This article was originally published by exploreB2B on 11/26.2014.
ExactDrive allows businesses to log onto a self serve advertising platform quickly and manage their entire campaign details from specific online targeting, to placement and inventory. ExactDrive announces its newest milestone of 1,000 worldwide user signups for its online self-serve advertising platform, aiming to give businesses an unprecedented tailored control of their online advertising campaigns.
With the company now boasting a new office in Milwaukee, WI, an increasing amount of businesses continue to sign up to ExactDrive’s transparent self-advertising online platform, allowing them full control in every facet of their advertising campaigns.
Conducted completely online, this turnkey solution allows businesses to log onto the platform quickly and manage their entire campaign details from specific online targeting, to placement and inventory. This gives the client not just market specific optimization, but also a tailored campaign for a specific budget.
“We have created an innovative platform that allows advertisers to simply tailor their ad campaign by handpicking specific aspects that will help optimize what they see is the best fit for their company,” says ExactDrive founding partner Tim Nichols. “By giving businesses the ability to dictate key components, access detailed analysis, and specify demographic and geographic targeting information, ExactDrive gives a honed business-specific online campaign,” he adds.
This type of oversight and transparency of the platform, he explains, ensures that clients gain both value for their investment and their campaign targets the exact audience they are looking for.
This level of targeting provided by the ExactDrive platform has been applied by a number of leading businesses and organizations across numerous sectors, including e-commerce, technology, entertainment, politics and travel.
According to Nichols, leading low-cost airline Jet Blue utilized the ExactDrive platform to maximize their revenue stream in particularly high competitive times of the year. Using ExactDrive, the airline was able to target specific holiday flight deals, such as from New York to the Dominican Republic, and target their marketing campaign to people living in those areas.
“As a result millions of NYC residents saw the JetBlue campaign, which generated thousands of new visitors on the JetBlue website,” Nichols explains. “The level of careful planning and insightful analysis that the platform offers can actually make a remarkable difference for any business advertising online,” he adds.
The platform also allows users to have the ExactDrive team work behind the scenes to plan, manage and execute successful online ad campaigns in order to give businesses they freedom they need to focus on other operational aspects.
As online advertising becomes a standard channel for any business to reach and expand their customer base, the amount of money being spent on campaigns continues to increase every year. Although popular marketing strategies such as social media targeting campaigns may be considered to be less expensive than other media, the average cost per action (CPA) can be difficult to measure and may therefore not give the advertiser an accurate insight of the campaign’s actual impact.
“Advertisers traditionally have very little control over online ad campaigns. This can sometimes lead not only to increased costs, but an overall lack of direction when it comes to determining specific targeting, inventory selection, and placement,” Nichols says. “We look to re-define the role of the advertiser to results in a successful tailored campaign that aligns with their business brand, budget and schedule,” he adds.
ExactDrive seeks to compliment any business model by offering a self-serve advertising platform where a user can signup, put in a credit card and get their campaigns online quickly, or an option for the advertiser to have their campaign(s) be partially or fully managed by ExactDrive.
Now with an expanded user base, a growing number of integrated media partners — such as Appnexus.com, Liverail.com — and a number of main data partners, including proximic.com, bluekai.com, and comScore-acquired mDotLabs.com, ExactDrive looks to be at the forefront of digital advertising solutions.
Founded in 2008 Tim Nichols and Eric Greener, ExactDrive simplifies online advertising with strategic expertise and innovative insight you can’t find anywhere else. ExactDrive's self-serve advertising platform coupled with offered managed campaign planning, management and optimization services deliver measurable value, empowering clients to find precisely targeted audiences and generate desired results.