4 Rules Every Ad Trafficker Should Follow

Posted by Adam Parikh

Nov 23, 2015 8:30:00 AM

4_ad_trafficking_rulesWhen it comes to searching for new sales and advertising strategies that you can make use of in the online World, it seems as though evolving opportunities are emerging every day. The process of "Ad trafficking" refers to the strategy involved in selling services for advertising purposes (ad operations) to different clients across the World. The idea is that an ad trafficker will have the know-how and skills required to place the advertisement given to him or her in the perfect location to attract the intended audience, and ensure that they convert.

For example, if it's your intention to sell people home insurance, then the best place for an ad trafficker to situate your advertisement may be on a real-estate website, or a forum for new house owners. For those new to the world of Ad trafficking, finding the perfect rules to follow and understanding the "best practices" that will ensure they always give their clients the ideal results can be a difficult process. Following, we will cover just some of the things that every ad trafficker should do when hoping to excel at their task.

1. Always Be Prepared to Show Evidence of What You've Accomplished

It may not be the first thing that comes to mind when you're attempting to advertise a business, but the best thing you can do for yourself, and the future of your brand, is maintain as many records as possible throughout your ad trafficking processes. If your client makes a specific request, or asks you to place an advertisement in a certain place (regardless of whether you agree with that placement), keep any physical evidence of those interactions. Often, all of this backtracking can seem like a waste of time, but it's the best way to avoid problems if your client comes back to you claiming that you haven't performed your job as you should have, or you failed to follow instructions.

2. Remember You Are Not Responsible For Everything

One of the worst things you can do is an ad trafficker, is allow yourself to pile far too much onto your plate. Remember that although you have an important part to play in the success of your client's advertising strategy, you are not required to take sole responsibility for their campaign. Don't forget about all of the variables that can make a difference in the performance of an advertisement, and remind your client of these matters if they start to place too much weight on your shoulders. Everything from the wording on an advertisement, to the size of the creative can change the way a customer reacts to an ad, so remember to give yourself a break.

3. Constantly Expand Your Education

As an ad trafficker, you will be expected to work with experts from various different fields in order to achieve the best results for your client. This means that you'll need to know how to understand and manage people all the way from accounting, to creative producers. If you want to excel in your field, one of the most lucrative things you can do is ensure that you are constantly searching for new ways to expand and update your education. Visit seminars whenever you have the opportunity to learn more about the psychology of advertising in certain industries and marketing fields. Network with other people in your industry to learn more about their techniques, and discover new skills that you can adapt and utilize yourself. The more information you have, and the more you dedicate yourself to learning new things, the more valuable you will be to your clients. After all, the World of online advertising is constantly evolving, and you need to be ahead of the curve.

4. Always Update Your Technology

Just as staying updated with the latest techniques of your chosen industry can be important when excelling at customer satisfaction, the World of online advertising also requires a deep understanding of technology. There are few things more threatening to an online business than failing to understand the latest technological updates.

By staying abreast of the newest innovations that appear in the realms of online marketing and advertising, you should be able to improve your chances of staying ahead of the competition, and ensure that you don't become irrelevant. Unfortunately, like many other aspects of ad trafficking, this will require a great deal of dedication and hard work, as you will have to constantly research new methods, and frequently update the way that you run your strategies for marketing. After all, you must be able to offer your clients the most effective and best ways of reaching their target market on a consistent basis.

Topics: Ad Ops, Ad Trafficking, Ad Operations

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