Facebook once came under heavy fire for revealing that it had run a week-long experiment on its network that intentionally manipulated the emotions of users without telling them. The purpose of the experiment was to find out how mood transferred through social groups - would seeing a sad status make people feel sad? What about happy updates?To test this, Facebook experimented with nearly 700,000user accounts, by posting either more negative or more positive updates on their news feeds than normal. They then tracked what all the users posted after they viewed the news feeds.
In a world saturated with marketing messages, people hear a radio commercial and change the station. They see a commercial on TV and fast-forward their DVR. Some people even see an ad on Facebook and subconsciously ignore it (even though we all know that is a silly thing to do). So how do you get consumers to pay attention to your ad? The key is to not make it seem like an ad.
This is where native advertising comes in. As the name implies, it is advertising that feels natural. Almost appearing to be a part of the content, native ads do not scream for the user’s attention. They are part of a website’s organic environment, and provide a great opportunity for brands to curate consumer-centric messages.
The relevancy of native advertising carries across diverse channels, largely owing to the fact that there is nothing flashy about the ads – there are no large fonts, special animations, or innate flourishes. By creating advertisements in this way, marketers hope to provide a much less disruptive advertising experience. Below is a great example of native advertising.
If you’re a small or medium-sized business, growing your online presence can seem like a minefield – particularly if you don’t have the resources for a dedicated digital team within your organization. Whether we’re talking Facebook and Twitter, email marketing, mobile web, or YouTube and the latest industry apps – there’s a lot to keep up with, and it can feel overwhelming.
But the truth is, if you use digital media and employ digital marketing techniques, the rewards are endless. And if you don’t have a business that exists in the digital arena, you don’t really have a sustainable business at all.
In many ways, technology has really helped advertising professionals. Most of us have access to a smartphone or a tablet and, while we’re pickier about which ads we engage with, we’re always actively looking for content. So, if PR, marketing and advertising creatives are clever enough to blur the distinction between ads and interesting content, consumershave never been so accessible.
But the problem with technology is our addiction to these devices. Research has shown that we’re looking at our gadgets morning, noon and night - most people don’t leave home without their smartphone and they’re just as comfortable taking it in the toilet as they are using it in bed.
We’re seemingly obsessed with checking our Facebook feeds, tweeting our opinions on the latest news and sharing business articles on LinkedIn. And we haven’t even touched upon Pinterest, YouTube and the rest.Read More
You know you've created a winning advertising campaign when you can continue to use a theme over and over again. What this shows us is that it’s important to understand human psychology. We’re humans and we don’t like change. People love to see stories, characters and themes progress and develop - just think back to the Bisto family in the 80s.
On a crueler note, Delitesrecently showed how powerful advertising continuity can be. Back in 2012, they ran a very successful campaign that went viral, much to the envy of many a guerrilla marketer. The campaign was based around the theme: how far would you go for fantastic Delites? The premise was very simple – people had to do a variety of menial tasks to earn snacks.Read More
It doesn't matter if you're an avid tweeter, a Tumblraddict,or a Facebook junkie; there's one thing you can't avoid on the Web: memes. Memes are everywhere and just about anything or anyone can become one. Grumpy Cat, Alex from Target, Overly Attached Girlfriend, Success Kid — all of them started out as normal, everyday people (or animals), but were somehow catapulted into the online spotlight, overnight.
The actual term “meme” comes from the 1976 book ‘The Selfish Gene’ by Richard Dawkins, who defined it as a ‘unit of cultural information passed between people’, but today, memes are most commonly known as those funny pictures with puns and jokes overlaid on top in bold, white lettering.
What is a meme?
A meme is quite simply a concept, behaviour, or idea that spreads virally, usually via the Internet. Memes most commonly appear as pictures or videos, but they can also take the form of a link, hashtag, a simple word, phrase, or even an entire website. Memes can also take the form of viral videos, with one of the most famous examples being the "Harlem Shake" memes that took over the Internet in early 2013. (The original video has now received more than 75,000,000 views)
We live in a busy, cluttered world where consumers are bombarded with messages from every business under the sun. Brands interrupt our social media news feeds, our TV programs, our podcasts, videos and our browsing. You can’t walk down the street, take a train or step in a taxi without seeing some kind of marketing.
The problem with this, for businesses, is that consumers start to tune out to the different forms of communication. When this happens, how do brands get heard? The answer is: they need to get creative.
What is ‘augmented reality’?
It’s an image of a real-world environment that has been supplemented by something computer-generated, such as sound, video or special graphics.
Consumers are more discerning than ever before, and in order to build a successful brand you need to work to earn their trust. Last year, in New York's Central Park, an old man was selling "Banksy paintings" for $60 apiece. His booth was next to others, selling everything from second-hand books to fruit and vegetables.
During the entire day, only three paintings were sold, but what looked like any other booth was actually a provocative stunt by the artist Banksy himself. The works of art were real and their lucky new owners had snatched a bargain worth tens of thousands of dollars.Read More
Send your hologram to that meeting in New York, rather than going yourself. Experience everything Australia has to offer from the comfort of your living room. Instantly 3D-print that gadget you saw on television and get it delivered by drone messenger.
The age of gigabit connectivity is dawningand these are just a few of the predictions in a report called ‘Killer Apps in the Gigabit Age’, which tries to envisage how the next generation of Internet connections will change our lives.
The report works on the premise that, just as dial-up Internet access brought email into the mainstream and broadband spurred video streaming and social networking; gigabit-speed Internet will introduce us to a new set of technologies that will allow formore meaningful brand experiences.
Hashtags are everywhere these days. From billboards, to t-shirts;TV shows to Twitter, the humble hashtagis one of the most recognizable symbols in today’s digital world.
What are hashtags?
Hashtags are labels for content. Users label content by placing # in front of whatever keywords they’re using, to enable others to easily find and interact with content.Hashtags are clickable and direct users to a page that displays all of the messages and images that use the same hashtag. If used effectively, hashtagscan help you expand your content reach, amplify your brand and improve your SEO.