ad_traffickerAd traffickers have an important role to play when it comes to maximizing the potential success of your online marketing campaign. They are the professionals responsible for uploading and submitting various advertisements to different mediums, including print, broadcasting, and Internet venues or platforms. Not only that, but they're also responsible for tracking the progress of the campaign that you get involved in, all the way from conception of the original idea, to the delivery into the minds and thoughts of your audience.

A good Ad trafficker will monitor deadlines, keep track of billing information, and deal with the complications involved with advertisement placement and scheduling. Throughout the progress of your advertising campaign, your trafficker will coordinate the movement of various creative projects, ideas, and advertisements, as well as any associated paperwork that may be relevant to your business.

With so much important work to be done, it's crucial to make sure that you hire the right Ad Trafficker if you want to make a great impression on your audience. Following, we'll cover some of the most important qualities to look for in an Ad trafficker, so you know how to separate the experts, from the amateurs.

1.    Attention to Detail

First things first, you need to be sure your Ad trafficker has incredible attention to detail. After all, every step that professional takes in the progression of your campaign needs to be done according to what is best for maximum return on investment.

When you meet with your Ad trafficker, or speak to them regarding the details of your project, it's important to look out for their enthusiasm regarding the advertising scheme, and any information they can give you about how they may be able to improve your strategy. The more detail-oriented your professional is, the better.

2.    Technical Skills

Although they may not be responsible for making your online ads, having an Ad Trafficker with a knowledge of important technical aspects is a great benefit to your business. Whether it's a flash creative, HTML creative, or another form of media creative, technical knowledge can ensure that your ad trafficker notices the moment something in your campaign stops working as it should.

In those circumstances, if a creative suddenly needs to be fixed, your ad trafficker will be able to quickly examine it, determine what may have gone wrong, and then either fix the issue themselves, or inform the client that something needs to be changed before it's loaded onto a website.

3.    Communication

If you can't communicate freely with your Ad Trafficker, then how will you know if everything is going according to plan? Your chosen professional should have excellent follow up skills that he or she uses to keep you informed with the details of your project every step of the way. If you feel uncomfortable talking to your ad trafficker about the details of your chosen job, or you find that they don't get back in touch with you for weeks after you reach out for correspondence, then you may need to look for someone else.

What's more, be sure that your ad trafficker is well-organized and punctual. In other words, if he or she tells you that they will be in touch with some new information the following week, ensure that they do get in touch with you. If they forget, or you have to prompt them to engage in a conversation, then this may be a sign of problems for the future.

4.    Management Skills

Finally, an ad trafficker takes part in so many different nuances involved with your marketing process, that they should have at least some management skills to help them along the way. After all, for an advertising campaign to be successful, your trafficker will need to work with other companies, platforms, artists, and talents to ensure that the best possible results are being delivered time after time.

To some degree, your ad trafficker will learn more management skills the more time he or she spends working within his or her chosen career. However, it's important to make sure that the drive and characteristics are there when you begin speaking to them about the future of your business, and your advertising ideas.

Choosing an Ad Trafficker

As with the search for any professional, you'll find that part of choosing the perfect ad trafficker will come down to your gut feeling. To some degree, you'll need to listen to your instincts, and decide whether you think this professional can truly offer an advantage to your business.

If you feel that the person you're speaking to can help your company to grow and develop, or may be able to draw in your audience with more success than your previous campaigns, then you are probably on the right track to selecting the right ad trafficker.

Topics: Ad Ops, Ad Trafficking, Ad Operations, Ad Trafficker

Adam Parikh

Written by Adam Parikh

In a 13+ year career on the forefront digital marketing, I have proven to be an online marketer and ecommerce professional that delivers results. My deepest knowledge lies in Search (PPC + SEO) and Display (Programmatic, RTB, DSP). I am also well versed in email, affiliate, comparison shopping engines and social media marketing.