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What is Connected TV and Over-the-Top?

ExactDrive has access to buy premium Connected TV (CTV) and Over-the-Top (OTT) inventory across some of the top streaming services - including Sling TV, AT&T TV, Discovery+, Hulu, Philo, fuboTV, Tubi, Pluto TV, and more. This is a great way to reach your target audience in a full-screen, high quality environment across connected devices such as Roku, Google Chromecast, Amazon FireTV, AppleTV, AndroidTV, XBOX, PlayStation, and SamsungTV.

Connected TV (CTV): Any type of TV screen that can stream digital video, whether through a built-in Smart TV platform, dedicated streaming device, or game console.

Over-the-Top (OTT): TV content accessed through the internet, without going through a cable or satellite set-top box. This is not exclusive to TV, but also includes TV content delivered to desktop web, mobile web, and mobile app formats. Watching Netflix or Hulu on a laptop browser is considered OTT.


Why Connected TV?

  • Enhanced Ad Quality: Connected TV allows brands to create highly personalized and highly targeted ads with exceptional visual quality and stereo sound. Few other environments allow for the same full-screen interactions with your customers.
  • High Completion Rates: We've all grown up watching channels full of ads, so we're comfortable simply letting marketing messages run their course. The majority of our campaigns finish with +95% completion rates.
  • Premium Inventory: Access television-quality full episode content.

Video Recommendations

  • Video Resolution: Minimum resolution of 1280x720
  • Bitrate: 2500kbps preferred
  • File Type: MP4 or MOV
  • File Size: Less than 100mb
  • Video Length: 15 or 30 seconds

Gain Control.

Founded in 2011, ExactDrive is a data-driven digital media buying and planning agency. We’re always on the lookout for motivated ad agencies and businesses with a growth and improvement mindset. The more successful you are, the better your business will grow and ExactDrive is here to help.

ExactDrive works best when paired up with an ad agency or business that is looking to optimize and enhance its service offering and campaign performance. It's important to us not just how much you spend, but where your money goes - we love diversifying our efforts across various digital media channels to maximize return on ad spend.

Whether you want to raise awareness, incite action or open new channels, ExactDrive works behind the scene to deliver results so you can focus on operational imperatives. As a result, we become extensions to your daily ad operations and can be trusted with any digital media need because deep knowledge is always at hand.

To get experts on your side and gain control fill out the form.