Digital Media News

Sep 17, 2014 8:30:00 AM

Marketing Your Business With #Hashtags

Hashtags are everywhere these days. From billboards, to t-shirts;TV shows to Twitter, the humble hashtagis one of the most recognizable symbols in today’s digital world.

What are hashtags?

Hashtags are labels for content. Users label content by placing # in front of whatever keywords they’re using, to enable others to easily find and interact with content.Hashtags are clickable and direct users to a page that displays all of the messages and images that use the same hashtag. If used effectively, hashtagscan help you expand your content reach, amplify your brand and improve your SEO.

Sep 8, 2014 10:30:00 AM

Using Selfies As A Marketing Tool

The Internet is often captivated by a craze and one such craze that’s taken off in recent years is that of the ‘selfie’. Named as Oxford Dictionary’s word of the year in 2013, many people thought that the selfie was a passing trend, but it seems to be here to stay.

Over the past two years, a growing number of companies have been leveraging the power of the selfie to benefit their marketing efforts. In January 2013, 13 brands used selfies in their Facebook campaigns and by December, that number had increased to 207. On Twitter, the number started at 252 and grew to more than 780.

Successful Selfie Campaigns

Some brands have seen great success with selfie campaigns, reporting increases in user engagement and sales.

Sep 6, 2014 10:30:00 AM

Using Both Brain Marketing - Right Left Brain

Psychologists have long believed there to be differences between the right and the left sides of the brain. The right side of your brain is responsible for imagination and creativity, while the left side handles the details and implementation.

Marketing was once considered to be the realm of creative, right-brain types,butwith advances in technology and the wealth of demographic, behavioral and transactional data at our disposal, many marketers now regard analytics as an integral part of their marketing strategy.

Left-brain marketing focuses on automation, analytics, and consumer insight gained through data and numbers. It is often referred to as a “black and white” approach, while the right side of the brain brings the ‘color’, imagination and personality to a campaign.

Jul 24, 2014 10:30:00 AM

Use Guerrilla Marketing When On A Tight Budget: Provoke Emotions

Unconventional, whacky marketing tactics like guerrilla advertising can have a massive impact. Guerrilla advertising is much like guerrilla warfare: placing ambushes, sabotages, raids and elements of surprise within the marketing industry. Despite it often being a low-cost tactic that delivers maximum results, it can be a risky business when the reputation if your brand is on the line. Guerrilla marketing undoubtedly provokes very strong opinions and emotional responses.

Jul 15, 2014 10:30:00 AM

Is It Time To Use Comic Books In Your Marketing Strategy?

Comic books are cool. Everyone remembers reading them as a kid. Many of us still read them. Almost of all of us still love them. When it comes to storytelling, it’s hard to beat the success of the comic book. The history of the comic goes way back - scholars can trace its origins to as far back as the Lascaux cave paintings (over 1700 years ago).

And it’s fair to say that the comic book scene is extremely vibrant today. Despite technology and our ability to read content on smartphones, laptops and tablets, comic books are a visual medium that expresses ideas in a popular way. And it’s this storytelling prowess that marketers today can learn from when they plan their campaigns).