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Dec 17, 2015 8:30:00 AM

10 Significant Advertising Topics of 2015

Over the course of 2015, a number of important trends have emerged in the world of online advertising and digital development. From understanding ad viewability, banner fatigue, and dynamic ads, to making use of new concepts like mobile advertising, video, and social media, every brand is constantly on the search for new ways of making their particular product or service more appealing to the masses.

In the world of marketing, online advertising is always going to be an essential way to improve your brand presence, get your voice heard, and enhance conversions, but in order to stay ahead of competitors, it's crucial that you know the latest tactics and trends in place. For instance, do you know how to utilize retargeting and behavioral targeting as a way of reaching out to your audience on a more personal level? Do you understand the risks that you face with advertising online, and how to fight back against threats like click fraud?

As we approach the New Year, now is the perfect time to cover some of the most significant advertising elements that continue to be in play, so that you can start your upcoming campaign with support from the latest, and most relevant information.

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Dec 15, 2015 9:00:00 AM

Video Advertising: Weighing the Pros and Cons

It's fair to say that a significant portion of the Internet is still populated by the various banner advertisements and media creative that were the hallmark of initial advertising campaigns. However, it's also important to recognize that the World of advertising is constantly moving forward, and at this time it's clear to see where the road is turning: to video advertising. There are many reasons why online video advertising has become increasing popular in the recent months - from the popularity of viral streaming services, to the fact that video offers a more engaging way of viewing information for younger consumers.

Regardless of its driving force, the world of online video advertising is here to stay - but that doesn't necessarily ensure that all advertisers will be convinced that it is the best medium available. While some markets are certainly seeing significant growth through video advertising, others are achieving results by sticking to more traditional methods. If you're on the fence about what the next step forward in your video advertising campaign should be, the following pros and cons should help you to make a more informed decision.

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Jul 1, 2015 9:22:00 AM

What Is The Top Online Advertising Trend In 2015?

Quite simply, it’s mobile advertisingThe mobile advertising industry is growing far quicker than its desktop counterpart. It grew by 34% as opposed to 11%. Yet for many businesses, mobile advertising enjoys less advertising spend.

The fact is, consumers are looking at content on mobile devices all the time and most advertising platforms know that their users are much more likely to watch a video these days. And because video ads are often more powerful than static ads, there’s a lot of potential profit out there for you.

Recent research shows that 55% of mobile data traffic now stems from video, aided by the likes of Facebook and Snapchat. For instance, Facebook alone enjoys an average of 4 billion daily video views – a staggering amount. And of those 4 billion views, 75% of them are seen on a mobile device. Mobile app Snapchat boasts of 2 billion video views every day. And this is likely to be the tip of the iceberg.

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Jun 16, 2015 1:00:00 PM

3 Digital Advertising Trends You Must Pay Attention To - ClickZ

In an ever-changing digital advertising space, marketers who don't get on board with mobile video advertising, native advertising and analyzing consumer behavior will be left behind.

With advances in technology and constant changes to the digital world, advertisers must stay on top of what's hot and what's not. People have long since started to tune out to traditional marketing methods, so as old tactics become more and more obsolete, how should online advertising strategies be optimized?

We've got three trends in the online advertising sphere that will open up a plethora of opportunities and give you the chance to reach new audiences:

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Jun 3, 2015 12:22:00 PM

ExactDrive Partners With LiveRail To Offer Premium Video Advertising Services

Would you like to grow your ad business? Then why not check out LiveRail? LiveRail, a Facebook company is monetization platform for publishers, broadcasters, and app developers. Put simply, LiveRail’s technology helps businesses maximize their ad revenue. And let’s face it, that’s music to a lot of ears.

Setting up a business to take transactions is one thing, while effectively monetizing a product or service is quite another. But while those tasks are difficult enough, getting the most out of your online advertising campaign is a great way to monetize something. Businesses need to sell their inventory in a smart and safe way, but that’s often quite a complex challenge, regardless of how big the publisher in question is.

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Mar 25, 2015 9:00:00 AM

What is video advertising? 4 Video Ad Examples

We all watch online videos in some form today. Whether it’s checking out the latest viral crazes on Facebook, or catching up with our favorite TV shows, we flock en masse to consume video content, and we just can’t seem to get enough of it. Now factor in video advertising into the mix.

The boom is wholly due to the rise of digital media and the proliferation of ever more sophisticated mobile devices, improved broadband coverage and 4G services.And our insatiable appetite for video has not gone unnoticed by advertisers, and as a result, there has been substantial growth in the video advertising market too – with the latest projections suggesting that video ad spend will reach a staggering $6 billion by 2018.

Advertisers love video advertising because videos are fairly inexpensive to make and post, and they can stay online attracting views for as long as you want.

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Feb 4, 2015 8:00:00 AM

How To Sell Video Advertising To A Skeptic

If you were researching a new product, would you be more likely to read a text heavy brochure, or watch an engaging, 90-secondvideo about itIf you said ‘video’, you would be in the majority. According to the results of a recent study by media software companyLevels Beyond, 59% of consumers wouldrather watch a brand video on a brand's site. Not only that; but 61%of consumers watch branded videos when they're shared by a friend.

These statistics, along with the news that US online video-ad spend is projected to climb 30% to $7.8 billion this year, shows that video advertising is a strategy that marketers can’t afford to ignore. However, there are some skeptics out theresome marketers hesitate in online advertising becausethey claim it lacks effective measurement tools. But as technology evolves,this is changing.

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Jan 2, 2015 7:30:00 AM

Guest Post: Exact Mobile Trends 2015 Will Drive Better Campaigns

Guest Post on justAd. Founded in 2009, justAd develops the leading self service advertising platform that enables advertisers to create highly engaging rich media ad campaigns for mobile and tablet devices, without the need for custom coding, server-certification nor testing.

After a somewhat awkward adolescence, mobile marketing is maturing as it heads into 2015. With $31.45 billion spent in 2014, and even more predicted for next year, the significant growth of mobile marketing has proven that the mobile channel represents the future of the industry.

Mobile apps are a big contributor to this growth. Today, there is an app for everything, and with new apps appearing daily, it’s estimated that by 2017, there will be 4 billion app users, worldwide. Apps are clearly playing a major part in shaping the future of mobile marketing, but what other mobile innovations are proving popular with consumers as we move into the New Year?

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Jun 4, 2014 9:06:36 AM

Video Advertising Builds Brand Awareness

When you want to engage consumers and build brand awareness, there’s no denying the impact of video advertising. By connecting the power of sight, sound and motion you’re onto a winning formula that can captivate your audience and filter out some of the other digital distractions that people are faced with every day.  What’s more, if you go viral you’ll be onto something huge that could transform your business.

The proof is in the stats. YouTube receives more than 1 billion unique visitors every month and they’re watching more than 6 billion hours of video. Between mid-2012 and mid-2013, mobile video advertising grew by 1,260% to roughly $40 million, and video’s share of online and mobile display has grown by 50% to 18%.

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May 23, 2014 12:00:00 PM

Is Your YouTube Video Advertising Working?

While it makes sense to look at clicks and conversions when it comes to your video advertising campaign on YouTube, you’ll also want to take a look at their Analytics section from time to time. The data they’re providing is based on their understanding of your traffic and its behavior when your video is viewed. Before you put down a chunk of change on an explainer video or hire a spokesperson, you’ll want to have a good handle on how people are consuming your content and how to improve your communication when necessary.

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