Online Advertising News

Tim Nichols

Tim Nichols

Tim Nichols is a founding partner at ExactDrive, a leading Self-Serve Online Advertising Platform with white label, reseller and managed service options available. ExactDrive plans, manages, and optimizes online advertising campaigns with the objective of delivering measurable value and empowering clients to find precisely targeted audiences. ExactDrive has offices in Minneapolis, MN and Milwaukee, WI.

Tim Nichols is also a contributing author on Forbes.com.

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Recent Posts

Partnering With An Influencer? Follow These Eight Steps To Protect Your Business - Forbes.com

Posted by Tim Nichols on May 14, 2018 9:01:00 AM

ExactDrive is excited to be included in a recently article posted on Forbes.com.

After a string of troubling and inappropriate videos, YouTube sensation Logan Paul, best known for his short films, sketches and daily vlogs, is, quite literally, paying for his behavior. YouTube temporarily suspended ads from running on Paul's account, effectively cutting off a huge revenue stream for the influencer.

Of course, Paul is not unique: Plenty of celebrities have lost endorsement deals over personal scandals and damaged reputations. When an influencer's reputation goes south, the brands on the other side need to distance themselves from that person, lest they hurt their own reputation among consumers.

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Topics: Forbes, Forbes Agency Council, Influencer Marketing, Protect Business

Pandora Enters the World of Programmatic Advertising

Posted by Tim Nichols on May 8, 2018 9:03:00 AM

Entertainment specialists Pandora recently announced that they will now be offering their audio inventory to consumers programmatically through demand-side platforms.

The move to audio programmatic advertising comes at a time when the industry is seeing a significant shift in audio advertising techniques. The digital revolution is making new high-performance solutions available to brands around the world, as consumers flock to streaming platforms to binge on their favorite songs, bands, and television programs.

I'm Interested in Audio

In a world where customers own more smart speakers and subscription services than ever before, and connected cars are beginning to make their way into the mainstream, it seems that the future of digital advertising might be in audio. In fact, the Edison "Share of Ear" study for 2017 found that consumers currently spend four hours per day listening to audio.

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Topics: Programmatic Advertising, Programmatic Audio Advertising, Audio Ads, Branded Audio, Pandora

15 Digital Marketing Tips For New Companies Seeking Brand Recognition - Forbes.com

Posted by Tim Nichols on May 3, 2018 9:03:00 AM

ExactDrive is excited to be included in a recently article posted on Forbes.com.

With the foray into digital marketing becoming easier and more affordable, many companies are tossing their hat into the arena and giving it a try. Your business, like many others, may benefit from using digital marketing to your advantage — if you keep your wits and focus on the audience at hand. 

Using approaches such as video, content, social media and mobile advertising can help your business make a name for itself and rank higher in Google searches with minimal cost and time. But, as a new business, where do you concentrate your efforts without becoming overwhelmed?

Below, 15 members of the Forbes Agency Council share some digital marketing tips that newer companies can use to gain name-brand recognition. Here is what they suggest:

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Topics: Digital Marketing, Brand Reputation, Forbes, Forbes Agency Council, brand Recognition

12 SEO Trends Heating Up 2018 - Forbes.com

Posted by Tim Nichols on Apr 16, 2018 9:00:00 AM

ExactDrive is excited to be included in a recently article posted on Forbes.com.

If your business isn't taking advantage of using SEO strategies on its website, blogs and social media pages, you're missing the boat in terms of ranking your business in internet searches. SEO is one of the most effective ways to ensure your customers find your business and buy your products.

As simple as SEO can be to utilize, it is a constantly evolving technique that needs a good understanding and a knowledge base of what is new or on the horizon for ranking schemes. This year is no different, as several SEO trends are coming to light that can help your organization achieve a top result in a Google search, giving your business an edge over your competition. 

Twelve members of the Forbes Agency Council share the SEO trend or change that is impacting their work this year.

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Topics: SEO, SEO Recommendations, Forbes, Forbes Agency Council

How To Create Effective Programmatic Audio Advertising For Your Campaigns

Posted by Tim Nichols on Apr 4, 2018 9:03:00 AM

It doesn't matter what kind of customers you're trying to speak to, what culture they come from, or how old they are, audio will always demand attention. Whether it's music on the radio or the sound of a television playing in the distance, you'd be surprised just how much information comes from the things you hear.

I'm Interested in Audio

Audio advertisements can potentially rival the television ad in terms of reach and engagement according to research conducted by RAJAR. In fact, around 3.7 million adults currently listen to podcasts on a regular basis - which is almost 7% of the adult population of the world. What's more, in the United States, radio is currently ahead of all other platforms in terms of weekly reach - with 93% of the population between the ages of 12 and 54 tuning in.

While video and text-based content will always be important for the marketing world, it's worth thinking about how you can get involved with the potential of programmatic audio advertising.

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Topics: Programmatic Media Buying, Mobile Advertising, Mobile Marketing, Engagement, Programmatic Advertising, Programmatic Audio Advertising, Audio Ads

Mobile Ad Revenue Is Exploding: Here's How To Improve Your Ads - Forbes.com

Posted by Tim Nichols on Mar 1, 2018 9:49:00 AM

ExactDrive is excited to have a recent article published on Forbes.comPOST WRITTEN BY: Tim Nichols, co-founder of ExactDrive Inc.

Pexels
 

Although TV might continue to be the most dominant medium for ad spend, the rise of mobile is difficult to ignore.

Both Facebook and Google have contributed to an increasing need for companies to make sure they're connecting with their customers through mobile channels. The two accounted for about 60% of all ad spend in 2017. So, with that information in mind, it's important for you to start thinking about whether your mobile presence has the power to captivate and convert your audience. The following tips could help.

Full article can be found here.

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Topics: Mobile Advertising, Digital Marketing, Mobile Optimization, Forbes, Forbes Agency Council, Mobile Ads

Create And Understand Your Unique Value Proposition With These 12 Tips - Forbes.com

Posted by Tim Nichols on Feb 15, 2018 3:17:54 PM

ExactDrive is excited to be included in a recently article posted on Forbes.com.

Your brand's unique value proposition (UVP) is a critical asset that should serve as the core tenet of your marketing messaging. It tells consumers, employees, investors and other stakeholders exactly what your company offers that no others can. It defines your point of differentiation and explains why you're the right choice to help a customer solve their problems.

If your business is in its very early stages, you may not have yet created your UVP. Follow this advice from Forbes Agency Council members to help you understand and clearly articulate what makes your brand special.

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Topics: Brand Reputation, Brand Image, Forbes, Forbes Agency Council, Value Proposition

11 Push Alert Strategies That Won't Drive Customers Away - Forbes.com

Posted by Tim Nichols on Feb 12, 2018 1:11:28 PM

ExactDrive is excited to be included in a recently article posted on Forbes.com.

It's easy to see why mobile marketing is so popular in the age of smartphones. The immediacy and relevancy of timely, geo-located notifications, sent to a device that most people have with them at all times, is a goldmine for advertisers. Now customers can be reached wherever they are, during times when they are most receptive to branded messaging.

The challenge, however, lies in striking the right balance of frequency, timing and value for your push alert subscribers. A recent survey by Localytics found that 37% of respondents would disable push notifications after receiving just two to five per week from a single app, so it's critical to plan your mobile content wisely.

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Topics: Consumer Behavior, Forbes, Forbes Agency Council, Push Alert

How To Get The Best Visibility With Native Ads - Forbes.com

Posted by Tim Nichols on Feb 8, 2018 12:56:11 PM

ExactDrive is excited to have a recent article published on Forbes.comPOST WRITTEN BY: Tim Nichols, co-founder of ExactDrive Inc.

Pexels
 

Native advertising is quickly growing to be a popular method of getting brands in front of new audiences. By creating appealing content that matches both the theme and style of a third-party website, businesses can seamlessly attract new followers and enhance visibility for its brand.

Not only do viewers spend almost the same amount of time reading native ads as they do editorial content, but they also pay 53% more attention to native advertising when compared to banner ads.

Full article can be found here.

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Topics: Digital Marketing, Native Advertising, Forbes, Forbes Agency Council, Advertising 2018

Influencer Marketing Remains A Useful Strategy

Posted by Tim Nichols on Jan 9, 2018 10:00:00 AM

According to research, around 95% of the marketers who use influencer strategies in their current campaigns consider those strategies to be effective.

In other words, if you're looking for a simple and effective way to boost awareness, engagement, and retention for your brand in the social world, then there are few things better than the power of an influencer. Because influencers already have a pre-existing relationship with the customers that you want to attract, they can help you to create engaging content, and connect with your audience on a deeper level, without the need for any obvious marketing efforts.

As we move into 2018, the chances are that influencer marketing will continue to be just as important as ever. So, the question is: "How can you make sure that you're getting the most out of your influencer marketing campaigns?"

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Topics: Audience Targeting, Engagement, Influencer Marketing

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