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Nov 23, 2021 12:34:00 PM

4 Key Tips About Mobile Advertising

Whether you’re involved with ecommerce or own a brick-and-mortar store, mobile advertising should be considered as part of your strategy. If not, your competition is going to have a significant upper hand. Take into consideration the growth of mobile advertising. According to a study by eMarketer regarding digital ad dollars that are spent on mobile devices will continue to surge into the foreseeable future.

People now spend much more time on apps than on the mobile weband advertisers are always on the lookout for ways to optimize their mobile advertising and quantify ROI.

Here are 4 key tips to help you get the most out of your mobile advertising spend and mobile advertising campaigns:

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Nov 15, 2021 12:26:29 PM

How To Sell Video Advertising To A Skeptic

If you were researching a new product, would you be more likely to read a text heavy brochure, or watch an engaging, 90-secondvideo about itIf you said ‘video’, you would be in the majority. According to the results of a recent study by media software companyLevels Beyond, 59% of consumers wouldrather watch a brand video on a brand's site. Not only that; but 61%of consumers watch branded videos when they're shared by a friend.

These statistics, along with the news that US online video ad spend is projected to continue to climb intensely this year, show that video advertising is a strategy that marketers can’t afford to ignore. However, there are some skeptics out theresome marketers hesitate in online advertising becausethey claim it lacks effective measurement tools. But as technology evolves,this is changing.

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Oct 4, 2021 12:46:00 PM

Building Customer Loyalty Through E-commerce

In today’s ultra-competitive e-commerce market, it’s harder than ever to earn and maintain customer loyalty. There isan ever-growing number of businesses competing in the same market space for the same customers’ dollars, and an abundance of choice for the discerning consumer. This means that businesses need to work that much harder to retain customers.

Studies from the U.S. Small Business Administration and U.S. Chamber of Commerce have found that acquiring new customers can cost five to seven times more than simply retaining existing customers, so it is within the interest of businesses to pay as much attention to customer retention as acquisition. In order to do this, it is imperative to have a good retention strategy in place.

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Oct 3, 2021 12:48:00 PM

Using Live Chat As A Marketing Tool

As people continue to move towards the online environment for communication, entertainment and shopping, it is more important than ever for your brand to stand out from your competitors. Advancements in technology mean that there are opportunities that you can use to better your business’ position in the market.

One of the more recent developments is that of live chat.Also known as “web chat”, it involves the use of real-time, text-based communication via the Internet. It is a viable alternative to long-established practices such as telephone and email support, which can be costly for companies and incur long waiting times for customers.

While live chat is most commonly thought ofas a customer support platform, it has some untapped potential that could make it an effective marketing tool, due to the interactivity it provides and its ease of use. Why?

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Oct 1, 2021 12:29:00 PM

Digital Success With Meme Marketing

It doesn't matter if you're an avid tweeter, a Tumblraddict,or a Facebook junkie; there's one thing you can't avoid on the Web: memes. Memes are everywhere and just about anything or anyone can become one. Grumpy Cat, Alex from Target, Overly Attached Girlfriend, Success Kid — all of them started out as normal, everyday people (or animals), but were somehow catapulted into the online spotlight, overnight.

The actual term “meme” comes from the 1976 book The Selfish Gene by Richard Dawkins, who defined it as a unit of cultural information passed between people, but today, memes are most commonly known as those funny pictures with puns and jokes overlaid on top in bold, white lettering.

What is a meme?

A meme is quite simply a concept, behavior, or idea that spreads virally, usually via the Internet. Memes most commonly appear as pictures or videos, but they can also take the form of a link, hashtag, a simple word, phrase, or even an entire website. Memes can also take the form of viral videos, with one of the most famous examples being the "Harlem Shake" memes that took over the Internet in early 2013. (The original video has now received more than 75,000,000 views)

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Sep 22, 2021 12:53:00 PM

Benefits of Out-Stream Video Ads

If you have any experience within the digital marketing sphere today, then the chances are you know just how valuable video advertisements can be. Unlike streams of long and unyielding text, video advertisements allow businesses to engage their audience using a new range of senses to entertain and inform.

According to eMarketer, US digital video ad spending is expected to reach around $7.77 billion this year alone. This accounts for an increase in spending of 33.8% year over year, representing 13.3% of the total digital ad dollars we use on an annual basis. As more money flows into the video advertising format, it only makes sense that advertisers and agencies would start considering how they're going to deliver premium-standard content to their audience.

Out-stream impressions are types of video advertisement that don't come attached to any other content. In other words, they're not like those YouTube ads that show up before you can view a video - they stand alone within standard ad placements - such as on websites or in the midst of articles. These unique types of video advertisements offer very specific benefits to advertisers - by allowing them to grab the attention of their audiences, without interrupting their viewing experience.

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Sep 14, 2021 12:59:00 PM

How To Avoid Wasting Budget With Online Advertising

There is an ongoing problem with online advertising – that of fraudulent traffic. According to research, over a third of traffic generated from online ads is fraudulent. Bot traffic cheats advertisers because marketers usually pay for ads whenever they are loaded in response to users hitting a web page (regardless of whether the users in question are real).

That’s clearly no good. If you’re going to the trouble of creating content, placing ads, and monitoring your campaigns, you want to know that your paid traffic is actually authentic.

Some businesses are reluctantly resorting to cutting back on advertising spend; others are using sophisticated methods to analyze their audiences. Ultimately, it’s up to you which direction you take your advertising strategy, but there are a number of ways in which you can cut back on spend wastage.

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Sep 6, 2021 1:04:00 PM

What Is Real-Time Bidding?

In case you hadn’t noticed, the real-time bidding revolution in online display advertising is well and truly here.

Over the past couple of years, digital marketing has been all about programmatic ad buying, and the industry continues to grow on all fronts; display, mobile, social and video. And within programmatic, real-time bidding (RTB) plays a very important roleIn fact, one could even say that RTB has completely changed the face of online advertising, but there’s still a lot of confusion around what it actually is. So here’s a primer, in plain English:

Real-time bidding is a dynamic way to purchase individual online impressions. Itenables advertisers to buy media in real-time rather than from pre-procured inventory. Using RTB, advertisers can deliver better targeting, richer audience insights and fully integrated marketing campaigns. For additional information please check out ExactDrve's real-time media buying brochure.

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Aug 4, 2021 11:15:00 AM

3 Ways To Annoy People With Your Retargeted Ads

Retargeting has been proven time and time again to be one of the most effective ways to reach an audience. By reminding website visitors of their past interest in a product, service, or brand, advertisers are able to reach out and bring them back through the networks and sites they have interacted with.

Simple and cost-effective, there’s every reason to use retargeting as part of your advertising campaign. But, as with every other strategy, too much of a good thing can be a bad thing.

Read on for 3 of the worst ways to annoy people with your retargeted ads.

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Jul 28, 2021 8:30:00 AM

Psychological Tricks To Boost Your Retargeting Campaigns

People desert websites for various reasons. If you’re lucky, they’ll come back to finish what they started; if you’re unlucky, they will forget all about it. ‘Abandoners can be hot prospects, andcompanies often invest a lot of time and moneyon retargeting (paid media) and remarketing (sending a series of abandonment recovery emails), to persuade consumers to re-visit their purchases.

Here are some techniques from the world of psychology that you canincorporate into your remarketing or retargeting campaigns, to stimulate the buy’ button in your visitors’ brains.

1. Foot in the Door Technique

Sometimes visitors abandon because they are not ready to buy yet, i.e. some shoppers like to add items to their carts over several visits before they check out.Although these visitors may convert later, you can reinforce their decision to buy from you by using the Foot in the Door technique.The principle behind the technique is this: Make a small request of your customer (a micro-conversion) first, such as asking them to join a mailing list orcreate a wish list for future purchases. If they agree to your first request, they will be more likely to respond to your next and bigger request.

Psychologists theorize that the technique works due to the human’s tendency to feel indebted to someone after they’ve had some level of interaction with that person.

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