Tim Nichols

Tim Nichols

Tim Nichols is a founding partner at ExactDrive, a digital media buying agency with white label, reseller and managed service options available. ExactDrive plans, manages, and optimizes online advertising campaigns with the objective of delivering measurable value and empowering clients to find precisely targeted audiences. ExactDrive has offices in Minneapolis, MN and Milwaukee, WI.

Tim Nichols is also a contributing author on Forbes.com.

Recent Posts

Mar 19, 2019 12:27:00 PM

What is connected TV? Your Complete guide

 

Connected television has quickly emerged as an essential part of the consumer environment. The term "Connected TV" simply refers to any kind of home entertainment device, from a smart TV to a PlayStation or Xbox, that connects to the internet. Unlike your standard television, these next-generation entertainment devices offer a new way for customers to consume information, through things like "streaming" services and on-demand content. 

Connected TV is a component of the "digitally transforming" environment that we live in today. Smart TV owners continuously use applications on their televisions today for everything from listening to music, to browsing for news, and even shopping online. As television continues to become more connected to the digital purchasing journey, today's brands have a brand-new way to interact with their clients and consumers.

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Dec 6, 2018 9:03:00 AM

11 Ways To Leverage Customer Testimonials And Brand Ambassadors - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Tim Nichols of ExactDrive Inc.

In this day and age, people are inundated with repetitive ads, one right after the other. But people want to connect with other people, not just ads they know are targeted to them.

Brand ambassadors can act as a trusted source with a direct line from your product to your client base, as long as their engagement is organic and honest. That honesty and human connection are why a stellar customer review or organic brand ambassador can often go further than an ad and truly convince someone about the quality of your company’s product or service.

With all of the marketing advice out there, it can be difficult to know which strategies are the most effective for your company and vision. To help you create authentic promotion, we asked 11 members of Forbes Agency Council to share their most successful ways of leveraging customer testimonials or organic brand ambassadors. This is what they had to say:

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Nov 29, 2018 9:02:00 AM

10 Ways To Differentiate Your Inbound Marketing Content Strategy - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Tim Nichols of ExactDrive Inc.

Many brands now use an inbound marketing strategy for reaching their audience. This means drawing potential customers in and driving traffic to a specific landing page through engaging, relevant content.

While content marketing can be highly effective when done right, even the best marketing assets can suffer in the face of information overload. To cut through the clutter and reach an audience that's already overwhelmed by content, you need a strong point of differentiation.

Below, 10 members of the Forbes Agency Council explain how to create a content marketing strategy that truly resonates with your target market.

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Nov 15, 2018 9:02:00 AM

Turn Praise Into Power: How To Make The Most Of Your Company's Accolades - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Tim Nichols of ExactDrive Inc.

Company and personal accolades provide great opportunities for promoting your brand. Not only do the accolades shine a spotlight on what you or your company is doing right, but they are perfect for social media sharing. Whatever form the praise is in can be translated across myriad platforms, sharing the good news and getting loyal customers hyped about the company’s success while drawing interest from new audiences.

But the key is in how the information is utilized. So, what are the best ways to make the most of a company or personal accolade? Below, 13 members of the Forbes Agency Council share insider tips on effectively utilizing accolades.

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Nov 8, 2018 9:01:00 AM

10 Ways To Encourage Collaboration Between Your Sales And Marketing Teams - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Tim Nichols of ExactDrive Inc.

Companies now have more access than ever before to consumer data. This allows for greater personalization in sales and marketing efforts, particularly in agencies that practice account-based marketing (ABM).

When executed properly, ABM can lead to better client relationships and greater brand engagement. However, to work together effectively, your sales and marketing teams need to be aligned and work together to create a targeted, collaborative plan. To get both teams on the same page, try the following strategies from 10 members of the Forbes Agency Council.

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Nov 1, 2018 9:27:00 AM

13 Do's And Don'ts For Handling A PR Crisis Over Unethical Leader Behavior - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Tim Nichols, co-founder of ExactDrive Inc.

In the era of #BlackLivesMatter and #MeToo, social justice issues -- especially as they relate to corporate ethics -- have come to the forefront of many consumers' minds. High-profile brands no longer think twice about ousting executives over racist rants and harassment allegations -- just look at Papa John's and Nike.

Of course, it's not always as simple as firing the offending person. When someone who publicly represents a brand does wrong in the eyes of consumers, that company has a long road ahead of them to recover their image and reputation.

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Oct 4, 2018 9:33:00 AM

Eight Agency-Recommended Tools For Analyzing Your Data - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Tim Nichols, co-founder of ExactDrive Inc.

Good data is important for any business to have. What's even more essential is the ability to analyze and draw actionable insights from that data. Otherwise, that valuable information becomes nothing more than numbers on a spreadsheet.

There are tons of third-party tools and methods available to help you use your business data to its fullest potential, but with so many options, it's hard to know which ones to try. While you ultimately need to choose the solutions that work best for your business, the experts at Forbes Agency Council highly recommend the following based on experience.

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Sep 27, 2018 12:28:00 PM

12 Strategies That Will Improve Your Account-Based Marketing Efforts - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Tim Nichols, co-founder of ExactDrive Inc.

Marketing was once viewed as a "one size fits all" activity, where businesses broadcast the same message to every single customer. In recent years, marketers have gained access to a wealth of individual consumer data and insights, making it easier to personalize their efforts for maximum effectiveness.

In the business-to-business world, these personalized campaigns happen in the form of account-based marketing (ABM). By marketing individually to each client based on their needs, you can demonstrate your value and ultimately increase sales with that account.

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Sep 18, 2018 9:34:00 AM

12 Important Storytelling Lessons That Came From Unexpected Places - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Tim Nichols, co-founder of ExactDrive Inc.

One of the most important lessons a marketer can learn is how to tell a compelling story. It's a critical job skill if they want to effectively connect with and influence their audience; however, this skill isn't necessarily gained in the workplace. Sometimes, the most profound lessons about how to tell your story originate in the most unlikely of places.

We asked a panel of Forbes Agency Council members to share their top storytelling lessons learned from unexpected sources. From a high school orchestra to an equestrian workshop, here's what these seemingly unrelated experiences taught our experts.

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Sep 12, 2018 9:36:00 AM

Fall Into Your Autumn Marketing Campaigns: 13 Ways To Get Ahead - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Tim Nichols, co-founder of ExactDrive Inc.

With the season of long holiday weekends and summer vacations coming to a close, marketers are gearing up to launch their fall campaigns and move toward their Q3 goals. 
 
Despite those lazy, hazy days of summer, many teams have been hard at work all season preparing for upcoming autumn projects. That's because successful agencies know they should always be a season ahead. But with so much creative work to be done, it can be challenging to stay on top of current projects while looking ahead to the future.
 
Here's how 13 members of   Forbes Agency Council   recommend keeping your team organized and ready to tackle the new season well in advance.
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