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Apr 12, 2016 9:00:00 AM

Online Political Advertising Is On the Rise

When it comes to political campaigning, most candidates are constantly searching for new and effective ways to reach out to their target audience in a way that not only provides information, but encourages action. While the days of the televised debate and commercial advertisement are far from over, it's fair to suggest that online political advertising is definitely on the rise. A report published in 2015 by Borrell - a company responsible for tracking ad spending, found that the overall ad-spend for this year is predicted to be at around $11.4 billion - 20% higher than it was in 2012.

While the jump itself is impressive enough, what's truly telling is how that money is predicted to be spent. Around $1 billion of that amount should be invested entirely on digital media - an increase of almost 5000% compared to the online advertising efforts of 2008. According to the same study, by 2020, the presidential election cycle will be enough to raise online advertising expenditure to more than $3 billion.

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Dec 26, 2014 7:30:00 AM

Winning Political Votes With Social Media

The rules of advertising have changed drastically in recent years, due tothe significant growth of social media. It has become the online advertising strategy du jour for organizations in every industry, but one area we have see the effects of this prevail more and more in recent years is politics.

The tech-savvy campaign that Barack Obama’s aides unveiled six years ago is a case in point. It was historically significant for two reasons; not only was Obama the first African American to be elected president, but he was also the first presidential candidate to effectively use social media as a major campaign strategy. Obama created an environment of transparency never before experienced in American politics.

His strategy? Personalized tweets; Facebook updates, and his very own YouTube channel.

The Obama campaign reached 5 million supporters on 15 different social Networks, and by November 2008, he had approximately 2.5 million Facebook supporters, 115,000 Twitter followers, and 50 million viewers of his YouTube channel.

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May 9, 2014 8:34:00 PM

Get Out The Vote With Retargeting And Dynamic Ads

Difference-making online advertising campaigns require innovative strategy, leading technology, careful planning and insightful analysis. ExactDrive’s Advertising Platform and strategic consultant team provides all four, making it easier for you to generate the results you want most. Retargeting coupled with dynamic ads is a very powerful combination. With that in mind we wanted to share with our readers a sample digital media plan that we recently created for a politically focused client.

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Oct 1, 2012 11:47:00 AM

Is Data-Focused Media Buying Here to Stay?

I recently sat down with Ryan Jetton, co-founder of Utility Digital, a company that balances technology, data utilization, and custom strategies to build successful and innovative advertising campaigns, both on- and offline. I asked Mr. Jetton a few questions about their business practices as well as his opinion on voter file-driven ad targeting and data-focused media buying.

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Sep 4, 2012 11:53:00 AM

Interview With Matt Oczkowski Of Advocacy Group Inc About Building Dynamic Online Campaigns

I recently sat down with Matt Oczkowski, (now a growth and mobilization strategist in Madison, Wisocnsin), director of online campaigns for Advocacy Group, Inc., a Washington, D.C.-based public affairs firm that builds dynamic online campaigns for trade associations, non-profits, corporations, and political organizations.

Tim Nichols: Advocacy Group, Inc. (AGI) works with a variety of clients that range from trade associations and non-profits to corporations and candidates. How do you go about drafting successful campaigns in such an issue-dense industry?

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