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Exact Drive provides online display advertising, media planning, media buying and campaign optimization
DELIVER THE BEST AD
TO THE RIGHT TARGET
AT THE PERFECT TIME.
What we do
BOOST SALES, EXPAND
OUTREACH, BUILD BRANDS
AND DRIVE GROWTH.
Why it works
YOUR BEST PROSPECTS
ARE ONLINE. Does YOUR
BUDGET know that?
Getting started
We GET
INTERNET MARKETING
EXACTLY RIGHT.
Getting started

Online Advertising,
Sharpened and Simplified

Exact Drive delivers Internet advertising solutions that make it faster and easier to reach more people who are ready to embrace your brand. We plan, manage and optimize Internet advertising campaigns to provide the results you want — with an ROI that’s impressive.

Wisconsin State Senator Facing Recall Effectively Uses Online Ads in Victory

Exact Drive ran nearly 6 million ad impressions for the Harsdorf campaign, achieving strong click-through-rates and winning Senator Harsdorf her 2011 recall election.

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Fox Broadcasting Company

The Fox Network worked with Exact Drive to increase awareness of a syndicated TV crime procedural among age- and gender-specific cable viewers in two DMAs.

View Case Study

Coalition of Minnesota Businesses

The CMB worked with Exact Drive to design effective online display ads and target those ads to people most likely to contact legislators and the Governor.

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Travel Leaders

Travel company improves the quality of sales leads and maximizes its online marketing budget through cost-effective, precisely targeted display advertising.

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PriceGrabber.com

Leading comparison shopping site finds success remarketing lost visitors with Dynamic Ads. Dynamic ads and remarketing working together reroutes casual visitors, transforming them into loyal customers.

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Freedom Club State PAC

The Freedom Club State PAC sought Exact Drive to include an online presence in their overall plan to retake the majority in the Minnesota House of Representatives.

View Case Study

Friends of Sheila Harsdorf

Exact Drive ran nearly 6 million ad impressions for the Harsdorf campaign, achieving strong click-through-rates and winning Senator Harsdorf her 2011 recall election.

View Case Study

We find audiences.

Need the undivided attention of a precise demographic group? Whether you want to connect with C-suite professionals, active travelers, tech-savvy teens, likely voters or anyone else, we’re happy to make the introduction. Online marketing campaigns planned, managed and optimized by Exact Drive ensure online ads target anyone, anywhere.


The Saint Paul Area Chamber partnered with Exact Drive to help deliver our message in a targeted and effective way. Their cutting-edge technology and excellent team made sure that we put the right message in front of the right people for the lowest possible cost.

Matt Kramer
President, Saint Paul Area Chamber of Commerce

End-to-end services.

Exact Drive works with you before, during and after your campaign launches to maximize results, applying a deep portfolio of Internet marketing tools and technologies.

Research & Strategy

Successful Internet marketing plans depend on accurate, in-depth intelligence. We know your industry, competitors and customers. Our insight gives you an edge before the first ad runs.

Media Planning & Buying

Our media plans leverage expert strategic insight and rich data to fuel audience forecasting and precise targeting. We set schedules, select metrics for accountability and align plans with spend.

Campaign Management
& Operations

Direct and real-time media buys let you manage inventory and campaigns separately or integrate these functions. You can also blend buying techniques for greater flexibility.

Creative & Ad Placement Optimization

We analyze content to make sure ads are compelling, then provide access to more than 2,500 hand-picked websites and 119 billion of the best impressions available.

Billing, Reporting & Analysis

Expect detailed reporting and analysis, including placement verification, creative engagement and heat mapping, geographic engagement tracking, click-through rate and demographic engagement.

Defy convention.

Get beyond the typical approach with Exact Drive. We combine unprecedented pricing control with ultra-precise targeting to combat the rise in audience and inventory fragmentation.

Simplify

Exact Drive simplifies complex media planning and fulfillment schemes, offering a more convenient way to access the biggest publishers and exchanges.

Verify

With Exact Drive, you can be sure you’re acquiring select inventory that meets all of your requirements — not buckets of inventory with questionable value.

Coordinate

We help you figure out key audiences and points of influence on the path to purchase. Testing determines the right exposure/medium/channel to drive desired actions.

Optimize

A sharp, forward-looking Internet marketing plan delivers better results using fewer dollars. That means spending less to attract new customers, strengthen relationships and expand markets.

Analyze

Exact Drive helps you achieve your strategic goals — then we deliver the hard, transparent data you need to measure ad performance, quantify success and improve decision-making.

We know your market.

Exact Drive plans, manages and analyzes Internet marketing strategies for an incredibly wide range of customers across many vertical markets and areas of specialization.

Travel

Increase brand awareness, improve sales lead quality and maximize marketing budgets for cruise lines, tourism departments, theme parks, hotels, airlines and auto rental.

Financial Services

Differentiate offerings, highlight unique products and measure brand reach for insurance products, financial services, banking and mortgage services.

E-Commerce & Retail

Increase sales, attract new customers, promote brand extensions, increase loyalty, retarget lost site visitors with the precise products & categories they browsed, personalized dynamic ads.

Healthcare

Compete more effectively, attract desirable patients and gain local market share for medical devices, hospitals and clinics, specialty practices and physicians.

Education

Recruit top students, boost fundraising and improve visibility for undergraduate, graduate, postgraduate, MBA, technology, law, nursing and online degree programs.

Politics

Connect with constituents and drive fundraising efforts for GOTV, PACs, advocacy groups, nonprofits, independent expenditures and issue-based campaigns at the local and national level.

Get in the driver’s seat.

Advertisers traditionally have very little control over online ad campaigns. We think that’s a mistake. That’s why we let you determine targeting, inventory selection, placement and more. The result is a tailored campaign that aligns with your brand, budget and schedule.

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We built a simple and transparent platform.

Exact Drive makes Internet marketing easy, and that’s no small feat. We packaged our unique approach in an intuitive tool that helps automate your campaign..

Test Drive It

Use it to launch a campaign in no time.

The Exact Drive application guides you through the process of target selection, ad placement, scheduling and budgeting in a few simple steps.

Test Drive It

Generate results, not regrets.

Our software includes everything you need to create and execute online marketing strategies that increase sales, attract new customers and open new channels.

Test Drive It

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78% of users

use the Internet to research products

90% of users

visited a social networking site every month in 2010

79% of adults

in the U.S. use the Internet

fully 40%

of smartphone users use them for comparative shopping

67% of B2C

companies acquire new customers online

2,750 page views

is the monthly average Internet use in the U.S.

fully 70%

of search links are organic, not paid

33% of people

in the U.S. spend 3 or more hours online daily

35 and up

is the age range for 40% of Facebook users

24% of adults

post comments and reviews about items they purchase

1 out of 8

minutes online are spent on Facebook

41% of B2B

companies acquire new customers online

Control your campaigns like never before.

Targeted campaigns ensure strong customer engagement and drive sales. Whether you want to raise awareness or incite action, Exact Drive targeting and retargeting solutions deliver results through a transparent platform.


Pinpoint by demographics
& geography


hand-pick your
sites



dictate the
details


buy
in real-time


driveback™
remarketing


Place display advertising on sites that reach your audience through specific targeting, including domain, category, content, behavioral and retargeting technology.

Increase ROI.

Site-level targeting focuses on sites that serve your desired targets. It lets you exert control over where your ads are — and are not — displayed.

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Capture attention.

Category targeting places display ads on sites that are categorically relevant to your industry and customers’ interests. Examples include entertainment, technology, health and travel.

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Improve engagement.

Place display ads on pages with specific content. Target premium sites such as MSN, Fox News, WebMD, CNBC, MSNBC and others.

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Increase click-throughs.

Select prospects based on what they actually do online. This technique delivers display ads to audiences who are actively seeking your offerings.

3 Easy Steps:

Select targets by geography and demographics
Determine ad placement by website, content, user interest or behavior
Choose flight dates, budget, impressions and CPM
Extend your display campaign with mobile and video delivery.

Mobile Devices & Video


Get beyond banner advertising with mobile device placement and video delivery. Exact Drive can work with you to extend your online strategy and command attention using the latest channels.

Case Studies


Over the past two years, Exact Drive has enabled Travel Leaders to increase brand awareness, improve the quality of sales leads, and maximize our online marketing budget through targeted, cost-effective advertising solutions.

Ray Spann,
Travel Leaders

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fully 70%

of search links are organic, not paid

35 and up

is the age range for 40% of Facebook users

90% of users

visited a social networking site every month in 2010

67% of B2C

companies acquire new customers online

41% of B2B

companies acquire new customers online

1 out of 8

minutes online are spent on Facebook

Launch successful display advertising campaigns with Exact Drive’s Internet Marketing solutions.
Exact Drive has been a tremendous partner of the ACU in our efforts to get our message across effectively, efficiently and to maximum impact. The Exact Drive team is second to none when it comes to expertise in the online marketing field, and we are proud to continue our relationship with this great company on a number of our cutting-edge advocacy and education projects.

Gregg Keller,
National Executive Director, ACU

Campaigns & Projects


Learn about Exact Drive’s proven Internet Marketing track record.

Let’s work together.

Difference-making online marketing campaigns require innovative strategy, careful planning and insightful analysis. Exact Drive provides all three, making it easier for you to generate the results you want most.


Let us manage your campaigns…

We work behind the scenes to plan, manage and execute successful Internet marketing campaigns, so you can focus on operational imperatives.

Contact Us

…or use our software for unlimited control

The Exact Drive application enables precise control, so you can easily manage a single ad or multiple campaigns. Changes take effect fast and feedback is available in minutes.

Test Drive It
Exact Drive advertisers are in control of important details when it comes to campaign flight dates, budgets, impressions and CPM and specific sites where your display advertising will appear.

Generate real value.

Exact Drive delivers a smart, sophisticated Internet marketing strategy that increases sales, attracts new customers, opens new channels, and taps into new markets.

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Build better budgets.

Channel-specific spend and industry benchmarks are great starting points. But history is just that. Exact Drive helps you anticipate where prospects will be and reach them more cost-effectively.

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Get what you want.

Whether you are investing in innovation, launching new solutions or strengthening your brand, Exact Drive is geared for organizations with a sharp customer focus and broad geographic vision.

Here’s our story.

Founded in 2009, Exact Drive simplifies Internet marketing with strategic expertise and innovative insight you can’t find anywhere else. Our campaign planning, management and optimization services deliver measurable value, empowering our clients to find precisely targeted audiences.

Leadership Team


  • Dan NicholsMidwest/East Coast
  • Eric GreenerMidwest/East Coast
  • Timothy NicholsWest Coast/South
  • Ryan MaloneyWest Coast/South
  • Brian McClungPress Inquires

Reach out today.

For business inquiries or to learn more about us, please use the form below. We’ll be more than happy to answer your questions.

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Headquarters

Minneapolis, Minnesota
888-432-4160

Need Help?

For questions or technical support related to the Exact Drive application, please contact

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