Creating content has quickly become one of the core activities for most brands' marketing teams. Blog posts, social media, videos and other assets serve to establish a company's expertise while building trust and interest with their current and potential customer base.
As the demand for unique, original content continues to grow, the best way to keep up is a solid, well-organized editorial calendar. Whether it's a simple spreadsheet or a formal project management tool, planning out your content in advance can help you stay on top of long-lead deadlines for "evergreen" pieces. Here's how 12 Forbes Agency Council members recommend preparing for those deadlines on your editorial calendar.
Images courtesy of FAC members. Members of the Forbes Agency Council Weigh In.