You might have the most amazing company product or service in the world - but what you can offer to your customers won't matter unless you can find a way to let them know about you. Advertising is one of the most crucial paths to customer awareness there is, and the goal of any advertising program should be to reach out to the largest possible audience, with the smallest impact on your budget. If it's done properly, the right online advertising campaign can be the most beneficial thing you invest in for your business. Unfortunately - like many parts of running a business - online advertising can be a tricky thing to perfect. With that in mind, here are seven of the simplest and most important things you and your online advertising campaign will need in order to succeed.Read More
7 Simple Things Every Online Advertising Campaign Needs to Succeed
Digital Media Buying 101: How does it work?
What is digital media planning? Today seems like as good of a day as any to open up a discussion about digital media planning for online advertising campaigns. Have you ever found yourself traveling in a new city, right after it has gotten dark, without a map, no money, hungry, thirsty, and no place to sleep for the night? Well, if you have had such an experience, it’s not very fun, and you probably developed a pretty skewed view of the city and your related experiences. This is because you visited the city without a proper plan and limited information and as a result, you most likely had a stressful and negative experience. You could have been visiting a great city, full of wonderful potential, but without proper planning ahead of time, you had a very difficult time experiencing the full potential of your environment.Read More
What Is Real-Time Bidding?
In case you hadn’t noticed, the real-time bidding revolution in online display advertising is well and truly here.
Over the past couple of years, digital marketing has been all about programmatic ad buying, and the industry continues to grow on all fronts; display, mobile, social and video. And within programmatic, real-time bidding (RTB) plays a very important role. In fact, one could even say that RTB has completely changed the face of online advertising, but there’s still a lot of confusion around what it actually is. So here’s a primer, in plain English:
Real-time bidding is a dynamic way to purchase individual online impressions. Itenables advertisers to buy media in real-time rather than from pre-procured inventory. Using RTB, advertisers can deliver better targeting, richer audience insights and fully integrated marketing campaigns. For additional information please check out ExactDrve's real-time media buying brochure.Read More
Online Advertising Campaigns Fail For 5 Main Reasons
It's impossible to ignore the fact that the world is constantly shifting and growing faster than ever before. We have more digital advancements today than we could have imagined only a couple of decades ago and technology is a vital part of staying afloat within just about any competitive industry.
Every day, more people consume larger amounts of digital content - whether it's on their mobile phones, desktop computers, laptops at work, or tablets. Any company that hasn't adjusted its advertising strategy to include a comprehensive online advertising campaign needs to start making changes - fast.
Studies have shown that consumers today use social media and mobile Internet research to conduct price comparisons and discover information about products before they make final purchasing decisions. With the right online advertising, you can build customer relations and develop your prospects through low-cost, regular, and easy communication. The online world is the future of advertising, and digital media may soon replace traditional concepts altogether, however, just like any advertising effort - your campaign is bound to fail unless you know which mistakes to avoid. Following are the top five reasons that cause online advertising campaigns to stumble.Read More
7 Things That Really Great Online Media Buyers Do
Establishing an identity and presence online is one of the most important things that any business can do today. While there are many different forms of marketing available, one of the more popular options comes in the form of media buying.
A sub-section of advertising management, media buying takes place when a company or individual responsible for a company's advertisement strategies purchases real estate on a site. To become a truly amazing media buyer, you need to master the art of negotiating placement and price to ensure that you're getting the best possible value for your money. This will enhance your chances for ultimate ad viewability and user interaction.Read More
Online Media Buying Recommendations
As the online advertising industry continues to popularize a programmatic media buying format with real-time bidding abilities that work in tandem with automated advertising optimization our jobs seem to be getting busier and more overwhelming. Yes, technology is getting faster and smarter but the amount of expected work output and expert knowledge required is increasing in parallel. Or so that's how a person can easily start to feel if they don't read our online media buying recommendations we are sharing below. Kidding.
We deal with thousands of online advertising campaigns and have built a proprietary advertising platform around the process of buying media online. As a result, we are constantly refining the process, observing issues, and working to make the entire online advertising process easier, more effective, and successful.Read More
Why We Love Real-Time Media Buying (And You Should, Too!)
Media buying has evolved significantly in the past few years, with the increased utilization of programmatic media buying platforms. Traditionally, advertisers would reach out to publishers and negotiate deals to get their products and services displayed to the masses, but once ad networks came to fruition, the purchase of inventory was possible on a scale not seen previously. Real-time media buying brochure.
Once advertisers learned they could buy bulk inventory through aggregators; real-time ad exchanges emerged, trading impressions that publishers could not sell directly through their in-house sales teams. This has led to the introduction of automated or programmatic media buying, made possible by a technology known as real-time bidding (RTB).
Top Questions For Online Media Buyers
Finding a way to ensure that your presence online remains strong is one of the most important tasks a business can engage in today. While there are a wide range of different marketing solutions available for those with a creative mindset, one of the most popular solutions is online digital media buying.
Usually, this means purchasing available inventory for a set price that lasts over a set period of time. While this may seem reasonably straight forward, just like any other aspect of marketing, it's very easy to get wrong if you jump in without any prior research or preparation. So how do you find out if you're taking the right steps to get your company noticed successfully?
4 Major Benefits Of Programmatic Mobile Advertising
Today, there are almost as many cell-phone subscriptions as there are people on earth and it took a little more than 20 years for that to happen. Mobile phones are an integral part of our lives, and we are spending an increasing amount of timeon them. This makes mobile an ideal platform for advertisers to reach a huge and engaged audience.
What is mobile programmatic advertising?
Programmatic advertising is the automatic buying and selling of media opportunities on digital platforms. The process happens in real-time; meaning that when a user clicks into a website, advertisers instantly have the opportunity to bid against others based on the profile of the consumer. The winning bid will then be allocated advertising space in a matter of milliseconds as the website loads. Read our real-time media buying brochure.
4 Tips That Will Make You A Stronger Online Media Buyer
Be better at online media buying. That isn't just friendly advice, it's essential if you want to get your hands on a piece of success. You might have a great display advertising campaign in the works, but that doesn't mean you won't be searching for ways to enhance your tactics for direct-response. Buying display ads, banners and/or text can be a fantastic way to engage customers.
The way that you manage your campaign is up to you. You may focus your advertising scheme to be oriented to direct-response, including product sales and lead generation. On the other hand, you may focus your advertising completely on branding, in an attempt to build name recognition and brand awareness over time.Read More