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What is Connected TV and Over-the-Top?

Connected TV (CTV): Any type of TV screen that can stream digital video, whether through a built-in Smart TV platform, dedicated streaming device, or game console.

Over-the-Top (OTT): TV content accessed through the internet, without going through a cable or satellite set-top box. This is not exclusive to TV, but also includes TV content delivered to desktop web, mobile web, and mobile app formats. Watching Netflix or Hulu on a laptop browser is considered OTT.

 
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Why Connected TV?

  • Enhanced Ad Quality: Connected TV allows brands to create highly personalized and highly targeted ads with exceptional visual quality and stereo sound. Few other environments allow for the same full-screen interactions with your customers.
  • High Completion Rates: We've all grown up watching channels full of ads, so we're comfortable simply letting marketing messages run their course. The majority of our campaigns finish with +95% completion rates.
  • Premium Inventory: Access television-quality full episode content. Target PMP deals focusing on specific channels.

Video Recommendations

  • Video Resolution: Minimum resolution of 1280x720
  • Audio Bitrate: Preferably above 2000 kpbs
  • File Type: MP4 or MOV
  • File Size: Less than 100mb
  • Video Length: 15 or 30 seconds

Gain Control.

Founded in 2008, ExactDrive designed and developed its real-time media buying ad platform to enable digital media buyers to evaluate, bid on and purchase ad inventory on an impression-by-impression basis. With real-time bidding, media buyers can drive meaningful one-to-one connections to consumers with greater scale, brand safety, results and efficiency.

Whether you want to raise awareness, incite action or open new channels, ExactDrive's managed services team works behind the scene to deliver results so you can focus on operational imperativesOur digital media buying and planning platform provides a turn-key solution to plan, traffic, manage, and analyze your online ad campaigns.

To get experts on your side and gain control fill out the form.