Digital Media News

Ad traffickers have an important role to play when it comes to maximizing the potential success of your online marketing campaign. They are the professionals responsible for uploading and submitting various advertisements to different mediums, including print, broadcasting, and Internet venues or platforms. Not only that, but they're also responsible for tracking the progress of the campaign that you get involved in, all the way from conception of the original idea, to the delivery into the minds and thoughts of your audience.

A good Ad trafficker will monitor deadlines, keep track of billing information, and deal with the complications involved with advertisement placement and scheduling. Throughout the progress of your advertising campaign, your trafficker will coordinate the movement of various creative projects, ideas, and advertisements, as well as any associated paperwork that may be relevant to your business.

With so much important work to be done, it's crucial to make sure that you hire the right Ad Trafficker if you want to make a great impression on your audience. Following, we'll cover some of the most important qualities to look for in an Ad trafficker, so you know how to separate the experts, from the amateurs.

For those who don't know, ad trafficking is a technique used in marketing and sales strategies, intended to sell advertising services to businesses and various other clients. The ad trafficking agent responsible for managing these advertisements will place the media and creative in strategic locations to enhance the chances that interested customers will see it, and convert.

Typically, professional Internet ad traffickers will work closely with their clients to carefully develop and place banner ads or similar tools on a range of specific websites. The aim is to create an effective advertising campaign based on recognizing the ad formats most likely to attract the attention of the client's target market. Depending on how successful a particular ad series may be, the client may request additional impressions when they feel as though the trafficking is generating a higher level of conversions, and the client will be able to have input throughout various stages of the ad campaign.

“In a year unlike any other, the Steel Advertising campaign for Texas A&M San Antonio broke new ground in the digital advertising market. While we expect things to change and evolve in 2021, we believe that the digital advertising program developed by Steel will serve as a model for Higher Education online campaigns in the future.” - Eric Greener, Founding Partner, ExactDrive Inc.

Texas A&M University-San Antonio has been one of the fastest-growing Universities in the Texas A&M System in recent years. The University is dedicated to an experiential learning curriculum that allows students to get ahead in their career while still in college. The University needed a digital campaign that would align A&M-San Antonio’s messaging with prospective students’ immediate needs. Right in the middle of the campaign, COVID-19 hit and stakes got higher.

ExactDrive is excited to be included in a recently article posted on Forbes.com. This post was written by Tim Nichols of ExactDrive Inc.

Competition for ad space is fierce. It’s a growing trend that’s hardly surprising given the advances of technology and how the world now likes to consume content. Whether you use Google AdWords, Dynamic Ads or Facebook Ads, content marketing or some sort of mixture, the essence of online advertising is simple: you must make sure that your ads get seen, they need to be effective and you should aim to avoid wasting valuable ad spend.

So how can you make sure that your campaign achieves what you want it to?

Check out our 4 tips.

1. Have laser-targeted ads.

As the saying goes, you can’t please all the people all of the time. An advertising campaign should be geared towards your audience.

Advertising makes up a crucial part of developing a successful online presence and bringing in new revenue. Any thriving marketing expert or publisher must employ an effective ad operations company if they want to make sure that everything continues to go smoothly with their future strategy. However, although some people already know how important ad operations may be, others are left wondering what it's actually for.

Ad operations teams work with online and digital strategies to help publishers manage their advertising campaigns and maximize potential revenue. Digital advertisers may offer anything from display advertising in the form of rich media and banner advertising, to search marketing, text advertising, mobile ads, and video advertising. So once you've established just how important ad operations actually are to your business, how do you ensure that you can keep your team happy?

Contrary to popular opinion, the idea of content marketing and its importance isn’t a new one. Bill Gates first drew attention to the concept in his appropriately-titled 1996 essay ‘Content Is King’. In the essay, he talks about his predictions for the Internet after its recent birth and his message is simple: understand that companies who find ways to inform and entertain will thrive on the Internet and reign supreme. Content marketing is on the rise.

Gates’ 18-year-old prediction was accurate - it’s still an extremely important issue today. Content marketing should be adopted as a philosophy, not taken to and tested like a trend. There are plenty of misconceptions and assumptions about content marketing, so what’s it all about?

Creating good SEO content is something of an unsung skill. Perhaps that’s because it’s a relatively new writing discipline. There’s a constant call for high quality SEO content on the web and an ever-growing demand for accomplished writers who understand how to create effective optimized copy. In short, consistently publishing quality content that is SEO aware in the form of case studies, blogs etc. it will help generate a growing amount of incoming organic traffic to your website.

If you’ve never written content for the purposes of SEO before then there are a few things you need to consider before your begin. First, it’s really not as easy as it sounds, especially when it comes to maintaining style while still making sure the content’s keyword density meets requirements. Anyone who tells you it’s a piece of cake is misinformed, or simply out to mislead. We’ve all seen advertisements that claim that writing SEO content requires no experience, and most of us have had the misfortune to come across copy written by people who believe that. The results are risible at best. And even if the amateurish blog or substandard article does manage to pull traffic to the site, visitors’ interest won’t be held for long if the content is poorly written or inaccurate. This happens all the time, and it’s bad news for the companies who have bought second-rate content and deservedly bad news for the companies who employ so-called writers to provide it. Neither will be in business for long.