Online Advertising News

Mobile Ad Revenue Is Exploding: Here's How To Improve Your Ads - Forbes.com

Posted by Tim Nichols on Mar 1, 2018 9:49:00 AM

ExactDrive is excited to have a recent article published on Forbes.comPOST WRITTEN BY: Tim Nichols, co-founder of ExactDrive Inc.

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Although TV might continue to be the most dominant medium for ad spend, the rise of mobile is difficult to ignore.

Both Facebook and Google have contributed to an increasing need for companies to make sure they're connecting with their customers through mobile channels. The two accounted for about 60% of all ad spend in 2017. So, with that information in mind, it's important for you to start thinking about whether your mobile presence has the power to captivate and convert your audience. The following tips could help.

Full article can be found here.

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Topics: Mobile Advertising, Digital Marketing, Mobile Optimization, Forbes, Forbes Agency Council, Mobile Ads

Branded Audio Goes Mainstream: Why Your Company Needs It

Posted by Eric Greener on Feb 20, 2018 9:03:00 AM

A lot of businesses spend a great deal of time and money enhancing the visual components of the brand. In fact, companies today are also putting more thought into their written elements too, from the copy on their website to the content on their product packaging. Yet, countless organizations still fail to pay much attention to their audio branding components.

While branded audio might not be the first thing you think about when you're looking for ways to boost awareness for your company, the truth is that the right sound can be just as important as a logo or business name when it comes to building connections with your customers. Many of today's customers recognize MGM films by the roar of the lion at the beginning of a movie and can sing along to the short tune at the end of an Intel commercial.

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Topics: Programmatic Audio Advertising, Audio Ads, Branded Audio

Create And Understand Your Unique Value Proposition With These 12 Tips - Forbes.com

Posted by Tim Nichols on Feb 15, 2018 3:17:54 PM

ExactDrive is excited to be included in a recently article posted on Forbes.com.

Your brand's unique value proposition (UVP) is a critical asset that should serve as the core tenet of your marketing messaging. It tells consumers, employees, investors and other stakeholders exactly what your company offers that no others can. It defines your point of differentiation and explains why you're the right choice to help a customer solve their problems.

If your business is in its very early stages, you may not have yet created your UVP. Follow this advice from Forbes Agency Council members to help you understand and clearly articulate what makes your brand special.

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Topics: Brand Reputation, Brand Image, Forbes, Forbes Agency Council, Value Proposition

11 Push Alert Strategies That Won't Drive Customers Away - Forbes.com

Posted by Tim Nichols on Feb 12, 2018 1:11:28 PM

ExactDrive is excited to be included in a recently article posted on Forbes.com.

It's easy to see why mobile marketing is so popular in the age of smartphones. The immediacy and relevancy of timely, geo-located notifications, sent to a device that most people have with them at all times, is a goldmine for advertisers. Now customers can be reached wherever they are, during times when they are most receptive to branded messaging.

The challenge, however, lies in striking the right balance of frequency, timing and value for your push alert subscribers. A recent survey by Localytics found that 37% of respondents would disable push notifications after receiving just two to five per week from a single app, so it's critical to plan your mobile content wisely.

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Topics: Consumer Behavior, Forbes, Forbes Agency Council, Push Alert

How To Get The Best Visibility With Native Ads - Forbes.com

Posted by Tim Nichols on Feb 8, 2018 12:56:11 PM

ExactDrive is excited to have a recent article published on Forbes.comPOST WRITTEN BY: Tim Nichols, co-founder of ExactDrive Inc.

Pexels
 

Native advertising is quickly growing to be a popular method of getting brands in front of new audiences. By creating appealing content that matches both the theme and style of a third-party website, businesses can seamlessly attract new followers and enhance visibility for its brand.

Not only do viewers spend almost the same amount of time reading native ads as they do editorial content, but they also pay 53% more attention to native advertising when compared to banner ads.

Full article can be found here.

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Topics: Digital Marketing, Native Advertising, Forbes, Forbes Agency Council, Advertising 2018

LinkedIn Sees New Life Among B2B Marketers

Posted by Adam Parikh on Feb 5, 2018 10:01:00 AM

Logo-LinkedIn.jpgWhile other social media channels like Twitter and Facebook struggle to stay ahead of the pack when it comes to engaging with consumers around the world, B2B platform LinkedIn has boosted its position within the marketplace. By making several distinctive changes to the user interface throughout 2017, LinkedIn have ensured that they're in prime position to help companies get the most out of B2B social marketing during 2018.

Today, many experts suggest that in the year ahead, a greater number of B2B marketers will be tapping into the potential that LinkedIn has to offer when it comes to establishing connections with new prospects, partners, and innovators in the marketplace. The question is, how can you make sure your LinkedIn profile is prepared for 2018?

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Topics: Linkedin, B2B

Integrate & Ignite Podcast Episode 133: 2018 Digital Trends, with Eric Greener of ExactDrive

Posted by Eric Greener on Feb 1, 2018 9:24:52 PM

avocet communications logo.pngExactDrive is excited to be on Avocet Communications' podcast, Integrate & Ignite. The podcast explores the nature of what it means to be at the helm in the C-suite. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated business and marketing strategy – and a solid, inspired brand presence – is to success and longevity.

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Instagram Becomes a More Valuable Channel than Facebook

Posted by Adam Parikh on Jan 11, 2018 10:01:00 AM

For a lot of companies, it's easy to assume that Facebook is the best platform for starting your social media marketing campaign. After all, it's one of the most diverse channels out there, with the power to appeal to everyone from young millennials, to mothers, and thriving entrepreneurs alike.

However, as we move towards a more visually-focused marketplace, it seems that platforms like Instagram might be stepping in to take over from Facebook as the best business social marketing channel. In fact, in 2017, Instagram had around 800 million users per month logging into share photos and images with the masses.

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Topics: Social Media, Instagram, Facebook

Influencer Marketing Remains A Useful Strategy

Posted by Tim Nichols on Jan 9, 2018 10:00:00 AM

According to research, around 95% of the marketers who use influencer strategies in their current campaigns consider those strategies to be effective.

In other words, if you're looking for a simple and effective way to boost awareness, engagement, and retention for your brand in the social world, then there are few things better than the power of an influencer. Because influencers already have a pre-existing relationship with the customers that you want to attract, they can help you to create engaging content, and connect with your audience on a deeper level, without the need for any obvious marketing efforts.

As we move into 2018, the chances are that influencer marketing will continue to be just as important as ever. So, the question is: "How can you make sure that you're getting the most out of your influencer marketing campaigns?"

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Topics: Audience Targeting, Engagement, Influencer Marketing

Seven Significant Advertising Topics To Watch For In 2018 - Forbes.com

Posted by Tim Nichols on Dec 27, 2017 12:51:25 PM

ExactDrive is excited to have a recent article published on Forbes.comPOST WRITTEN BY: Tim Nichols, co-founder of ExactDrive Inc.

 

We've seen some serious disruption in the marketing world throughout 2017. As new technology emerges and people start to interact differently with their favorite brands, companies are being forced to reconsider how they connect with the marketplace.

With 2018 just around the corner, now might be the perfect time for your brand to start thinking about the topics that could be poised to leave your advertising team scratching their heads in the coming months. The faster you prepare for these new trends, the quicker you'll make your mark in the industry.

Full article can be found here.

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Topics: Digital Marketing, Forbes, Forbes Agency Council, Advertising 2018

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