YouTube released its first Brand Channel Leader board earlier this year, featuring channels that have had the most success attracting repeat viewership, shares, and engaged fan bases. But how well are brands actually doing on the video-sharing platform?
According to Touchstorm’s Video Index, only 74 of the top 5,000 channels on YouTube belong to brands. This isa mind-blowing statistic, given the video platform’s millions of daily users and the size of marketing budgets for international brands. These 74 brandsare YouTube innovators, who enjoy one new view every two seconds, with their content being liked and shared by legions of loyal fans.