When it comes to online advertising campaigns, effectiveness is clearly everything. No business wants to waste any of their ad spend, that much is obvious. But what other areas can we look to improve ROI? The trouble with many online ad campaigns is that there is often a lack of visibility. It can be hard to make data actionable and to create consistent, meaningful measures. That is to say, there’s often a lack of accountability. ExactDrive's partnership with DoubleVerify helps us provide our advertising clients with media transparency and accountability that delivers the absolute highest level of impression quality for maximum advertising performance.
Campaigns are very much seen as either a success or a failure. But like a lot of things, it’s not always black and white - there are also shades of grey. And with online ad campaigns, there are lots and lots of shades.