Oct 2, 2013 10:25:00 AM

Self Serve Advertising Platform Upcoming Features October 1 2013

Self Serve Advertising Platform Recently Released Features

At ExactDrive we are constantly working to improve and enhance our self-serve advertising platform. Online advertising is a complex and constantly changing endeavor that requires a firm hand on the pulse of change, brand safety and the set of next best competitive features. We are excited to roll out yet another round of new features and enhancements. Please have a read and continue providing feedback to us so we know what other features are needed so they can be adding to our November release.

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Oct 1, 2013 1:53:00 PM

ExactDrive Releases Facebook News Feed Advertising

The U.S. Government may be shut down but ExactDrive will keep rolling on with our digital world domination plan.  But in all seriousness, we are excited to announce that we just released Facebook News Feed Advertising capabilities.

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Aug 15, 2013 3:37:00 PM

Advertising Optimization

Advertising optimization can be very complex and confusing. Not to mention that in the Internet advertising space there is an abundance of available inventory. The problem is, only a subset of that inventory will work for your advertisers and campaigns. The challenge then becomes how do you spend a minimal amount of money to identify the subset of inventory that will perform the best but at the same time be the most cost effective? In short, how can you successfully optimize Internet Advertising without breaking the bank or taking up all of your free time?

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Jul 25, 2013 3:03:00 PM

Programmatic Media Buying Makes People More Important Than Ever


Exact Drive's Tim Nichols sits down with Myles Younger to discuss how programmatic media buying makes people more important than ever.

Myles Younger is head of marketing and business development at Canned Banners, a platform for dynamic display ad creative.

Tim Nichols: You've been focused on ad creative for a long time now. What's got you thinking about media buying?

Myles Younger: In building out Canned Banners' dynamic display ad business, obviously we're going to be judged almost exclusively on the performance outcomes of the campaigns that we run. And top performance comes from a symbiosis between ad creative and media buying (among other ingredients). So in order to develop a successful platform, I can't focus solely on ad creative any more; Canned Banners is basically joined at the hip with whichever media buyer or DSP is running our creative. It's been an awesome learning experience.

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Jul 21, 2013 6:06:00 PM

Self Serve Advertising Platform Upcoming Features

At Exact Drive we are constantly working to improve and update our self-serve advertising platform. As the online advertising industry continues to change, advance and envolve so does our software. Powering hundreds of online advertising campaigns against billions of available impressions everyday is a demanding challenge. We are excited to continue to tackle and battle these challenges for our dedicated clients as well as our value added resellers that use the white label version of our self-serve advertising ad platform.

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Jul 19, 2013 6:55:00 PM

Advertising Adventures With Sympathetic Delta Air Lines

This is a long story. So I'm driving along Interstate 70 in Colorado trying to make my flight from Denver to Minneapolis, Google Maps is telling me I'll be rolling into the airport around 2:30pm, which means that I'll be in great shape, as my flight is at 3:45pm. Then I start hearing on the radio about an accident on I-70 near I-270 and I don't know where that is except that I'm on I-70, and I'm still maybe 45 minutes from the Denver International Airport so I'm not too worried. I come in and around Denver, heading toward the East side of town and out toward the airport, and I hear again on the radio that I-270 and I-70 East are at a standstill because of this accident.

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Jun 1, 2013 12:20:00 PM

Exact Drive Launches Self-Serve Advertising Platform

GET IN THE DRIVERS SEAT

Advertisers traditionally have very little control over online ad campaigns. We think that’s a mistake. That’s why we let you determine targeting, inventory selection, placement and more. The result is a tailored campaign that aligns with your brand, budget and schedule.

Exact Drive designed and developed its self-serve advertising platform to provide small to mid size ad agencies (and Independent Resellers too) with an advertising platform that provides a turn-key solution to Plan, Manage, Traffic, Analyze, Report, and Optimize Digital Display campaigns for their clients.

  WE BUILT A SIMPLE AND TRANSPARENT SELF-SERVE ADVERTISING PLATFORM

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Feb 19, 2013 11:47:00 AM

What is Online Advertising?

If you are just beginning to research online advertising and what it can do for your business, one of the essential questions you need answered is: What is online advertising? At  Exact Drive, we realize that not everyone is familiar with the domain of advertising and abbreviations (people in online advertising love abbreviations), so we are headed back to the basics to give you a quick overview of the wonderful world of online advertising.

 

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Feb 18, 2013 10:01:00 AM

Click Fraud Hurts Pay Per Click Advertising

Almost as soon as pay-per-click (PPC) advertising was invented click fraud became a problem, a nasty thorn in the side of an otherwise constructive way to advertise on the Internet. As smart phone users become more mobile web savvy and the uptick in online advertising continues to trend, businesses will begin to find more lucrative and safe methods of advertising on the Internet. Pay-per-click advertising has long been a very popular (and successful) way to advertise on the Internet. However, one of the main problems with pay-per-click advertising has been and continues to be battling click fraud.

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Feb 12, 2013 10:06:00 AM

Internet Advertising Strategies for 2013

ExactDrive_Advertising_PlatformIn any Internet advertising campaign, staying on top of the competition is crucial. Each year brings forth new strategies to reach this goal and offers companies more options for choosing the right Internet advertising package. What worked just 2 years ago may now leave sales flat and traffic on the downturn.

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