Mobile advertising is here to stay and is one of the fastest growing and powerful means to digital advertising. As the calendar flipped to 2015, the trend of mobile tech celebrated its eighth birthday. While this might seem mature in today’s age of rapid technological advancement, it’s easy to forget that the humble PC was the primary consumer device for 26 years. Placed in that context, mobile seems very young, but even in its infancy, it has already had a huge impact on the world of digital advertising.
What’s so great about mobile advertising?
Smartphones and other mobile devices have a profound advantage as an advertising medium, in that they are always within reach of their users. No other advertising platform has the power to connect with as many potential customers, as often. With this level of access, mobile advertisers must focus on creating positive experiences with their ads to avoid alienating potential customers.
1. Large market
There are 2 billion smart phone users in the world today, and the demographics of the mobile market are wide ranging, from early teens to adults. This is advantageous to companies targeting large numbers of people, or specific groups of people.
2. Businesses are investing in mobile advertising
There has been a surge in mobile advertising in recent years, and the market is estimated to grow to a staggering $76.57 billion in 2018.The advent of smartphones, apps and other revolutionary devices has led to the unprecedented growth, and businesses such as Uber have shown that a solid mobile strategy can be the foundation of a hugely successful business.
3. In-app advertising and voucher advertising
Another great characteristic of mobile advertising is that it can be paired with other forms of advertising like in-app or voucher advertising. Based on recent statistics, people spend 80% of their time using apps on their mobile devices. This means that a merchant can mix up two or more methods in order to reach and attract more potential clients.
4. Low cost than other forms of advertising
Mobile advertising is cheaper than other forms of advertising, such as TV and radio ads. To put it in perspective, it costs $2.85 to reach 1,000 iPhone users with a mobile ad, while a newspaper ad can cost more than $100 to reach the same number of readers.