Exact Drive Self Serve Advertising Booking EngineGET IN THE DRIVERS SEAT

Advertisers traditionally have very little control over online ad campaigns. We think that’s a mistake. That’s why we let you determine targeting, inventory selection, placement and more. The result is a tailored campaign that aligns with your brand, budget and schedule.

Exact Drive designed and developed its self-serve advertising platform to provide small to mid size ad agencies (and Independent Resellers too) with an advertising platform that provides a turn-key solution to Plan, Manage, Traffic, Analyze, Report, and Optimize Digital Display campaigns for their clients.

Simple and Transparent Self Serve Advertising Booking Engine  WE BUILT A SIMPLE AND TRANSPARENT SELF-SERVE ADVERTISING PLATFORM

Exact Drive makes Internet marketing easy, and that’s no small feat. We packaged our unique approach in an intuitive tool that helps automate your campaign.

Become a Branded Reseller  BECOME A BRANDED RESELLER

Exact Drive offers a white-label solution so you can brand your media buying software to look and feel like it is your own.  Leverage your software to manage and execute your clients online advertising campaigns.  The white-label solution allows you to create resellers as well as manage multiple user accounts allowing you roll this software out to anyone on your team. 

Launch a campaign in no time  USE IT TO LAUNCH A CAMPAIGN IN NO TIME

The Exact Drive Ad Platform guides you through the process of target selection, ad placement, scheduling and budgeting in a few simple steps.

Generate Results, Not Regrets  GENERATE RESULTS, NOT REGRETS

Our software includes everything you need to create and execute online marketing strategies that increase sales, attract new customers and open new channels.

Buy in Real-Time  BUY IN REAL-TIME

Acquire individual impressions as they become available, instead of paying for large buckets of inventory you may not need — or that may not fit with your brand.

Google Ad Planner  Google Media Planner Integration

Improve efficiencies by leveraging our Google Media Planner integration.  The Google Media Planner spreadsheets can be uploaded directly into the Exact Drive Self Serve Advertising Platform.

CONTROL YOUR CAMPAIGNS LIKE NEVER BEFORE

Targeted campaigns ensure strong customer engagement and drive sales. Whether you want to raise awareness or incite action, Exact Drive targeting and retargeting solutions deliver results through a transparent platform.

PINPOINT BY DEMOGRAPHICS & GEOGRAPHY

precision Targeting.  Age, gender and income are the foundation of online advertising. Refine your approach using demographic targeting that places online banner advertising on sites your targets visit most often. Then customize geographically by country, state, city, DMA, ZIP code or congressional district.

BEHAVIORAL TARGETING

Increase click-throughs.  Select prospects based on what they actually do online. This technique delivers display ads to audiences who are actively seeking your offerings or have a history of visiting websites of a similar content or topic to your product or service.

 

CATEGORICAL TARGETING  

Capture attention.  Category targeting places display ads on sites that are categorically relevant to your industry and customers’ interests. Examples include entertainment, technology, health and travel.

 

 

DRIVEBACK REMARKETING

Personalized Advertising.  Retargeting drives proven prospects back to your site. It precisely targets users who visit your site, spend time on a specific part of your site, or view/click your banner ads on another site.

 

 

SEARCH RETARGETING

Target by keyword.  Search retargeting targets user audiences based on previous keyword searches they conducted on search engines such as Google, Yahoo & Bing.  This strategy provides a great one-two punch by aligning your search engine marketing (SEM) and display advertising.

 

MOBILE ADVERTISING

Extend your reach.  Reach your target audience, regardless what device they are on by incorporating a mobile advertising strategy.  Target users by behavior, content or even by a specific mobile device.

 

 VIDEO ADVERTISING

Increase Engagement through High Impact Video Advertising.  Capture the attention of your target audience through high-impact video advertising.  Reach your target audience through in-banner video advertising or leverage our PreRoll video capabilities, which has grown into one most effective video advertising strategies. 

FACEBOOK EXCHANGE

Go social.  Extend your reach by leveraging our Facebook Exchange Advertising capabilities.  Leverage the worlds largest social media platform by advertising on the prestigious Facebook.com domain.  Target category sections such as Albums, Events, Pages, Home, Profile, Photos and more!

3 MOST COMMON WAYS ONLINE ADS ARE PURCHASED (MEDIA BUYING):

CPM- COST PER THOUSAND

Advertisers pay based on the amount of people who see their ad (called impressions).  The pricing is bundled in units of a thousand impressions.

CPC - Cost per Click

Advertisers pay each time a user clicks on the ad and is directed to their website.

 

CPA - Cost per Action (or Acquisition)

Advertiser pay for each specified action (a purchase, form, submission, download, etc.)

REPORTING & OPTIMIZATION 

Gain access to on-demand reporting (updated hourly) to monitor, optimize and analyze your campaigns.  Reporting includes campaign performance, creative attribution, and site level domain reporting.

GET STARTED TODAY

Exact Drive offers automatic sign-ups for individual users and resellers so start your media buying experience by registering today! 

Topics: Digital Media, Internet Advertising, Media Buying & Planning, Company News, Banner Ads, Self Serve Advertising Platform

Tim Nichols

Written by Tim Nichols

Tim Nichols is a founding partner at ExactDrive, a digital media buying agency with white label, reseller and managed service options available. ExactDrive plans, manages, and optimizes online advertising campaigns with the objective of delivering measurable value and empowering clients to find precisely targeted audiences. ExactDrive has offices in Minneapolis, MN and Milwaukee, WI.

Tim Nichols is also a contributing author on Forbes.com.