benefits_of_mobile_advertisingAt a basic level, advertising is a form of marketing communication that promotes and spreads awareness about an entity that could be a service, product, or even an ideology. In the same vein, mobile advertising reaches out to audiences from a similar promotional perspective. However, instead of approaching your market on the streets in the form of posters, or on the Internet in the form of banner advertisements, mobile advertising takes advantage of the quickly-growing popularity associated with mobile devices.

Although some people consider mobile advertising to be a close relative to online advertising, the truth is that its ability to reach out to potential customers is much greater than you might expect. According to reports, since 2014, there are officially almost as many cell phone subscriptions as there are people in the World, and more mobile devices in the mix than human beings. In other words, it'd be ridiculous to suggest that mobile advertising couldn't offer some significant gains to your advertising opportunities.

The Current Market for Mobile Advertising

These days, consumers have grown used to the fact that if they're browsing the web from their cellphone or playing an online app, they can expect to see some promotions and advertisements. That's a testament to just how ubiquitous mobile advertising has become. According to information given by the Interactive Advertising Bureau, the mobile industry for advertising experienced a growth worldwide of around 65% during 2014, and since then, the prevalence of mobile browsing has been growing faster by the day.

current_state_of_mobilea_advertisingPart of the reason behind this is that the cellphones and mobile devices we use today have seen a tremendous amount of technological evolution. Phones aren't just a way to get in touch with people any more, they're a core component of the modern consumer's lifestyle, offering opportunities for entertainment, games, information, and learning. From your phone, you can reach out to people in a variety of different ways - using social media, text, or even free messaging apps. You can collaborate with coworkers on a project over the cloud, connect to word documents from your tablet, and browse the internet to get an answer to your latest question.

It's no surprise that the Q2 report given by Facebook in 2015 found that 76% of the ad revenue earned came from mobile browsers alone.

The Benefits of Mobile Advertising

mobile_advertising_benefitsMobile, as a marketing opportunity for companies, is becoming a more beneficial option by the day. The market is constantly growing and expanding, and new businesses are looking for ways to leverage this platform in more creative manners than ever - from games, to apps and videos, and even Snapchat advertising Just some of the current benefits include:

  • Access to a wide range of creative options. Through mobile advertising, you can leverage social media marketing, get involved with crowds from popular apps like Instagram and SnapChat, develop your own app, or even create a branded game.
  • Mobile advertising is a cost-effective option for actively reaching a highly targeted audience and getting direct communication with the people who matter most to your brand. Because people carry their phones wherever they go, updates to your campaign can be sent straight to their handset wherever they are.
  • Promote more personal relationships - As the modern consumer is generally quite attached to his or her smartphone, mobile marketing can sometimes be perceived as familiar, and friendlier to end users. A lot of avenues for mobile advertising transform marketing into a two-way street. Not only can brands reach out to their audiences, but loyal customers can engage with their favorite brands, follow them in social accounts, and sign up for text alerts!
  • Make sure you're SEO-friendly - Today, your website simply has to be mobile-friendly if you want to rank well on Google. In other words, even if you're not interested in getting involved with the other features of mobile marketing, the least you need to do is ensure that your customers can access a great experience when they visit your site from their phone or an available app. Without this change, you could find that you lose points in your other marketing strategies too.

Mobile Advertising Is The Future

As research frequently suggests, mobile advertising is the future of the advertising World, promising brands a better range of customer engagement, and improved opportunities for return on investment. Some resources suggest that when it comes to response rates, mobile marketing is able to achieve five times as much engagement than your average email marketing campaign. What's more, if you use mobile advertising strategies correctly, then you can also benefit from an improved relationship with your customer base.

For example, if you have a Snapchat account, use it to make your followers feel special by letting them see behind the scenes of your company, or giving them access to exclusive deals. If your customers download your app, or sign up for text alerts, give them rewards that they can recommend to their friends.

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Topics: Mobile Advertising, Mobile, Mobile Devices

Adam Parikh

Written by Adam Parikh

In a 13+ year career on the forefront digital marketing, I have proven to be an online marketer and ecommerce professional that delivers results. My deepest knowledge lies in Search (PPC + SEO) and Display (Programmatic, RTB, DSP). I am also well versed in email, affiliate, comparison shopping engines and social media marketing.