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Local online Advertising.jpegLets discuss the benefits of local online advertising. As a business, you may be tempted to spread your marketing efforts as far and wide as possible, to catch as many potential customers as you can. Unfortunately, while a global approach to your marketing strategies might seem like a good idea to begin with, the truth is that it can limit your chances of success.

When you attempt to compete with huge companies for global ad purchases, then you're placing yourself in a difficult position - particularly if you're a small business. The chances are that you won't have the ad budget, or the brand authority that you need to make the right impact, and you could end up under utilizing your money on strategies that provide limited enhancements your bottom line.

An exciting solution for smaller businesses, is to consider localized ad buys, which are designed to attract a very specific geographical selection of people. These localized ads are based around your specific area, and are targeted to draw people who are browsing certain websites or searching for specific keywords that are linked to your location.

Why Is Local Online Advertising So Effective For Small Businesses?

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Localized ad buying allows companies to jump into the competitive online market at a pace that is more realistic. Rather than instantly trying to compete with the top sellers in your industry, you focus on a smaller audience, pinpoint the best solutions for selling, and ensure that you have everything you need to become a familiar name for the people in a specific geographical area.

Localized ad buys can give you the strength that you need to grow your business on a smaller budget, so that when the time comes to expand to global advertising, you have the brand authority you need to make a real impact.

1. Target Specific Demographics

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Localized Ad Buys allow you to specifically target certain demographics within local areas. This means that if you don't have a huge online reputation, you can start getting the word out about your products and services to people who are nearby. The fact that you are local can be a huge selling point to customers who are just getting to know your company for the first time. After all, if you're nearby, they know that they can contact you directly if they have any problems, and even visit a brick-and-mortar store if necessary.

Localized ad buying is a great way to initiate a relationship with the customers that live close to your business, and are more likely to support your growth.

2. Build Your Reputation

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Local online advertising is also a fantastic way to build your reputation online. If you're starting off as a small business, you'll quickly learn that word of mouth is incredibly valuable, and if you begin by establishing excellent customer service and fantastic products or solutions for the people in your local area, then you'll have a great foundation on which to build your overall online reputation.

Location based advertising is essential for building a good reputation for your company, because it allows you to interact directly with your largest customer base. That said, it's important to make sure that your localized ad buying has the right impression on your audience too. Remember, use high-quality graphics, great content, and provide plenty of information about your business wherever necessary.

3. Stick To A Smaller Budget

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Localized ad buying is often far less expensive than purchasing huge advertising campaigns that are international, or even global in scope. Your aim is only to reach out to a certain number of people, and that means that you'll have a lot more flexibility to deal with in terms of ad budget. A lot of localized ad purchases are very affordable for small businesses, and can be perfect for companies who are struggling to find enough money to make an impact online.

With localized ad buying, you should also get a higher return on your investment, because you will have specifically targeted certain demographics to maximize your sales. With the right exposure to a specific group, your chances of selling will be greatly increased.

4. Guarantee Your Exposure To Relevant People

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Finally, one of the most positive factors of local online advertising is the fact that it guarantees that you're getting your marketing efforts out to the right people. Since local people are far more likely to support your business and help it grow, you instantly access a more engaged group of people in your geographical area. At the same time, you can adjust your advertising efforts to appeal to a specific demographic too - so that you have the best possibly chance of reaching customers most likely to buy from you.

Topics: Online Advertising, Media Buying, Demographic Targeting, Audience Targeting, Local Advertising, Locialized Ads, Local Ads, Local Online Advertising

Tim Nichols

Written by Tim Nichols

Tim Nichols is a founding partner at ExactDrive, a digital media buying agency with white label, reseller and managed service options available. ExactDrive plans, manages, and optimizes online advertising campaigns with the objective of delivering measurable value and empowering clients to find precisely targeted audiences. ExactDrive has offices in Minneapolis, MN, Milwaukee, WI and SouthWest Florida.

Tim Nichols is also a contributing author on Forbes.com.

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Founded in 2011, ExactDrive is a data-driven digital media buying and planning agency. We’re always on the lookout for motivated ad agencies and businesses with a growth and improvement mindset. The more successful you are, the better your business will grow and ExactDrive is here to help.
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