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Sep 23, 2015 1:36:00 PM

4 Hurdles Ad Traffickers Commonly Face

For those who don't know, ad trafficking is a technique used in marketing and sales strategies, intended to sell advertising services to businesses and various other clients. The ad trafficking agent responsible for managing these advertisements will place the media and creative in strategic locations to enhance the chances that interested customers will see it, and convert.

Typically, professional Internet ad traffickers will work closely with their client to carefully develop and place banner ads or similar tools on a range of specific websites. The aim is to create an effective advertising campaign based on recognizing the ad formats most likely to attract the attention of the client's target market. Depending on how successful a particular ad series may be, the client may request additional impressions when they feel as though the trafficking is generating a higher level of conversions, and the client will be able to have an input throughout various stages of the ad campaign.

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Sep 8, 2015 9:13:00 AM

The 4 Real Reasons Your Retargeting Campaign Isn't Working

If you know how to use it, advertisement retargeting can be a valuable and powerful resource in drawing consumers back to your website if they weren't ready to buy the first time they visited. Usually, people like to click around different websites and do some comparison shopping before they make a final decision about their purchase, and retargeting helps to increase the chance that when your potential customers are ready to buy - it's you that they'll come back to.

Retargeting campaigns rely on browser cookies to work, allowing them to create an anonymous list of the people that visit your website so that they can be targeted with ads as they move through their online experience. Because retargeting ensures you only deliver advertisements to people who have already visited your site, you can usually save money, and ensure your brand remains fresh in the minds of your prospects.

Unfortunately, not everyone will find that their retargeting campaign is an instant success. There are plenty of reasons why your strategy may fail to hit its mark, leaving you to wonder where all of those conversions have gone. If your retargeting campaign just hasn't worked out the way you had hoped - the following four reasons may explain why.

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Aug 26, 2015 8:30:00 AM

7 Things That Really Great Online Media Buyers Do

Establishing an identity and presence online is one of the most important things that any business can do today. While there are many different forms of marketing available, one of the more popular options comes in the form of media buying

A sub-section of advertising management, media buying takes place when a company or individual responsible for a company's advertisement strategies purchases real estate on a site. To become a truly amazing media buyer, you need to master the art of negotiating placement and price to ensure that you're getting the best possible value for your money. This will enhance your chances for ultimate ad viewability and user interaction.

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Aug 12, 2015 3:27:00 PM

4 Ways To Distinguish Your Banner Ads From Your Competitors

Establishing your own unique personality and brand identity online is a crucial part of managing a successful digital marketing strategy. Although there are various areas that you may need to focus on when it comes to maintaining brand identity, one of the primary things you'll want to concentrate on - is how you're going to distinguish your banner advertisements from those of your competitors. According to Business Insider, you're already fighting against tough odds if you've decided to use banner advertising as your primary form of online representation, but the truth is that poor design is often the cause of poor results. If you know how to make your banner distinct, innovative, and interesting, you can prove the statistics wrong and achieve a fantastic new rate of traffic and conversions. Following are four ways that you can optimize your banner advertisement design and leave your competitors in the dust.

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Aug 6, 2015 8:39:00 AM

What Makes For a Really Great Retargeting Campaign?

According to information provided by research from the retargeting platform "AdRoll", a rather unimpressive 2% of shoppers will convert during their first visit to an online store. This means that 98% of your customers could be slipping through the cracks - and that's where retargeting comes in.

The concept of retargeting in advertising focuses on allowing your brand to zero in on those 98% of visitors, giving them a second, third, fourth and fifth chance to convert. It allows you to show tailored ads to potential customers via social media, search engines, and other websites. They see your advertisements, click back into your website, and convert. Retargeting is a way for you to stay connected to your potential customers, feeding all of the stages of your marketing funnel with engagement, brand recall, and conversions.

Of course, the more amazing your retargeting campaign is, the more successful you are likely to be. Though this is a concept that has been proven to be effective, it's also worth noting that a poorly conducted campaign could hurt or hinder your marketing efforts. With that in mind, here are some best practices to follow when you're wondering what makes for a good retargeting campaign.

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Aug 4, 2015 9:07:58 AM

6 Ways To Use Dynamic Ads To Delight Your Clients

Knowing how to creatively market your brand, company, or product is an essential part of establishing success online today. As more businesses than ever before continue to migrate onto the Internet for a chance to get their hands on brand new clients, customers, and audiences, it's down to you to make sure that you're adapting to the latest methods of ensuring that your company stands out from the crowd.

The word "dynamic" shows up pretty frequently online today, from dynamic search engine advertisements, to dynamic retargeting and dynamic creative. The concept that we will be focusing on here is Dynamic creative - an advertising method that allows creatives to change automatically according to information about the user. In simple terms, dynamic advertisements use this creative form to adapt based on the wants and needs of the particular person viewing them. The information used could be related to the customer's location, behavior, or context, but the aim remains the same - to offer a personalized experience.

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Jul 21, 2015 8:53:00 AM

7 Simple Things Every Online Advertising Campaign Needs to Succeed

You might have the most amazing company product or service in the world - but what you can offer to your customers won't matter unless you can find a way to let them know about you. Advertising is the most crucial path to customer awareness there is, and the goal of any advertising program should be to reach out to the largest possible audience, with the smallest impact on your budget. If it's done properly, the right online advertising campaign can be the most beneficial thing you invest in for your small business. Unfortunately - like many parts of running a business - online advertising can be a tricky thing to perfect. With that in mind, here are seven of the simplest and most important things you and your online advertising campaign will need in order to succeed.

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Jul 14, 2015 8:32:00 AM

3 Tips for Making Killer Banner Ads

As businesses rush around searching for new ways to advertise their company and increase product awareness, many brands seem to forget that web banner ads are still a key form of online advertising. Banner ads are one of the most prolific forms of display advertising used in the online World today. Almost every company utilizes them in some form because they are easily measurable, affordable, and effective.

Of course, like any form of marketing campaign that you may choose to pursue, the success of your banner ads will depend on how engaging, attractive, and enticing they are. For your banners to work, they need to be able to lure visitors to click on them and visit your landing page. Because of this, a good web banner should create not only a strong interest in the user to see what's happening on the advertising page, but also the potential to convert visitors into leads and buyers.

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Jul 7, 2015 9:24:00 AM

4 Tips That Will Make You A Stronger Online Media Buyer

Be better at online media buying. That isn't just friendly advice, it's essential if you want to get your hands on a piece of success. You might have a great display advertising campaign in the works, but that doesn't mean you won't be searching for ways to enhance your tactics for direct-response. Buying display ads, banners and/or text can be a fantastic way to engage customers.

The way that you manage your campaign is up to you. You may focus your advertising scheme to be oriented to direct-response, including product sales and lead generation. On the other hand, you may focus your advertising completely on branding, in an attempt to build name recognition and brand awareness over time.

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Jun 25, 2015 8:57:00 AM

5 Things About Banner Advertising You Must Know

Online advertising tends to be one of those things that you either get right spectacularly well, or horribly wrong. Banner ads perhaps represent this situation perfectly. Online advertising and banner ads enjoy their fair share of trends and it’s important to keep up to date with what’s hot and what’s not. Having said that, there are 5 staple bits of information about banner ads that will stand the test of time.

1. Make sure that your banner ads are laser-targeted.

It’s common sense, yet a common mistake. There’s no point creating a banner ad if it’s not going to reach your target market. Therefore, picking which websites your banner ad sits on is crucial. Do some research!

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