In the online world where getting lots of attention means cash in the bank, it is getting increasingly difficult to even get your target market to notice you. Not only do you have to compete with large companies that have strong marketing departments, you also have to compete with social media and many other distractions. However, this does not mean your online marketing efforts have to be over the top, or cost you tons of money to get you in front and center of your prospective buyers.Read More
Connected television has quickly emerged as an essential part of the consumer environment. The term "Connected TV" simply refers to any kind of home entertainment device, from a smart TV to a PlayStation or Xbox, that connects to the internet. Unlike your standard television, these next-generation entertainment devices offer a new way for customers to consume information, through things like "streaming" services and on-demand content.
Connected TV is a component of the "digitally transforming" environment that we live in today. Smart TV owners continuously use applications on their televisions today for everything from listening to music, to browsing for news, and even shopping online. As television continues to become more connected to the digital purchasing journey, today's brands have a brand-new way to interact with their clients and consumers.Read More
As digital technology and consumer preferences continue to change, it can feel impossible to keep up with the ever-transforming trends of digital marketing.
In the past, all you needed to do to grab a customer's attention was place the right advertisement in a newspaper or throw a banner onto a website page. Today, the average customer has learned how to block or zone out most traditional forms of marketing. This means that today's promotional experts need to be consistently ahead of the curve if they want to master digital marketing.
If you're still struggling to make your digital marketing strategy work for your brand, here are some crucial trends you'll need to address.Read More
There’s no doubt about it. If it’s done right, online advertising is the perfect way to reach your target audience and boost your business. This marketing strategy basically utilizes the Internet to help you gain website traffic and deliver your marketing messages to potential customers or clients. It’s unique, in its ability to help define your audience, target the right users at exactly the right time, and monitor your success.
Starting out in online advertising can be pretty daunting – we all know that the Internet is just massive and there’s a lot of jargon and techy-speak out there. But if you break it down into smaller parts, online advertising doesn’t need to be scary. And the benefits to your business, and the opportunities that await,make it totally worthwhile.
The world of online marketing is constantly evolving, with new concepts and techniques emerging on an almost constant basis. It's safe to say that the current approach to digital advertising is far more refined, and sophisticated than the horrific banner ads and flashing graphics that dominated the early days of ecommerce. In fact, a indicates that 2017 will mark the first year in which digital ads surpass television ads in marketing expenditure.
For professionals that want to take advantage of the potential $77.4 billion industry next year, online marketing, and digital advertising is all about optimizing your performance with the latest strategies and techniques. Following, we'll address just some of the most effective changes to make this year, when creating a killer online campaign.
It's impossible to ignore the fact that the World is constantly shifting and growing faster than ever before. We have more digital advancements today then we could have imagined only a couple of decades ago and technology is a vital part of staying afloat within just about any competitive industry.
Every day, more people consume larger amounts of digital content - whether it's on their mobile phones, desktop computers, laptops at work, or tablets. Any company that hasn't adjusted their advertising strategy to include a needs to start making changes - fast.
Studies have shown that consumers today use social media and mobile Internet research to conduct price comparisons and discover information about products before they make final purchasing decisions. With the right online advertising, you can build customer relations and develop your prospects through low-cost, regular, and easy communication. The online World is the future of advertising, and digital media may soon replace traditional concepts altogether, however just like any advertising effort - your campaign is bound to fail unless you know which mistakes to avoid. Following are the top five reasons that cause online advertising campaigns to stumble.Read More
In an ever-changing digital advertising space, marketers who don't get on board with mobile video advertising, native advertising and analyzing consumer behavior will be left behind.
With advances in technology and constant changes to the digital world, advertisers must stay on top of what's hot and what's not. People have long since started to tune out to traditional marketing methods, so as old tactics become more and more obsolete, how should online advertising strategies be optimized?
We've got three trends in the online advertising sphere that will open up a plethora of opportunities and give you the chance to reach new audiences:Read More
This article appears as a guest post on StartUpBeat.com.
It’s been almost half a decade since the Internet overtook television as the preferred medium for advertising, and with the advent of ever-more sophisticated mobile delivery mechanisms, 2015 promises to be yet another big year for online marketing. Perhaps the only thing getting in the way of this otherwise inexorable momentum, however, is the persistent lack of transparency undermining the industry.
First, the good. Most businesses have already established some sort of online advertising presence–even if that only extends to do-it-yourself social media outreach–and those businesses that haven’t increasingly understand the need to take their advertising arms digital. Spending continues to rise, both in raw terms and in relation to the overall marketing and advertising sector. And given the deepening popularity of e- and mobile commerce, there is no reason to expect demand won’t, also.Read More
In the not-so-distant marketing history, brands could only reach consumers through a few marketing channels, such as product catalogs, customer service linesand in-store interactions; but with the advent of digital media ad online advertising, the number of channels for reaching consumers has increased exponentially.
Today, customer journeys are far from linear - they tend to happen across multiple platforms, devices and sessions, and make purchase decisions based on a variety of “touch points,” such as social media, mobile apps, dynamic banner ads and retargeting ads.
Pressure is building on brands to shift their advertising spend to digital, and rely more heavily on data to measure the success of their campaigns. And at the heart of this transition is attribution.
Marketing attribution is a method used by marketers to assign value to each channel that plays a role in influencing a consumer to make a purchase. For example, if a user visits your website through an organic search; returns later via a social network and then makes a purchase after clicking on a banner ad, which channel should get the credit?