Digital Media News

Aug 19, 2015 8:00:00 AM

5 Mobile Advertising Blunders to Avoid

Today, mobile advertising may be the ultimate way to ensure that you build traffic and create leads online. A few years ago, we'd never even heard of digital tablets, and a few more years before that, nobody even had a smartphone. In simple terms, absolutely everyone is new to the concept of mobile advertising - but that doesn’t mean that it's any less important. Over the past few years, companies both big and small have made a habit of falling into the same old blunders when trying to make their mobile advertising strategies work. It's no surprise that we're still working out the kinks in these early stages, but if you want to save some time and money, then you may benefit from learning where you're most likely to hit your first hurdles. Following are the five most common mobile advertising mistakes people make today - and how you can avoid them.

Feb 12, 2015 8:00:00 AM

Will Mobile Advertising Ever Rule The World?

Mobile ownership has now passed the point of critical mass in terms of global ownership: In the US alone, more than half of the American population now owns a smartphone. It is therefore unsurprising that mobile advertising has taken a place centerstage amid the advertising strategies of small and large businesses alike.

The driving force behind the growth of mobile advertising is the fact that it is a low cost strategy that yields high conversion rates.

New mobile-specific ad formats are being introducedevery day, enabling marketers to engage with potential customers in new and innovative ways. As native, programmatic and location-based ads continue to roll out, could mobile advertising be poised to overtake other media?

Jan 2, 2015 7:30:00 AM

Guest Post: Exact Mobile Trends 2015 Will Drive Better Campaigns

Guest Post on justAd. Founded in 2009, justAd develops the leading self service advertising platform that enables advertisers to create highly engaging rich media ad campaigns for mobile and tablet devices, without the need for custom coding, server-certification nor testing.

After a somewhat awkward adolescence, mobile marketing is maturing as it heads into 2015. With $31.45 billion spent in 2014, and even more predicted for next year, the significant growth of mobile marketing has proven that the mobile channel represents the future of the industry.

Mobile apps are a big contributor to this growth. Today, there is an app for everything, and with new apps appearing daily, it’s estimated that by 2017, there will be 4 billion app users, worldwide. Apps are clearly playing a major part in shaping the future of mobile marketing, but what other mobile innovations are proving popular with consumers as we move into the New Year?

Sep 12, 2014 8:00:00 AM

Geomarketing With Google

Mobile marketing has become a highly targeted environment in today’s interconnected world. What started as simple text messages to customers offering money-off coupons, has evolved into apersonalized, real-time content delivery system.

As mobile phones become a more essential part of people’s daily lives, it is important for businesses to look at ways of delivering more effective and targeted mobile marketing. This is where geomarketing comes in.

What is geomarketing?

GeoMarketing (or location based marketing) uses geographic information to gain a better understanding of how people in a certain area act or spend their money. This method of marketing creates maps all around the world and within each map there is information specific to how consumers act in that that area.

While geomarketing’s definition is the association of data and maps in the traditional sense, the emergence of social media, mobile marketing and new technologies also make it an extremely powerful marketing tool in the digital arena.