Digital Media News

A rather unimpressive 2% of shoppers will convert during their first visit to an online store. This means that 98% of your customers could be slipping through the cracks - and that's where retargeting comes in.

The concept of retargeting in advertising focuses on allowing your brand to zero in on those 98% of visitors, giving them a second, third, fourth and fifth chance to convert. It allows you to show tailored ads to potential customers via social media, search engines, and other websites. They see your advertisements, click back into your website, and convert. Retargeting is a way for you to stay connected to your potential customers, feeding all of the stages of your marketing funnel with engagement, brand recall, and conversions.

Of course, the more amazing your retargeting campaign is, the more successful you are likely to be. Though this is a concept that has been proven to be effective, it's also worth noting that a poorly conducted campaign could hurt or hinder your marketing efforts. With that in mind, here are some best practices to follow when you're wondering what makes for a good retargeting campaign.

When you set a budget and launch a campaign, the campaign bids on auctions based on a number of factors. It proceeds to bid in auctions until it reaches that budget; it then stops bidding in auctions. As an advertiser, you would like your creatives to be viewed by users evenly over the course of a day (or a specified period in a day) to increase your chances of reaching the most possible potential customers, but budgeting alone does not account for this concept.

As digital technology and consumer preferences continue to change, it can feel impossible to keep up with the ever-transforming trends of digital marketing.

In the past, all you needed to do to grab a customer's attention was place the right advertisement in a newspaper or throw a banner onto a website page. Today, the average customer has learned how to block or zone out most traditional forms of marketing. This means that today's promotional experts need to be consistently ahead of the curve if they want to master digital marketing.

If you're still struggling to make your digital marketing strategy work for your brand, here are some crucial trends you'll need to address.

One of the many reasons why businesses have begun to use Facebook as a method of promoting their brand, is the fact that it has so many useful advertising features. Facebook advertisements give businesses a fantastic opportunity to develop and deliver customizable and budget-friendly promotional campaigns targeted specifically for a certain demographic.

Although it may not be as popular as Google AdWords right now, the truth is that Facebook advertising offers a number of unique features that can be incredibly useful for marketing purposes, and the development of brand awareness. After all, Facebook is by far one of the most popular websites on the internet, with an average monthly income of around 1.39 billion active users. Failing to reach out to such a wide audience could be a huge mistake for your business.

The following discusses some of the biggest benefits of Facebook advertising - and why you should get started today.

Companies from across the globe - no matter their industry or size, are beginning to see the benefits of video when it comes to online advertising. Video advertising is a persuasive and engaging way to grab your audience's attention and keep it. Unlike text-based content marketing, video advertising is bright, interactive, and interesting - as long as you do it right. What's more, it's a highly shareable form of media, which can even go viral with a little bit of luck.

Of course, the important question is, how do you make a video ad that appeals to your audience, sells your product, and maximizes your results, when you have absolutely no experience to work with? Like any other marketing campaign, optimizing your video advertising strategy takes some research. Following, we'll cover a number of simple tips that could ensure you make an effective video ad for your company.