Creating content has quickly become one of the core activities for most brands' marketing teams. Blog posts, social media, videos and other assets serve to establish a company's expertise while building trust and interest with their current and potential customer base.
As the demand for unique, original content continues to grow, the best way to keep up is a solid, well-organized editorial calendar. Whether it's a simple spreadsheet or a formal project management tool, planning out your content in advance can help you stay on top of long-lead deadlines for "evergreen" pieces. Here's how 12 Forbes Agency Council members recommend preparing for those deadlines on your editorial calendar.Read More