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Jul 21, 2020 11:15:00 AM

Advertise With Retargeting Platforms That Follow The Kaizen Way

Retargeting platforms seem to be popping up everywhere these days. It appears that any company with the ability to create and implement a segment pixel is claiming that they are a formal retargeting platform. Be careful. There’s a big difference between providing a segment pixel to be used in a retargeting campaign and offering a high quality auto-optimizing retargeting service through your online advertising platform.

 

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Jun 29, 2020 12:27:00 PM

5 Deadly Retargeting Mistakes To Avoid

Retargeting is a powerful digital marketing technique that can improve brand recall and revenue. Retargeting drives potential customers back to your website by targeting users who have previously visited your website but didn't make a purchase or take a desired action. While retargeting can be an extremely effective, high-ROI solution, if you make a mistake, it can leave you worse off than you started.

Avoid these fivecommon retargeting mistakes , and you’ll be sure to reap the rewards of a successful retargeting campaign.

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Jun 17, 2020 11:54:00 AM

Three Critical Retargeting Strategies

Depending on whom you ask, conversion rates on websites hover around the 2 - 3% mark. This leaves at least 97% of website visitors with unfinished business potential. While your maximum unrealized potential isn't likely to be 97%, it's not 0% either. Somewhere between these two extremes lies the size of the missed opportunity - and this is where retargeting comes in.

Retargeting is a tool designed to help companies reach that elusive 97% of users who don’t convert right away.These visitors abandon the sales funnel for many reasons;they mayjust be window shopping, or not have their credit card on hand; but in the highly competitive world of online advertising, it is more important than ever to maximize the value of each visitor that shows an interest in your brand.

What is retargeting?

Retargeting is an advertising strategy in which marketers attempt to 're-attract' previous website visitors by serving them with highly-targeted ad campaigns and personalized advertisements.

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Nov 18, 2016 9:01:54 AM

Why Does Retargeting Work?

What happens when someone visits your website and then chooses to click away without converting into a subscriber, customer, or anything else? Do you simply give up and hope that the next potential lead will provide better results, or do you make the effort to have a second chance at a first impression?

Retargeting allows you to present your visitors with unique, paid ad solutions whenever they've already visited your website. This advert focuses on the fact that the visitor in question already knows your brand and what you offer, then prompts them to come back and finish the conversion that they didn't complete before. By placing a tiny piece of code on your website, you can use retargeting to:

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Jun 16, 2016 12:20:51 PM

Types of Online Advertising

Online advertising is perhaps one of the most important forms of marketing available today. If you aren't making yourself heard online, then the chances are you're missing out on the majority of the traffic, and profits you could otherwise be benefiting from.

The term "online advertising" is incredibly broad, and refers to everything from banner ads, to YouTube video ads, dynamic retargeting, and keyword search. Following, we're going to address some of the most popular forms of online advertising around in 2016, and how you can use them to drive traffic towards your website.

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May 24, 2016 9:00:00 AM

Display Retargeting Best Practices

Retargeting or Remarketing, is a simple and often highly economical way to draw people back towards your website after they've visited once and chosen to leave without converting. In some cases, conversions are lost simply because a prospect wasn't in the right position to buy when they came across your website, or because someone was distracted away from your page by another matter. When used properly, display retargeting gives you a second chance to prompt that all-important action, whether you're looking for subscriptions, sales, or anything else.

Unfortunately, simply jumping into retargeting isn't the best way to make the most of the technique. Failing to properly plan out your retargeting efforts could leave you with diminished results - or worse, damage your brand image. The following best practices should help you to avoid the digital threats, and achieve your marketing goals.

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May 5, 2016 9:30:00 AM

4 Reasons to Add Display Retargeting to Every Media Buy

Why_retarget.jpgWhen you're investing in media advertisements for your company, then your aim will to be deliver the perfect creative to display to the ideal customer, at the most appropriate time. Unfortunately, even if your media buying strategy has been honed to perfection, it's worth noting that people might still leave your sales funnel mid-purchase. Sometimes, an abandoned conversion occurs because a consumer doesn't have their credit card handy, whereas other times, it happens because someone simply gets distracted.

The vulnerable nature of the conversion process is one of the reasons why display retargeting has emerged as a crucial tactic for many digital marketers. This strategy can increase the impact of various other marketing efforts, increasing brand awareness, driving customers through the sales funnel, and strengthening brand recall. Following, we'll cover just four reasons why display retargeting should be added to every one of your media purchases.

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Apr 5, 2016 9:00:00 AM

How to Make Online Advertising Work for You

Online advertising has the unique ability to reach out instantly to people across the entire world. If you're in the advertisement industry, then you probably know that online advertising has emerged as the primary platform for advertising in businesses throughout the globe - big or small. In fact, research suggests that in the following few years, online advertising will continue to outshine all other forms of promotion.

Of course, because of the possibilities that online advertising has brought to the marketing world, achieving the best results on the world wide web has become something of a challenge. Not only do you need to search for ways to maximize your online potential, but you also need to ensure that your efforts are more impressive than your competitors, otherwise you could end up getting lost in the crowd. With that in mind, here's some insight into how you can make online advertising work for your business.

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Mar 29, 2016 11:17:00 AM

Why Is Consumer Intent So Powerful?

Consumer intent may be the most powerful data that any business has access to when it comes to improving sales and establishing popularity in their industry. Consumer intent shows up when an online user conducts a search using a keyword or phrase that indicates an item or service they're interested in. For example, if someone searches for "black leather boots", you can probably assume that they're thinking about buying a pair in the near future.

A study recently conducted by "Think with Google" found that brands who are relying on demographics alone to reach out to their audience could be missing out on a huge number of potential customers - up to 70% of mobile shoppers. The reason for this is that understanding why someone's searching for something, and what resources they're using to find that thing can help you to maximize your search retargeting campaign, by ensuring you present banners and advertisements to people that show the exact product they need.

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Mar 10, 2016 9:01:00 AM

Why Search Retargeting Is Here To Stay

Search retargeting (not to be confused with site retargeting) is an exciting and often effective way to grab your audience's attention, and keep it. If you've ever wondered, as a consumer, why sometimes you see advertisements for websites that you've visited in the past show up on other pages across the web, this is a targeting methodology called retargeting at work. Often, these ads will display as you surf around the Internet and serve as a frequent reminder about pages or products that you viewed at an earlier time. To some people, this can be the prompt they need to complete a purpose, or a reminder to simply check back on a purchase they had been considering.

If you're running creative ads online, opting for search retargeting can be a great way to get a target audience that has already expressed interest in your brand to visit your website again. In other words, instead of simply trying to get attention from anyone and everyone, (and paying for the privilege too) - you narrow your search parameters and target an audience that is more likely to actually convert - meaning you use your budget more wisely.

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