Digital Media News

The world of online video advertising seems to be in a constant state of expansion. For people who still feel unsure or uncertain about the kind of video content that they need to create a positive impression with their audience, it's worth noting that there are several different video advertising solutions available out there - from in-page video advertisements that appear during a blog-post, to linear video ads and more.

Following, we'll cover some of the most common types of video advertising you have to choose from, so that you can make a more informed decision the next time you upgrade your marketing efforts.

For many digital marketers, the Autumn/Winter season represents a time to start thinking about something crucial to their advertising efforts: media planning. You'll need to ask your team some essential questions about how you're going to reach out to your target audience, but the chances are that at least some of your budget spend will be directed towards online video advertising.

According to studies, over fifty percent of the marketing professionals in the mix today are planning to increase the amount of money they spend on mobile and desktop video in the coming year.

Part of what's driving this turn to online video advertising is a generation of consumers who want instant information, entertainment, and engagement. Thanks to a browsing strategy that is based largely on mobile viewing, people can watch videos, catch up with podcasts, and learn more about a company regardless of where they are - so long as they have an internet connection.

For the modern audience with a waning attention span, video-based content is often considered to be more entertaining, easier to grasp, and engaging enough to hold our interest for more than a couple of seconds. In other words, it's no wonder that more businesses have begun to leverage video content and video advertising on channels such as YouTube, Instagram, and Vine.

According to statistics, around 74% of the traffic that the internet receives will come from video content, so if you haven't started watching the trends already, now is the perfect time to brush up on your video marketing knowledge. Following, we'll cover just some of the most important video advertising trends to keep in mind as you enter the visual marketing world this year.

Online advertising is perhaps one of the most important forms of marketing available today. If you aren't making yourself heard online, then the chances are you're missing out on the majority of the traffic, and profits you could otherwise be benefiting from.

The term "online advertising" is incredibly broad, and refers to everything from banner ads, to YouTube video ads, dynamic retargeting, and keyword search. Following, we're going to address some of the most popular forms of online advertising around in 2016, and how you can use them to drive traffic towards your website.

Over the course of 2015, a number of important trends have emerged in the world of online advertising and digital development. From understanding ad viewability, banner fatigue, and dynamic ads, to making use of new concepts like mobile advertising, video, and social media, every brand is constantly on the search for new ways of making their particular product or service more appealing to the masses.

In the world of marketing, online advertising is always going to be an essential way to improve your brand presence, get your voice heard, and enhance conversions, but in order to stay ahead of competitors, it's crucial that you know the latest tactics and trends in place. For instance, do you know how to utilize retargeting and behavioral targeting as a way of reaching out to your audience on a more personal level? Do you understand the risks that you face with advertising online, and how to fight back against threats like click fraud?

As we approach the New Year, now is the perfect time to cover some of the most significant advertising elements that continue to be in play, so that you can start your upcoming campaign with support from the latest, and most relevant information.

It's fair to say that a significant portion of the Internet is still populated by the various banner advertisements and media creative that were the hallmark of initial advertising campaigns. However, it's also important to recognize that the World of advertising is constantly moving forward, and at this time it's clear to see where the road is turning: to video advertising. There are many reasons why online video advertising has become increasing popular in the recent months - from the popularity of viral streaming services, to the fact that video offers a more engaging way of viewing information for younger consumers.

Regardless of its driving force, the world of online video advertising is here to stay - but that doesn't necessarily ensure that all advertisers will be convinced that it is the best medium available. While some markets are certainly seeing significant growth through video advertising, others are achieving results by sticking to more traditional methods. If you're on the fence about what the next step forward in your video advertising campaign should be, the following pros and cons should help you to make a more informed decision.