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Real-time bidding is a new and dynamic way to buy online media. Through an automated process, media buyers can evaluate, bid on and purchase ad inventory on an impression-by-impression basis. With real-time bidding, media buyers can drive meaningful one-to-one connections to consumers with greater scale and efficiency.
Every time an impression is available, the advertising exchange "asks" us if we'd like to bid on behalf of an advertiser (the "bid request"). You get a variety of information, such as the site the impression is one, the time stamp, information about the user, etc.
You typically have milliseconds to respond with a bid (the "bid response"). What you bid is entirely up to you. You don't have to bid if the impression is not valuable to you. If you win the impression, your creative is served.
A DSP is a technology platform that integrated with existing ad marketplaces. DSPs help buyers to evaluate and bid for online media on an impression-by-impression basis across multiple sources of inventory.
A user interface that enables media buyers to quickly bid, optimize and report on their media spend through all their inventory sources at once.
Integration with other technologies that support an efficient online advertising workflow including ad serving, analytics and reporting.
A real-time bidder, which consolidates access to multiple inventory sources and supports real-time bidding protocols. This enables buyers to evaluate and bid on any available impressions in real-time.
ExactDrive provides a technology platform and service that enables you to use real-time bidding to buy and optimize online advertising campaigns. ExactDrive allows you to use global controls to manage your real-time media buying in a smarter way.
Top agencies and advertisers rely on ExactDrive’s transparent universal buying platform and self-serve advertising booking engine to effectively engage audience. With access to data from nearly any major inventory source, plus the freedom to create your own business rules for bidding and optimization, you can drive greater control over campaign performance.