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Nov 20, 2018 9:02:00 AM

Key Trends For Mastering Digital Marketing

As digital technology and consumer preferences continue to change, it can feel impossible to keep up with the ever-transforming trends of digital marketing.

In the past, all you needed to do to grab a customer's attention was place the right advertisement in a newspaper or throw a banner onto a website page. Today, the average customer has learned how to block or zone out most traditional forms of marketing. This means that today's promotional experts need to be consistently ahead of the curve if they want to master digital marketing.

If you're still struggling to make your digital marketing strategy work for your brand, here are some crucial trends you'll need to address.

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Oct 17, 2018 9:38:00 AM

What is a Digital Media Buyer?

As the era of digital transformation continues, new roles have begun to appear in the marketing world. One common professional responsible for improving brand exposure and increasing awareness is the digital media buyer. In fact, today, the position of digital media buyer has emerged as one of the most highly desirable roles in the advertising industry.

For decades, marketing teams have relied on media buyers to find places for promotions in relevant environments. In the past, media buyers looked for ways to implement television campaigns on the correct channels to drive purchases or help companies to stand out with newspaper and magazine ads. Today, digital media buyers support the creation and implementation of campaigns on multiple new platforms, all the way from social media, to online video.

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Sep 12, 2018 9:36:00 AM

Fall Into Your Autumn Marketing Campaigns: 13 Ways To Get Ahead - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Tim Nichols, co-founder of ExactDrive Inc.

With the season of long holiday weekends and summer vacations coming to a close, marketers are gearing up to launch their fall campaigns and move toward their Q3 goals. 
 
Despite those lazy, hazy days of summer, many teams have been hard at work all season preparing for upcoming autumn projects. That's because successful agencies know they should always be a season ahead. But with so much creative work to be done, it can be challenging to stay on top of current projects while looking ahead to the future.
 
Here's how 13 members of   Forbes Agency Council   recommend keeping your team organized and ready to tackle the new season well in advance.
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Jun 20, 2017 9:56:13 AM

Grow Your Business With Digital Media

If you’re a small or medium-sized business, growing your online presence can seem like a minefield – particularly if you don’t have the resources for a dedicated digital team within your organization. Whether we’re talking Facebook and Twitter, email marketing, mobile web, or YouTube and the latest industry apps – there’s a lot to keep up with, and it can feel overwhelming.

But the truth is, if you use digital media and employ digital marketing techniques, the rewards are endless. And if you don’t have a business that exists in the digital arena, you don’t really have a sustainable business at all.

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Sep 24, 2015 2:39:44 PM

4 Steps to Retooling Your Digital Media Planning Strategy

Today, marketers have access to an avenue for accessing new potential customers unlike anything we've ever seen before. The Internet is an incredible way to establish brand presence, reach out to your target market, and create a relationship with consumers that develops brand loyalty, and could potentially turn your company into a household name. Faster than ever before, the online world can help a business to determine whether their new services, products, or ideas will be a phenomenon, or a flop.

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Oct 9, 2014 7:30:00 AM

Marketing Attribution In A Digital World

In the not-so-distant marketing history, brands could only reach consumers through a few marketing channels, such as product catalogs, customer service linesand in-store interactions; but with the advent of digital media ad online advertising, the number of channels for reaching consumers has increased exponentially.

Today, customer journeys are far from linear - they tend to happen across multiple platforms, devices and sessions, and make purchase decisions based on a variety of “touch points,” such as social media, mobile apps, dynamic banner ads and retargeting ads.

Pressure is building on brands to shift their advertising spend to digital, and rely more heavily on data to measure the success of their campaigns. And at the heart of this transition is attribution.

Marketing attribution is a method used by marketers to assign value to each channel that plays a role in influencing a consumer to make a purchase. For example, if a user visits your website through an organic search; returns later via a social network and then makes a purchase after clicking on a banner ad, which channel should get the credit?

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Oct 1, 2013 1:53:00 PM

ExactDrive Releases Facebook News Feed Advertising

The U.S. Government may be shut down but ExactDrive will keep rolling on with our digital world domination plan.  But in all seriousness, we are excited to announce that we just released Facebook News Feed Advertising capabilities.

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Jul 25, 2013 3:03:00 PM

Programmatic Media Buying Makes People More Important Than Ever


Exact Drive's Tim Nichols sits down with Myles Younger to discuss how programmatic media buying makes people more important than ever.

Myles Younger is head of marketing and business development at Canned Banners, a platform for dynamic display ad creative.

Tim Nichols: You've been focused on ad creative for a long time now. What's got you thinking about media buying?

Myles Younger: In building out Canned Banners' dynamic display ad business, obviously we're going to be judged almost exclusively on the performance outcomes of the campaigns that we run. And top performance comes from a symbiosis between ad creative and media buying (among other ingredients). So in order to develop a successful platform, I can't focus solely on ad creative any more; Canned Banners is basically joined at the hip with whichever media buyer or DSP is running our creative. It's been an awesome learning experience.

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Jun 1, 2013 12:20:00 PM

Exact Drive Launches Self-Serve Advertising Platform

GET IN THE DRIVERS SEAT

Advertisers traditionally have very little control over online ad campaigns. We think that’s a mistake. That’s why we let you determine targeting, inventory selection, placement and more. The result is a tailored campaign that aligns with your brand, budget and schedule.

Exact Drive designed and developed its self-serve advertising platform to provide small to mid size ad agencies (and Independent Resellers too) with an advertising platform that provides a turn-key solution to Plan, Manage, Traffic, Analyze, Report, and Optimize Digital Display campaigns for their clients.

  WE BUILT A SIMPLE AND TRANSPARENT SELF-SERVE ADVERTISING PLATFORM

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Feb 19, 2013 11:47:00 AM

What is Online Advertising?

If you are just beginning to research online advertising and what it can do for your business, one of the essential questions you need answered is: What is online advertising? At  Exact Drive, we realize that not everyone is familiar with the domain of advertising and abbreviations (people in online advertising love abbreviations), so we are headed back to the basics to give you a quick overview of the wonderful world of online advertising.

 

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