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Oct 4, 2021 12:46:00 PM

Building Customer Loyalty Through E-commerce

In today’s ultra-competitive e-commerce market, it’s harder than ever to earn and maintain customer loyalty. There isan ever-growing number of businesses competing in the same market space for the same customers’ dollars, and an abundance of choice for the discerning consumer. This means that businesses need to work that much harder to retain customers.

Studies from the U.S. Small Business Administration and U.S. Chamber of Commerce have found that acquiring new customers can cost five to seven times more than simply retaining existing customers, so it is within the interest of businesses to pay as much attention to customer retention as acquisition. In order to do this, it is imperative to have a good retention strategy in place.

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Jun 28, 2021 11:00:00 AM

3 Things Media Buyers Can Do To Make Their Lives Easier

Most businesses know that establishing a reliable presence and identity online is one of the most crucial things that any business can do to make a mark in their chosen industry. While there are numerous forms of advertising available to help companies achieve this goal, one of the more popular options can be found in the form of media buying.

To become an amazing media buyer, and minimize the complexities involved with online advertising today, you need to master the art of getting maximum value for your money. The following tips can help media buyers when it comes to enhancing brand identity, ultimate ad viewability, and successful user interaction.

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Dec 21, 2020 12:29:00 PM

What Makes For a Really Great Retargeting Campaign?

A rather unimpressive 2% of shoppers will convert during their first visit to an online store. This means that 98% of your customers could be slipping through the cracks - and that's where retargeting comes in.

The concept of retargeting in advertising focuses on allowing your brand to zero in on those 98% of visitors, giving them a second, third, fourth and fifth chance to convert. It allows you to show tailored ads to potential customers via social media, search engines, and other websites. They see your advertisements, click back into your website, and convert. Retargeting is a way for you to stay connected to your potential customers, feeding all of the stages of your marketing funnel with engagement, brand recall, and conversions.

Of course, the more amazing your retargeting campaign is, the more successful you are likely to be. Though this is a concept that has been proven to be effective, it's also worth noting that a poorly conducted campaign could hurt or hinder your marketing efforts. With that in mind, here are some best practices to follow when you're wondering what makes for a good retargeting campaign.

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Feb 16, 2017 2:00:00 PM

Benefits Of Local Online Advertising

Lets discuss the benefits of local online advertising. As a business, you may be tempted to spread your marketing efforts as far and wide as possible, to catch as many potential customers as you can. Unfortunately, while a global approach to your marketing strategies might seem like a good idea to begin with, the truth is that it can limit your chances of success.

When you attempt to compete with huge companies for global ad purchases, then you're placing yourself in a difficult position - particularly if you're a small business. The chances are that you won't have the ad budget, or the brand authority that you need to make the right impact, and you could end up under utilizing your money on strategies that provide limited enhancements your bottom line.

An exciting solution for smaller businesses, is to consider localized ad buys, which are designed to attract a very specific geographical selection of people. These localized ads are based around your specific area, and are targeted to draw people who are browsing certain websites or searching for specific keywords that are linked to your location.

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Feb 29, 2016 12:29:49 PM

5 Google AdWords Features that Add Value

Google AdWords is perhaps the most popular and commonly used advertising platform available. Not only is it incredibly flexible, but it is packed with features that are specifically designed to help you get more out of your marketing strategies. Unfortunately, most people fail to get the most out of their advertising platforms, simply because they don't know how to unlock the beneficial features it offers.

It's no surprise that marketers have trouble keeping up, however - Google is constantly updating, removing features that don't work, adding new ones, and even changing the way that existing concepts function. However, failing to check out some of the most underused features of AdWords could be having a significant impact on your PPC performance.

If you're looking for ways to bury the competition, the following five features on Google AdWords could help you to improve you platform success by a significant percentage.

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Jun 3, 2015 12:22:00 PM

ExactDrive Partners With LiveRail To Offer Premium Video Advertising Services

Would you like to grow your ad business? Then why not check out LiveRail? LiveRail, a Facebook company is monetization platform for publishers, broadcasters, and app developers. Put simply, LiveRail’s technology helps businesses maximize their ad revenue. And let’s face it, that’s music to a lot of ears.

Setting up a business to take transactions is one thing, while effectively monetizing a product or service is quite another. But while those tasks are difficult enough, getting the most out of your online advertising campaign is a great way to monetize something. Businesses need to sell their inventory in a smart and safe way, but that’s often quite a complex challenge, regardless of how big the publisher in question is.

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May 29, 2014 10:30:00 AM

Demographic Targeting Using Age And Gender Data

Demographic targeting continues to grow in popularity. A lot of clients want to use age and gender in their campaign targeting and want to find out more about these options. Dividing consumers into groups based on age and gender can greatly help advertisers determine their target audience for particular products and develop ads geared toward a specific demographic. With that in mind, it could be helpful to share additional details about how demographic targeting data is gathered, including a discussion around approximately how much impression inventory is available that contains demographic data.

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