platforms. There are currently hundreds of digital advertising platforms out there - most specializing in certain types of digital ads across different mediums.

Sample digital ad channels:

Now how do you manage all of these digital ad channels and digital ads? It's where digital media buying comes into play. You'll need a digital ad agency that specializes in digital media buying and planning services, such as ExactDrive who has the necessary tools and expertise to buy digital ads across various digital platforms - but also measure their success on each one of them and offer real-time, integrated reporting.

integrating advertising reporting

ExactDrive offers managed service solutions for digital advertising campaigns on different platforms with an omnichannel approach, which ensures your digital ad campaigns are reaching the right audience at the right time so they can achieve maximum ROI (return on investment). We have more than 10 years of experience in both aspects of digital media buying and planning - digital ad campaign management as well as digital ad performance, we know we can help your digital ad agency or business achieve maximum digital marketing results.

multi-screen video advertising

If you're looking for a digital agency to manage digital advertising campaigns across various digital platforms and measure their success based on KPIs (key performance indicators), then reach out and get ahold of us. Or if you're the owner of an ad agency or business that's looking to enhance its services, reach out to us so we can take your digital advertising efforts up a notch. This is what managed service solutions are all about: expertise with measurable success.

Common examples of KPIs for marketing include:

  • The number of new customers acquired.
  • Customer lifetime value.
  • Cost per customer/acquisition.
  • Return on Investment for ad-spend
  • Customer attrition rates.
  • Social media/brand awareness rates.

Keywords: Digital Media Buying, Digital Ad Services, Digital Media Planning Services, Social Media Services, Native Advertising Services, Mobile Advertising, Video Advertising, Content Marketing, KPIs (key performance indicators).

About ExactDrive Inc:

ExactDrive is a digital media buying and planning agency specializing in digital ad campaigns across numerous digital platforms. We offer digital ad services such as digital media buying and planning for our clients to help them achieve maximum digital marketing success. For more information about digital advertising or to learn more about how we can enhance your digital advertising efforts, contact us today!

Topics: Digital Media, Digital Marketing, Digital Media Planning, Digital Media Buyer, digital media buying

Tim Nichols

Written by Tim Nichols

Tim Nichols is a founding partner at ExactDrive, a digital media buying agency with white label, reseller and managed service options available. ExactDrive plans, manages, and optimizes online advertising campaigns with the objective of delivering measurable value and empowering clients to find precisely targeted audiences. ExactDrive has offices in Minneapolis, MN, Milwaukee, WI and SouthWest Florida.

Tim Nichols is also a contributing author on Forbes.com.

Gain Control.

Founded in 2011, ExactDrive is a data-driven digital media buying and planning agency. We’re always on the lookout for motivated ad agencies and businesses with a growth and improvement mindset. The more successful you are, the better your business will grow and ExactDrive is here to help.
ExactDrive works best when paired up with an ad agency or business that is looking to optimize and enhance its service offering and campaign performance. It's important to us not just how much you spend, but where your money goes - we love diversifying our efforts across various digital media channels to maximize return on ad spend.
Whether you want to raise awareness, incite action or open new channels, ExactDrive works behind the scene to deliver results so you can focus on operational imperatives. As a result, we become extensions to your daily ad operations and can be trusted with any digital media need because deep knowledge is always at hand.
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